Data Reliability

  • What is Big Data? What Are the Benefits of Big Data?

    … in real-time. The three V’s are volume, velocity and variety with credit to Doug Laney). Companies are combining marketing, sales, customer data, transactional data, social conversations and even external data like stock prices, weather and news to identify correlation and causation statistically valid models to help them make more accurate…

    Douglas Karr/ Marketing Technology Blogin EMail- 44 readers -
  • What is Big Data? What Are the Benefits of Big Data?

    … of their decisions, and make better decisions that reduce costs and increase marketing and sales effectiveness. What Are the Benefits of Big Data? This infographic from Informatica walks through the risks and opportunities associated with leveraging big data in corporations. Big Data is Timely – 60% of each workday, knowledge workers spend attempting to find…

    Douglas Karr/ Marketing Technology Blogin Social EMail- 21 readers -