Data Quality

  • Skimlinks Data Provider Checklist – Asking the Right Questions

    … Until recently, digital marketers and ad agency professionals who were looking to make programmatic ad buys confronted a black box data scenario. Most aren’t engineers or data scientists, and they had to take a leap of faith and trust the data provider’s claims about data quality, reviewing results after implementation — and after the purchase…

    Marketing Technology Blogin Affiliate- 23 readers -
  • 5 Dimensions of Marketing Operations Excellence

    …. Only 33% of companies who use CRM and Marketing Automation said the two were integrated well Tweet This!. Data Quality – Marketing Operations must be diligent in its approach to data hygiene and organization-wide utility. 25% of B2B Marketing databases are inaccurate and 60% of companies have unreliable data Tweet This!. Lead Velocity…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 14 readers -
  • The Impact of Collecting and Enhancing B2B Data for Marketing

    … their jobs and 30 new businesses are formed. Having access to data like this is imperative to grow my business as well as yours. Salesforce Data.com can assist you in enriching your data so that you can develop comprehensive profiles that enable personalization, help you uncover insights through better segmentation and prioritization and improve…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • The Cause and Staggering Consequences of Data Issues

    …. Matt Heinz, President of Heinz Marketing Be sure to follow Matt and Integrate on Twitter – they’ll be having a TweetChat on the topic of Data Quality on February 19th. Findings from the Integrate Data Index include: Duplicate data (15%), invalid values/ranges (10%) and missing fields (8%) are the most prevalent data quality issues. Invalid…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
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