Data Reports

  • [Infographic] Cyber Week Email Report

    … According to Adobe, consumers spent a record-breaking $6.59 billion dollars during Cyber Monday alone, a 16.8% increase over 2016. That makes Cyber Monday 2017 the biggest shopping holiday in history! As we know, email is a huge driver of online sales during the holidays. Every year, Movable Ink gathers our own data report on email marketing…

    Movable Ink Blogin EMail- 11 readers -
  • The Retail Bubble: How to Survive and Thrive with Digital Innovation

    … somewhat, while another 19% said it significantly increases their intent to buy. Now is the time to invest in technology to combine your content, data, and business logic to bypass these long cycles and use variables such as location, store hours, time of day, and weather to deliver personalized content in real time through all of your digital channels…

    Movable Ink Blogin How To's- 18 readers -
  • Consumer Device Preference Report: Q1 2017

    … industries. Check out our TL;DR version below for a summary of our findings, and keeping scrolling to find the full infographics for the Consumer Device Preference Report Q1 2017. Retail: Smartphone opens remained strong for both apparel retail and non-apparel retail. Apparel retail saw the highest smartphone conversions (40%) out of all…

    Movable Ink Blog- 18 readers -
  • Memorial Day Weekend Email Report: Desktop Opens Dip

    … Memorial Day deals are almost as much of a tradition as barbecues on the holiday weekend, and Memorial Day 2017 saw lots of deals – especially in the inbox. The question is, were people paying attention to email last weekend? We kept an eye on open rates and read lengths throughout the weekend. Here’s what we found. Desktop opens took a dip…

    Movable Ink Blogin EMail- 22 readers -
  • [eBook] How to Build Better Loyalty Emails

    … that you know them: Leverage data from CRM, API or contextual factors for true 1:1 communication in email –Show them that you care: Personalize offers based on previous browsing behavior –Increase engagement: Your loyalty program is another opportunity for customers to interact with your brand. Give them something to do. In our latest eBook, How…

    Movable Ink Blogin EMail How To's- 16 readers -
  • Oscars 2017 Email Report

    … The Oscars present a huge opportunity for email marketers across all industries to reach out to their subscribers: those in media, entertainment, retail and more delivered campaigns this past weekend. But how do consumers actually interact with email during a big entertainment event? In our Super Bowl Email Report, we learned that people can…

    Movable Ink Blogin EMail- 24 readers -
  • Super Bowl 2017 Email Report: It’s a Touchdown for Read-Lengths

    … it to 2016’s Super Bowl numbers. We learned that open rates remained steady as ever, while read-lengths saw a sizable boost. Keep reading to learn more about our 2017 Super Bowl email report. Smartphone opens during the Super Bowl remained steady Smartphone opens remained largely the same, while desktop opens decreased slightly. Overall, 2017’s…

    Movable Ink Blogin EMail- 31 readers -
  • Consumer Device Preference Report Q3 2016

    … customers. That’s why we broke down our consumer device data by industry. Here are a few highlights from the reports. Keep scrolling to view the full reports! Retail: Weekends are ideal for sending mobile-optimized emails – that’s when mobile open rates are highest, at 78%. Download the Retail Consumer Device Preference Report here. Travel…

    Movable Ink Blogin EMail- 13 readers -
  • Holiday Report: The Final Word

    … opens — going as high as 90% for the retail apparel industry at one point. The holidays also proved that while mobile optimization for emails should still be a top priority, desktop activity is not dead. Even though holiday shoppers are typically on-the-go, the retail industry saw a bit of a shift back to desktop for conversions, even for retail…

    Movable Ink Blog- 21 readers -
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