Data Science

  • 10 Trends to Watch in Digital Marketing for 2016

    … are 10 Trends in Digital Marketing Return on Investment – the infographic speaks to getting beyond vanity metrics like traffic and shares, but I believe the trend to watch is improved attribution within analytics toolsets. Think Global Instead of Local – multilanguage, real-time translation, and internationalization are all making it possible…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • 4 Email Marketing Trends to Keep You Ahead of the Curve

    … business. If you’re looking to send articles and helpful information to your subscribers, consider sending them articles from other authoritative sites. You don’t want to saturate your emails with your own content. This may seem to “salesy” and cause subscribers to delete your emails. Data Analytics is on the Rise Sales and marketing teams have…

    Rise to the Topin Mobile EMail- 13 readers -
  • Holiday Marketeer: Get Actionable Holiday Insights from Historical Data

    … holiday data With newly minted buy buttons, holiday creep, and mobile and in-store shopping crossover on the rise, the 2015 holiday season is already shaping up to be unlike any before. To help you prepare, we walk you through core concepts to apply to your analysis of historical holiday data. Get useful holiday insights Rather than using…

    Karen Amundson/ BoostBlog- 9 readers -
  • Water Torture – An Analytics Analogy Goes a Bridge Too Far

    … Data, like water, comes in many forms. The human mind has evolved to filter out most of the data that comes our way because there’s simply so much of it. When you open your eyes and ears, data is everywhere. The color of the wall, the sound of the air conditioning and the smell of your neighbor’s coffee are treated like humidity. The water…

    Marketing Technology Blog- 10 readers -
  • Travel Marketeer: Google Trends for Travel Marketers

    … Welcome to the Travel Marketeer, a weekly series where we examine data, insights, and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this week’s installment, we review uses of Google Trends for travel marketing planning. Google Trends is a fun tool where you can see the popularity…

    Karen Amundson/ BoostBlogin Paid Search Google- 10 readers -
  • Part 10: SEM Ad Copy Testing Insights for Your CMO

    …: A roundup of ten insights derived from 1.3 billion impressions from 250,000 ad. Without further ado: 1. Creative testing is not only a way to lift SEM performance; it’s a way to generate data-driven business insights. 2. Use SEM ad creative testing to identify deadweight words and phrases. Then, eliminate them from your brand’s marketing…

    Karen Amundson/ BoostBlogin Paid Search- 11 readers -
  • Part 9: SEM Ad Copy Testing Insights for Your CMO

    … reference, please “entertain the thought” that there may be more to the DKI story than meets the eye. Boost Media Study on DKI Boost Media’s expert team of data scientists analyzed the DKI performance of 15 premium retail AdWords accounts comparing ads containing DKI verses ads not containing DKI within the same ad groups over the same date range when…

    Karen Amundson/ BoostBlogin Paid Search SEO- 6 readers -
  • Part 8: SEM Ad Copy Testing Insights for Your CMO

    Alice came to a fork in the road. ‘Which road do I take?’ she asked. ‘Where do you want to go?’ responded the Cheshire Cat. ‘I don’t know,’ Alice answered. ‘Then,’ said the Cat, ‘it doesn’t matter.’ ― Lewis Carroll, Alice in Wonderland Carroll, may have written a children’s tale. But this piece of wisdom also applies to writing better SEM ad creative.

    Sarah Burns/ BoostBlog- 7 readers -
  • Part 7: SEM Ad Copy Testing Insights for Your CMO

    … Welcome to the seventh of 10 posts on generating insights for your CMO through SEM ad copy testing. Today we uncover the rather puzzling array of words that win in retail ads. CMO’s used to try to align brand messaging across channels by focusing on the specific brand attributes that seemed compelling. For example, “Quality, Price and Selection…

    Sarah Burns/ BoostBlogin Paid Search- 5 readers -
  • Machine Learning and Data Science (xx) Love at Movable Ink

    … of the represented groups include: Columbia university NYU Acxiom Blenheim capital Bloomberg Distillery Metis RentTheRunway Spotify We were excited to see such a great turnout and vivid enthusiasm around machine learning and data science topics. Stay tuned for future events from the NYC Women in Machine Learning and Data Science meetup. Meanwhile, take a moment to check out some of the event pictures here. Machine Learning and Data Science (xx) Love at Movable Ink November 12, 2014…

    Andreea Bodnari/ Movable Ink Blog- 7 readers -
  • Part 6: SEM Ad Copy Testing Insights for Your CMO

    … of advertising copy. But thanks to Boost Media’s expert team of data scientists, we now have insight into which calls-to-action perform best in retail SEM ads. In honor of Newton’s mathematics background, we share our findings in the form of a cryptogram. Solve the cryptogram to find out which call-to-action improves conversions-per-impression by 59…

    Karen Amundson/ BoostBlogin Paid Search- 9 readers -
  • Part 5: SEM Ad Copy Testing Insights for Your CMO

    … for your CMO Look to SEM ad testing to pinpoint a profitable price point. Boost’s data shows that price matters. Moreover, every retailer included in our dataset is a premium retailer. The effect might be even greater for budget retailers. Use SEM testing to determine the right price: you can quickly and easily test $90 vs. $99 vs. $85 to understand…

    Sarah Burns/ BoostBlogin Paid Search- 7 readers -
  • Part 4: SEM Ad Copy Testing Insights for Your CMO

    … Bil Keane, author of the comic strip, The Family Circus once said, “Yesterday is history, tomorrow is a mystery, today is a gift, which is why we call it the present.” Keane might have almost made a fantastic SEM data analyst. But he got one detail wrong. He should have said “now is a gift” instead of “today.” The “present” on our wish-list…

    Karen Amundson/ BoostBlogin Paid Search- 2 readers -
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