Data Reports

  • [eBook] How to Build Better Loyalty Emails

    … to boost the performance of your loyalty program? Download How to Build Better Loyalty Emails now! This leads to a troubling problem for companies today: “How can we drive predictable, recurring revenue, when our customers have a myriad of options to choose from?” Leading brands know exactly how to differentiate from their competitors. The key…

    Movable Ink Blogin EMail How To's- 15 readers -
  • Oscars 2017 Email Report

    … The Oscars present a huge opportunity for email marketers across all industries to reach out to their subscribers: those in media, entertainment, retail and more delivered campaigns this past weekend. But how do consumers actually interact with email during a big entertainment event? In our Super Bowl Email Report, we learned that people can…

    Movable Ink Blogin EMail- 16 readers -
  • Super Bowl 2017 Email Report: It’s a Touchdown for Read-Lengths

    … events. A few suggestions: Valentine’s Day, the Oscars, St. Patrick’s Day and Baseball Opening Day are all on the horizon. They’re not your typical marketing holidays, but they give you an excuse to reach out to your subscribers. Whichever opportunities you choose, be sure to always run tests if you’re trying something new. If you’re interested in taking contextual marketing for a spin, check out our eBook: Everything You Need to Know About Contextual Marketing. …

    Movable Ink Blogin EMail- 23 readers -
  • Consumer Device Preference Report Q3 2016

    … customers. That’s why we broke down our consumer device data by industry. Here are a few highlights from the reports. Keep scrolling to view the full reports! Retail: Weekends are ideal for sending mobile-optimized emails – that’s when mobile open rates are highest, at 78%. Download the Retail Consumer Device Preference Report here. Travel…

    Movable Ink Blogin EMail- 7 readers -
  • Holiday Report: The Final Word

    … Over the 2015 holiday season — from Black Friday through the first week of the new year — we’ve been tracking consumer email behavior across industries, while keeping a close eye on the retail audience. We wanted to see which devices holiday shoppers used most often to open emails, as well as which they were more likely to click-through…

    Movable Ink Blog- 8 readers -
  • Holiday Report: Mobile Opens Up, Conversions Down

    … mobile continues to be the preferred device for opens during the busy holiday season — when consumers are on the go — more and more are going back to their laptops and desktops to purchase. We may still see a switch in this upcoming week’s numbers — so check back next week! This entry was posted in Data Reports and tagged consumer device preferences, conversion rates, holiday open rates on Wednesday, December 23rd, 2015 by Amy Mullen.…

    Movable Ink Blog- 13 readers -
  • Holiday Email Activity Report: Nov. 30 – Dec. 6

    … your emails. To shed a some light on your customers’ holiday email engagement behavior, each week we’ll be sharing consumer device preference data for email opens and conversions — as well as any other interesting insights we see — right through the post-holiday campaign season. Email Opens: Nov. 30 – Dec. 6 While we saw higher than average mobile…

    Movable Ink Blogin EMail- 8 readers -