Data Quality

  • In 2018, Data Will Fuel the Emerging Insights Economy

    … The prospect of artificial intelligence (AI) changing everything generated considerable buzz in marketing circles in 2017, and that will continue in 2018 and the years ahead. Innovations like Salesforce Einstein, the first comprehensive AI for CRM, will give sales professionals unprecedented insights into customer needs, help support agents…

    Marketing Technology Blog- 9 readers -
  • Skimlinks Data Provider Checklist – Asking the Right Questions

    …. Categories can include clicks, links, metadata, page content, search terms, brands and products, pricing information, transaction occurrence, date and time. The more kinds of data are gathered, the more raw material predictive models will have to work with, which can significantly improve accuracy. If only a few types of data are collected…

    Marketing Technology Blogin Affiliate- 36 readers -