Data Reports

    • Oscars 2017 Email Report

      The Oscars present a huge opportunity for email marketers across all industries to reach out to their subscribers: those in media, entertainment, retail and more delivered campaigns this past weekend. But how do consumers actually interact with email during a big entertainment event? In our Super Bowl Email Report, we learned that people can be engaged with both an event and their email.

      Movable Ink Blogin EMail- 14 readers -
    • [eBook] How to Build Better Loyalty Emails

      It’s no secret that customers frequently switch products and service providers due to increasingly compelling offers from competitors. We see these battles play out in travel, entertainment, ecommerce and every industry in between. Competition is fierce, and many brands struggle to stand out in an increasingly competitive digital space.

      Movable Ink Blogin EMail How To's- 12 readers -
  • Super Bowl 2017 Email Report: It’s a Touchdown for Read-Lengths

    … events. A few suggestions: Valentine’s Day, the Oscars, St. Patrick’s Day and Baseball Opening Day are all on the horizon. They’re not your typical marketing holidays, but they give you an excuse to reach out to your subscribers. Whichever opportunities you choose, be sure to always run tests if you’re trying something new. If you’re interested in taking contextual marketing for a spin, check out our eBook: Everything You Need to Know About Contextual Marketing. …

    Movable Ink Blogin EMail- 21 readers -
  • Consumer Device Preference Report Q3 2016

    … customers. That’s why we broke down our consumer device data by industry. Here are a few highlights from the reports. Keep scrolling to view the full reports! Retail: Weekends are ideal for sending mobile-optimized emails – that’s when mobile open rates are highest, at 78%. Download the Retail Consumer Device Preference Report here. Travel…

    Movable Ink Blogin EMail- 7 readers -
  • Consumer Device Preferences for Email Marketing

    … It’s a given—designing your emails to create the best user experience leads to more click-throughs and conversions. And, unless you consistently use responsive design, knowing which device your customers prefer to use when opening and engaging with emails is key to creating that experience. We’ve analyzed the data from 1.9 billion email opens…

    Movable Ink Blogin EMail- 8 readers -
  • Holiday Report: The Final Word

    … Over the 2015 holiday season — from Black Friday through the first week of the new year — we’ve been tracking consumer email behavior across industries, while keeping a close eye on the retail audience. We wanted to see which devices holiday shoppers used most often to open emails, as well as which they were more likely to click-through…

    Movable Ink Blog- 8 readers -
  • Holiday Report: Mobile Opens Up, Conversions Down

    … mobile continues to be the preferred device for opens during the busy holiday season — when consumers are on the go — more and more are going back to their laptops and desktops to purchase. We may still see a switch in this upcoming week’s numbers — so check back next week! This entry was posted in Data Reports and tagged consumer device preferences, conversion rates, holiday open rates on Wednesday, December 23rd, 2015 by Amy Mullen.…

    Movable Ink Blog- 11 readers -
  • Holiday Email Activity Report: Nov. 30 – Dec. 6

    … The holiday shopping season can make or break a retailer’s year, and a successful email campaign can tip the scales in the right direction. There are several components to a successful campaign, but to hit the target, you need to know how your customers are interacting with your emails, and in what context, so you can optimize and contextualize…

    Movable Ink Blogin EMail- 8 readers -
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