Data Quality

  • Skimlinks Data Provider Checklist – Asking the Right Questions

    … per thousand impression (CPM) or cost per action (CPA) rates. The rate of growth in the programmatic advertising and data-driven marketing sectors can make it difficult to know how to choose the right data provider. But by applying these three common-sense questions when assessing a data provider’s value proposition, digital marketers and agencies can open up the black box and find the right data mix. © 2015 DK New Media. …

    Marketing Technology Blogin Affiliate- 26 readers -
  • 5 Dimensions of Marketing Operations Excellence

    …. Only 33% of companies who use CRM and Marketing Automation said the two were integrated well Tweet This!. Data Quality – Marketing Operations must be diligent in its approach to data hygiene and organization-wide utility. 25% of B2B Marketing databases are inaccurate and 60% of companies have unreliable data Tweet This!. Lead Velocity…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 15 readers -
  • The Impact of Collecting and Enhancing B2B Data for Marketing

    … the decision-maker changes, more often than not the relationship with the customer is at risk. It doesn’t matter how well we are doing; it’s just a matter of fact. The new person has their expertise, processes and – often – a group of supporting companies that has helped them in the past and will likely help them in the future. When the change occurs…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • The Cause and Staggering Consequences of Data Issues

    …. Matt Heinz, President of Heinz Marketing Be sure to follow Matt and Integrate on Twitter – they’ll be having a TweetChat on the topic of Data Quality on February 19th. Findings from the Integrate Data Index include: Duplicate data (15%), invalid values/ranges (10%) and missing fields (8%) are the most prevalent data quality issues. Invalid…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
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