Data Mining

Data mining (the analysis step of the "Knowledge Discovery in Databases" process, or KDD), an interdisciplinary subfield of computer science, is the computational process of discovering patterns in large data sets involving methods at the intersection of artificial intelligence, machine learning, statistics, and database systems. The overall goal of the data mining process is to extract information from a data set and transform it into an understandable structure for further use.
Posts about Data Mining
  • How to Empower Your Business Through Ecommerce Analytics

    … Online storeowners and their teams often do business blindly, not making use of all the data their websites accumulate every day. The use of ecommerce analytics can help entrepreneurs gain vital information at a glance so their businesses can grow. A platform such as Metrilo uses online data to offer actionable insights and does the heavy…

    Growmap- 31 readers -
  • Is search data the new crystal ball?

    … technologies are capable of processing as much data, as frequently and actually make sense of it all. Search was fed on big data, grew with artificial intelligence and, if some say it is not rocket science, it is verging towards science fiction. Brains in a box. Historically search engines were indexing a web of documents to point searchers in the most…

    State of Digitalin Social- 22 readers -
  • Boost Your CRO Wins With This Heatmap & Survey Combo

    … startup or digital marketer, you can glean valuable insights from site visitors with intel you simply couldn’t get otherwise. And with FourEyes surveys, you can supercharge your surveys with advanced data mining at the click of a button, which automatically finds the insights you’d otherwise have to use multiple data crunching tools to get. So…

    The Daily Egg- 28 readers -
  • FTC Report Reveals Consumer Concerns About the Internet of Things

    … primary concern, according to the report, is the amount of data being exposed to the public space that is the internet. Gizmodo contributor Kate Knibbs singled out sections of the report that show just how much data could be collected on users by their devices. Indeed, the report indicates that smartphone sensors could be used to infer: [U]ser’s mood…

    AllFacebook- 17 readers -
  • Report: Sharing User Data With Advertisers

    … of the site. Aside from data mining, the other major concern is that this data could fall into the wrong hands. “You don’t need all of that data to do customer service,” former White House chief information officer, Theresa Payton told AP. “We know hackers are just waiting at the door, salivating to get at this data.” Official government sources have…

    Inside Facebook- 9 readers -
  • 14 Data Visualization Tools to Tell Better Stories with Numbers

    … of data using every format imaginable. It is not a data mining tool or a text analytics tool, but sits in the traditional business intelligence camp, albeit with a rich visual interface. Which of these 14 tools are of interest to you? Do they convince you of the power of data visualization? Would you use them better tell the story of your…

    {grow}- 33 readers -
  • How To Make Social Media Data Work For You

    … the process of gathering social media data is called “mining” after all): social media data is the raw material, and social media intelligence is the finished good you get when you collect data with set goals and criteria in mind. Thus, the first and most important step in turning social media data into social media intelligence is determining the business…

    Hootsuitein Social How To's- 30 readers -
  • A Proposal To Unmask Hate On Twitter, Without Abandoning Anonymity

    … easily assess that user’s past behavior at a glance? Users could keep their anonymity and social networks wouldn’t have to become arbiters of free speech. All they’d have to do is leverage their own statistical analytics, data mining techniques and business intelligence know-how to call out the bad actors. The same technology used to target promoted…

    Marketing Landin Social Twitter- 24 readers -
  • The 25 Hottest Skills That Got People Hired in 2014

    … in a SlideShare below. In table, it showing SEO/SEM, Social media and online marketing is going to boom in 2015. List of 25 Hottest Skills That Got People Hired in 2014 Statistical analysis and data mining Middleware and integration software Storage systems and management Network and information security SEO/SEM Marketing Business intelligence Mobile…

    Sawaram Suthar/ The Next Scoopin Social SEO- 38 readers -
  • What I Learned About Content Marketing in 2014

    … the audience’s attention in the first place. But using audience analysis as a starting point for the content conversation, drawing from social data mining and anecdotal data from focus groups, you can start to build a picture of what is both appropriate and unexpected but interesting to your audience. In your next social ad or content campaign…

    Jonathan Allen/ State of Digitalin Social Content- 36 readers -
  • Data Mining Selfies Has Become a Lucrative Marketing Effort

    … The shot of you and your BFF at the ball game was fun. You and your kids at the company picnic. And who wouldn’t love to see all of your bicycle club at the finish of the Century Race? While seemingly harmless, each of these photos is likely building the database on you, as data mining selfies has now become a lucrative marketing effort. A new…

    Daily Conversionsin Social Facebook- 8 readers -
  • Filtering Low Quality Links in Bing SERP

    … share a common principle and desire to stay close to our customers; 2) Webmaster Portal hosts our malware analytics page as well as SEO/ content guidelines and 3) we even share some backend technology to power various data mining and analysis capabilities. In fact, until as recent as 3-4 years ago these two projects were actually developed…

    Search Engine Journalin SEO- 6 readers -
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