Data Science

  • Webinar: Joining Offline Conversions to Online Clicks

    … Attribution is hard. And it gets even harder when your buying cycle includes online activity and offline sales or conversions. In this webinar, we use real-world examples to show how offline sales can be pushed back into Google Analytics, allowing you to value more accurately the role each marketing channel played in generating the sale…

    Search Laboratory- 13 readers -
  • Going Viral - The Mathematics Behind Content and Online PR

    … Many of our clients want us to deliver an online PR campaign that goes viral. No, that's not true. All of our clients want viral campaigns. Instant online fame, brand recognition, more orders than we can cope with - we all want that don't we? Of course, going viral requires more than skillful planning and […] The post Going Viral…

    Adam Roberts/ Search Laboratoryin Content- 16 readers -
  • Building an attribution model with Google Analytics and BigQuery

    … Building an attribution model that identifies the sources of your most valuable website traffic is a challenge faced by many digital marketers. If you get it right, correctly assigning credit to the different journeys people take en route to your site allows you to identify the sources of your converting traffic, plan your marketing budget…

    Search Laboratoryin Google- 26 readers -
  • 10 Trends to Watch in Digital Marketing for 2016

    … We’ve got a great marketing podcast coming up where we discuss the incredible changes that are occurring just within the content marketing realm of digital marketing. But digital marketing continues to go through incredible transformations as well. This infographic from Cube points out the latest that marketers should be observing in 2016. Here…

    Douglas Karr/ Marketing Technology Blog- 30 readers -
  • 4 Email Marketing Trends to Keep You Ahead of the Curve

    … business. If you’re looking to send articles and helpful information to your subscribers, consider sending them articles from other authoritative sites. You don’t want to saturate your emails with your own content. This may seem to “salesy” and cause subscribers to delete your emails. Data Analytics is on the Rise Sales and marketing teams have…

    Rise to the Topin Mobile EMail- 15 readers -
  • Holiday Marketeer: Get Actionable Holiday Insights from Historical Data

    … Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy ideas. In this installment, we cover analyzing historical data to generate actionable holiday insights. Imagine if you invested every dollar of your Q4 budget in the right place at the right time, using optimal…

    Karen Amundson/ BoostBlog- 11 readers -
  • Water Torture – An Analytics Analogy Goes a Bridge Too Far

    … is in the air all the time but it’s not useful to pay much attention to it. When water condenses into fog, it forces you to see it and makes understanding the world around you all the more difficult. Incomplete datasets, corrupted data, bad science, false conclusions and cognitive bias all make you lose your way in the mist. Data falls like rain…

    Marketing Technology Blog- 11 readers -
  • Travel Marketeer: Google Trends for Travel Marketers

    …. Quick Tips Ensure that you include maps and directions on site, especially on mobile to keep users engaged with the content they want. Consider proactively adding “maps” and “directions” as negative keywords within direct response paid search campaigns. Although these terms are popular, they represent user intent that is unlikely to lead directly…

    Karen Amundson/ BoostBlogin Paid Search Google- 10 readers -
  • Part 10: SEM Ad Copy Testing Insights for Your CMO

    …: A roundup of ten insights derived from 1.3 billion impressions from 250,000 ad. Without further ado: 1. Creative testing is not only a way to lift SEM performance; it’s a way to generate data-driven business insights. 2. Use SEM ad creative testing to identify deadweight words and phrases. Then, eliminate them from your brand’s marketing…

    Karen Amundson/ BoostBlogin Paid Search- 11 readers -
  • Part 9: SEM Ad Copy Testing Insights for Your CMO

    … reference, please “entertain the thought” that there may be more to the DKI story than meets the eye. Boost Media Study on DKI Boost Media’s expert team of data scientists analyzed the DKI performance of 15 premium retail AdWords accounts comparing ads containing DKI verses ads not containing DKI within the same ad groups over the same date range when…

    Karen Amundson/ BoostBlogin Paid Search SEO- 9 readers -
  • Part 8: SEM Ad Copy Testing Insights for Your CMO

    … SEM ad creative. People want choices more than they care what those choices are—specifically, people want choice in the form of “selection.” At the risk of falling down a rabbit hole, Boost Media dug into the data discovering that messaging “choice” in retail SEM creative is akin to Alice eating from different sides of the same mushroom. One side…

    Sarah Burns/ BoostBlogin Paid Search- 7 readers -
  • Part 7: SEM Ad Copy Testing Insights for Your CMO

    … Welcome to the seventh of 10 posts on generating insights for your CMO through SEM ad copy testing. Today we uncover the rather puzzling array of words that win in retail ads. CMO’s used to try to align brand messaging across channels by focusing on the specific brand attributes that seemed compelling. For example, “Quality, Price and Selection…

    Sarah Burns/ BoostBlogin Paid Search- 5 readers -
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