Data Quality

  • Skimlinks Data Provider Checklist – Asking the Right Questions

    … Until recently, digital marketers and ad agency professionals who were looking to make programmatic ad buys confronted a black box data scenario. Most aren’t engineers or data scientists, and they had to take a leap of faith and trust the data provider’s claims about data quality, reviewing results after implementation — and after the purchase…

    Marketing Technology Blogin Affiliate- 19 readers -
  • 5 Dimensions of Marketing Operations Excellence

    …. As Nadim Hossein of BrightFunnel wrote a year ago: As marketing eats more and more of the sales cycle, these technologies are at the center. And this means that marketing operations becomes an increasingly strategic role — slotting itself at the intersection of marketing analytics and decision-making and revenue generation tactics. David Crane…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 13 readers -
  • The Impact of Collecting and Enhancing B2B Data for Marketing

    … their jobs and 30 new businesses are formed. Having access to data like this is imperative to grow my business as well as yours. Salesforce Data.com can assist you in enriching your data so that you can develop comprehensive profiles that enable personalization, help you uncover insights through better segmentation and prioritization and improve…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • The Cause and Staggering Consequences of Data Issues

    … Over half of all marketers believe that dirty data is the biggest obstacle at building a successful marketing program. Without quality data or incomplete data, you’re missing the ability to accurately target and communicate with your prospects. In turn, this leaves a gap in your ability to ensure you’re meeting your sales team’s needs as well…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
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