Data Quality

  • Skimlinks Data Provider Checklist – Asking the Right Questions

    … based on this information. That helps buyers avoid a scenario in which they target consumers who may have researched a product they can’t afford or have no real intent to purchase. The result is better segment performance. Digital marketers and agencies that engage in programmatic advertising must choose the right data provider to optimize their cost…

    Marketing Technology Blogin Affiliate- 18 readers -
  • 5 Dimensions of Marketing Operations Excellence

    … and the team at Integrate put together this fun infographic, the Marketing Operations Skill Game, on the 5 pivotal dimensions that ensure marketing operations excellence. What Makes Marketing Operations Successful? Marketing Alignment – Marketing Operations must closely collaborate with all adjacent teams ens manage the tools and technology…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 13 readers -
  • The Impact of Collecting and Enhancing B2B Data for Marketing

    … in leadership, budgets and opportunities follow. Another example – we often find ourselves working for young marketing technology startups that have had an influx of investment funding. Change is everywhere, though! In this infographic from Salesforce, they note that every half hour 120 business addresses change, 75 phone numbers change, 20 CEOs leave…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • The Cause and Staggering Consequences of Data Issues

    …. Matt Heinz, President of Heinz Marketing Be sure to follow Matt and Integrate on Twitter – they’ll be having a TweetChat on the topic of Data Quality on February 19th. Findings from the Integrate Data Index include: Duplicate data (15%), invalid values/ranges (10%) and missing fields (8%) are the most prevalent data quality issues. Invalid…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
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