Data Quality

  • Skimlinks Data Provider Checklist – Asking the Right Questions

    … in transactions, metadata tracking and other signals that more accurately predict purchasing intent. Skimlinks captures 15 billion shopping intent signals from a network of 1.5 million publisher domains and 20,000 merchants every day. By applying machine learning and enriching analysis in their product intelligence layer, Skimlinks understand…

    Marketing Technology Blogin Affiliate- 15 readers -
  • 5 Dimensions of Marketing Operations Excellence

    …. As Nadim Hossein of BrightFunnel wrote a year ago: As marketing eats more and more of the sales cycle, these technologies are at the center. And this means that marketing operations becomes an increasingly strategic role — slotting itself at the intersection of marketing analytics and decision-making and revenue generation tactics. David Crane…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 13 readers -
  • The Impact of Collecting and Enhancing B2B Data for Marketing

    … their jobs and 30 new businesses are formed. Having access to data like this is imperative to grow my business as well as yours. Salesforce Data.com can assist you in enriching your data so that you can develop comprehensive profiles that enable personalization, help you uncover insights through better segmentation and prioritization and improve…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • The Cause and Staggering Consequences of Data Issues

    … Over half of all marketers believe that dirty data is the biggest obstacle at building a successful marketing program. Without quality data or incomplete data, you’re missing the ability to accurately target and communicate with your prospects. In turn, this leaves a gap in your ability to ensure you’re meeting your sales team’s needs as well…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
Get the top posts daily into your mailbox!