Data Science

  • Five good reasons to upgrade to Google Analytics 360

    … Google Analytics is the market-leading analytics platform and it meets the needs of most of our clients. However, some of our larger clients need an enterprise-level solution that meets their more complex needs. These are companies generating significant revenues from marketing, often in multiple countries or via multiple brands. For these more…

    Search Laboratoryin Google- 16 readers -
  • Webinar: Make Data-Driven Marketing Decisions with Google Analytics 360 Suite

    … What is this webinar about: Google Analytics 360 is an enterprise level analytics solution, and is a more advanced and powerful version of Google's free, standard analytics tool. The suite is designed to deliver deeper insights to help you understand your customers, how they behave and enable you to make solid marketing decisions based on […] The post Webinar: Make Data-Driven Marketing Decisions with Google Analytics 360 Suite appeared first on Search Laboratory. …

    Search Laboratoryin Google- 26 readers -
  • How Big Data Analytics Have Become Crucial for DSPs

    … Big data analytics has been a cornerstone to effective marketing schemes and adtech for several years now. With the statistics to back up the idea of big data analytics’ effectiveness, it is an easy pitch to propose within your company, and will probably even make you look good for being the one who recommended it. Big data analytics examines…

    Marketing Technology Blogin How To's- 27 readers -
  • Estimate Search Traffic with Time Series Decomposition

    … Data is at the centre of all the decisions we make for our clients. One of the ways we do this is to use a statistical data analysis technique called time series decomposition, which allows us to undertake detailed analysis of search traffic and make better-informed campaign decisions. In a previous blog we used time […] The post Estimate Search Traffic with Time Series Decomposition appeared first on Search Laboratory. …

    Adam Roberts/ Search Laboratory- 14 readers -
  • Some practical steps towards a custom attribution model

    … As our ability to collect and analyse marketing data improves, we are having more and more conversations with our clients about how we can use it to help them build a custom attribution model. Successful attribution modelling will enable marketers to present the right information, at the right time, in the right place, and to […] The post Some…

    Search Laboratory- 16 readers -
  • VIDEO: Joining Offline Conversions to Online Clicks

    … We hosted a webinar which focused on the joining of offline conversions with their online marketing sources enabling true value to be assigned to each channel. Being able to implement a solution for this will enable businesses to beat their competition due to the small numbers of companies currently taking advantage of these possibilities…

    Search Laboratory- 18 readers -
  • Webinar: Joining Offline Conversions to Online Clicks

    … Attribution is hard. And it gets even harder when your buying cycle includes online activity and offline sales or conversions. In this webinar, we use real-world examples to show how offline sales can be pushed back into Google Analytics, allowing you to value more accurately the role each marketing channel played in generating the sale…

    Search Laboratory- 13 readers -
  • Going Viral - The Mathematics Behind Content and Online PR

    … Many of our clients want us to deliver an online PR campaign that goes viral. No, that's not true. All of our clients want viral campaigns. Instant online fame, brand recognition, more orders than we can cope with - we all want that don't we? Of course, going viral requires more than skillful planning and […] The post Going Viral - The Mathematics Behind Content and Online PR appeared first on Search Laboratory. …

    Adam Roberts/ Search Laboratoryin Content- 24 readers -
  • Building an attribution model with Google Analytics and BigQuery

    … Building an attribution model that identifies the sources of your most valuable website traffic is a challenge faced by many digital marketers. If you get it right, correctly assigning credit to the different journeys people take en route to your site allows you to identify the sources of your converting traffic, plan your marketing budget…

    Search Laboratoryin Google- 26 readers -
  • 10 Trends to Watch in Digital Marketing for 2016

    … businesses are gaining access to predictive data they never thought possible. Mobile Prioritization – mobile apps, social media, video, mobile browsing, location-based mobile browsing… the mobile device is now central to our online engagement. Influencer Marketing – seeking out the people that own your prospects and working with them to influence…

    Douglas Karr/ Marketing Technology Blog- 35 readers -
  • 4 Email Marketing Trends to Keep You Ahead of the Curve

    … A marketing survey conducted earlier this year by Salesforce.com showed tremendous trends and changes for marketing strategies. It depicted a radical change in the spending behaviors of shoppers. With the changes in digital marketing techniques, the priorities of marketers are shifting from banners and advertisements to social media, promotional…

    Rise to the Topin Mobile EMail- 20 readers -
  • Holiday Marketeer: Get Actionable Holiday Insights from Historical Data

    … holiday data With newly minted buy buttons, holiday creep, and mobile and in-store shopping crossover on the rise, the 2015 holiday season is already shaping up to be unlike any before. To help you prepare, we walk you through core concepts to apply to your analysis of historical holiday data. Get useful holiday insights Rather than using…

    Karen Amundson/ BoostBlog- 15 readers -
  • Water Torture – An Analytics Analogy Goes a Bridge Too Far

    … is in the air all the time but it’s not useful to pay much attention to it. When water condenses into fog, it forces you to see it and makes understanding the world around you all the more difficult. Incomplete datasets, corrupted data, bad science, false conclusions and cognitive bias all make you lose your way in the mist. Data falls like rain…

    Marketing Technology Blog- 13 readers -
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