Data Reports

    • [Infographic] Cyber Week Email Report

      According to Adobe, consumers spent a record-breaking $6.59 billion dollars during Cyber Monday alone, a 16.8% increase over 2016. That makes Cyber Monday 2017 the biggest shopping holiday in history! As we know, email is a huge driver of online sales during the holidays. Every year, Movable Ink gathers our own data report on email marketing activity during the holidays.

      Movable Ink Blogin EMail- 8 readers -
  • The Retail Bubble: How to Survive and Thrive with Digital Innovation

    … somewhat, while another 19% said it significantly increases their intent to buy. Now is the time to invest in technology to combine your content, data, and business logic to bypass these long cycles and use variables such as location, store hours, time of day, and weather to deliver personalized content in real time through all of your digital channels…

    Movable Ink Blogin How To's- 18 readers -
  • Consumer Device Preference Report: Q1 2017

    … industries. Check out our TL;DR version below for a summary of our findings, and keeping scrolling to find the full infographics for the Consumer Device Preference Report Q1 2017. Retail: Smartphone opens remained strong for both apparel retail and non-apparel retail. Apparel retail saw the highest smartphone conversions (40%) out of all…

    Movable Ink Blog- 18 readers -
  • Memorial Day Weekend Email Report: Desktop Opens Dip

    … In our Mother’s Day email report just two weeks ago, we saw high smartphone open rates at 58%, with desktop opens at 27%. During Memorial Day weekend, desktop opens took a dip down to 25.72%. While it’s only a slight decrease, it’s likely due to fewer people being at home. More people vacation during Memorial Day weekend than they do during Mother’s…

    Movable Ink Blogin EMail- 22 readers -
  • [eBook] How to Build Better Loyalty Emails

    … to boost the performance of your loyalty program? Download How to Build Better Loyalty Emails now! This leads to a troubling problem for companies today: “How can we drive predictable, recurring revenue, when our customers have a myriad of options to choose from?” Leading brands know exactly how to differentiate from their competitors. The key…

    Movable Ink Blogin EMail How To's- 16 readers -
  • Oscars 2017 Email Report

    … The Oscars present a huge opportunity for email marketers across all industries to reach out to their subscribers: those in media, entertainment, retail and more delivered campaigns this past weekend. But how do consumers actually interact with email during a big entertainment event? In our Super Bowl Email Report, we learned that people can…

    Movable Ink Blogin EMail- 24 readers -
  • Super Bowl 2017 Email Report: It’s a Touchdown for Read-Lengths

    … Super Bowl Sunday is one of the biggest advertising days of the year, with companies of all sizes offering limited-time promotions. We don’t typically think of the Super Bowl as an email marketing opportunity, but perhaps we should. We took a look at email activity before, during and after this year’s Super Bowl weekend (2/2-2/6) and compared…

    Movable Ink Blogin EMail- 31 readers -
  • Consumer Device Preference Report Q3 2016

    … customers. That’s why we broke down our consumer device data by industry. Here are a few highlights from the reports. Keep scrolling to view the full reports! Retail: Weekends are ideal for sending mobile-optimized emails – that’s when mobile open rates are highest, at 78%. Download the Retail Consumer Device Preference Report here. Travel…

    Movable Ink Blogin EMail- 13 readers -
  • Consumer Device Preferences for Email Marketing

    … It’s a given—designing your emails to create the best user experience leads to more click-throughs and conversions. And, unless you consistently use responsive design, knowing which device your customers prefer to use when opening and engaging with emails is key to creating that experience. We’ve analyzed the data from 1.9 billion email opens…

    Movable Ink Blogin EMail- 9 readers -
  • Holiday Report: The Final Word

    … Over the 2015 holiday season — from Black Friday through the first week of the new year — we’ve been tracking consumer email behavior across industries, while keeping a close eye on the retail audience. We wanted to see which devices holiday shoppers used most often to open emails, as well as which they were more likely to click-through on to make…

    Movable Ink Blog- 21 readers -