Data Reports

    • Super Bowl 2017 Email Report: It’s a Touchdown for Read-Lengths

      Super Bowl Sunday is one of the biggest advertising days of the year, with companies of all sizes offering limited-time promotions. We don’t typically think of the Super Bowl as an email marketing opportunity, but perhaps we should. We took a look at email activity before, during and after this year’s Super Bowl weekend (2/2-2/6) and compared it to 2016’s Super Bowl numbers.

      Movable Ink Blogin EMail- 21 readers -
  • Consumer Device Preference Report Q3 2016

    … customers. That’s why we broke down our consumer device data by industry. Here are a few highlights from the reports. Keep scrolling to view the full reports! Retail: Weekends are ideal for sending mobile-optimized emails – that’s when mobile open rates are highest, at 78%. Download the Retail Consumer Device Preference Report here. Travel…

    Movable Ink Blogin EMail- 7 readers -
  • Holiday Report: The Final Word

    … Over the 2015 holiday season — from Black Friday through the first week of the new year — we’ve been tracking consumer email behavior across industries, while keeping a close eye on the retail audience. We wanted to see which devices holiday shoppers used most often to open emails, as well as which they were more likely to click-through…

    Movable Ink Blog- 8 readers -
  • Holiday Report: Mobile Opens Up, Conversions Down

    … mobile continues to be the preferred device for opens during the busy holiday season — when consumers are on the go — more and more are going back to their laptops and desktops to purchase. We may still see a switch in this upcoming week’s numbers — so check back next week! This entry was posted in Data Reports and tagged consumer device preferences, conversion rates, holiday open rates on Wednesday, December 23rd, 2015 by Amy Mullen.…

    Movable Ink Blog- 10 readers -
  • Holiday Email Activity Report: Nov. 30 – Dec. 6

    The holiday shopping season can make or break a retailer’s year, and a successful email campaign can tip the scales in the right direction. There are several components to a successful campaign, but to hit the target, you need to know how your customers are interacting with your emails, and in what context, so you can optimize and contextualize your emails.

    Movable Ink Blog- 7 readers -
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