Data Quality

  • Skimlinks Data Provider Checklist – Asking the Right Questions

    … per thousand impression (CPM) or cost per action (CPA) rates. The rate of growth in the programmatic advertising and data-driven marketing sectors can make it difficult to know how to choose the right data provider. But by applying these three common-sense questions when assessing a data provider’s value proposition, digital marketers and agencies can open up the black box and find the right data mix. © 2015 DK New Media. …

    Marketing Technology Blogin Affiliate- 12 readers -
  • 5 Dimensions of Marketing Operations Excellence

    … and the team at Integrate put together this fun infographic, the Marketing Operations Skill Game, on the 5 pivotal dimensions that ensure marketing operations excellence. What Makes Marketing Operations Successful? Marketing Alignment – Marketing Operations must closely collaborate with all adjacent teams ens manage the tools and technology…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 11 readers -
  • The Impact of Collecting and Enhancing B2B Data for Marketing

    … their jobs and 30 new businesses are formed. Having access to data like this is imperative to grow my business as well as yours. Salesforce can assist you in enriching your data so that you can develop comprehensive profiles that enable personalization, help you uncover insights through better segmentation and prioritization and improve…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • The Cause and Staggering Consequences of Data Issues

    …. Matt Heinz, President of Heinz Marketing Be sure to follow Matt and Integrate on Twitter – they’ll be having a TweetChat on the topic of Data Quality on February 19th. Findings from the Integrate Data Index include: Duplicate data (15%), invalid values/ranges (10%) and missing fields (8%) are the most prevalent data quality issues. Invalid…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
Get the top posts daily into your mailbox!