Data Science

  • Some practical steps towards a custom attribution model

    … As our ability to collect and analyse marketing data improves, we are having more and more conversations with our clients about how we can use it to help them build a custom attribution model. Successful attribution modelling will enable marketers to present the right information, at the right time, in the right place, and to […] The post Some practical steps towards a custom attribution model appeared first on Search Laboratory. …

    Search Laboratory- 15 readers -
  • VIDEO: Joining Offline Conversions to Online Clicks

    … We hosted a webinar which focused on the joining of offline conversions with their online marketing sources enabling true value to be assigned to each channel. Being able to implement a solution for this will enable businesses to beat their competition due to the small numbers of companies currently taking advantage of these possibilities…

    Search Laboratory- 18 readers -
  • Webinar: Joining Offline Conversions to Online Clicks

    … Attribution is hard. And it gets even harder when your buying cycle includes online activity and offline sales or conversions. In this webinar, we use real-world examples to show how offline sales can be pushed back into Google Analytics, allowing you to value more accurately the role each marketing channel played in generating the sale…

    Search Laboratory- 13 readers -
  • Going Viral - The Mathematics Behind Content and Online PR

    … Many of our clients want us to deliver an online PR campaign that goes viral. No, that's not true. All of our clients want viral campaigns. Instant online fame, brand recognition, more orders than we can cope with - we all want that don't we? Of course, going viral requires more than skillful planning and […] The post Going Viral…

    Adam Roberts/ Search Laboratoryin Content- 19 readers -
  • Building an attribution model with Google Analytics and BigQuery

    … Building an attribution model that identifies the sources of your most valuable website traffic is a challenge faced by many digital marketers. If you get it right, correctly assigning credit to the different journeys people take en route to your site allows you to identify the sources of your converting traffic, plan your marketing budget…

    Search Laboratoryin Google- 26 readers -
  • 10 Trends to Watch in Digital Marketing for 2016

    … for commerce to go global. Not to mention that shipping already supports it. Personalization – engagement and conversion rates increase when messages are personalized based on the timing, behavior, demographics and location of the buyer. Emergence of Data Science – big data technology is now accessible to the masses and small and mid-sized…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • 4 Email Marketing Trends to Keep You Ahead of the Curve

    … business. If you’re looking to send articles and helpful information to your subscribers, consider sending them articles from other authoritative sites. You don’t want to saturate your emails with your own content. This may seem to “salesy” and cause subscribers to delete your emails. Data Analytics is on the Rise Sales and marketing teams have…

    Rise to the Topin Mobile EMail- 16 readers -
  • Holiday Marketeer: Get Actionable Holiday Insights from Historical Data

    … Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy ideas. In this installment, we cover analyzing historical data to generate actionable holiday insights. Imagine if you invested every dollar of your Q4 budget in the right place at the right time, using optimal…

    Karen Amundson/ BoostBlog- 12 readers -
  • Water Torture – An Analytics Analogy Goes a Bridge Too Far

    … Data, like water, comes in many forms. The human mind has evolved to filter out most of the data that comes our way because there’s simply so much of it. When you open your eyes and ears, data is everywhere. The color of the wall, the sound of the air conditioning and the smell of your neighbor’s coffee are treated like humidity. The water…

    Marketing Technology Blog- 11 readers -
  • Travel Marketeer: Google Trends for Travel Marketers

    … Welcome to the Travel Marketeer, a weekly series where we examine data, insights, and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this week’s installment, we review uses of Google Trends for travel marketing planning. Google Trends is a fun tool where you can see the popularity…

    Karen Amundson/ BoostBlogin Paid Search Google- 12 readers -
  • Part 10: SEM Ad Copy Testing Insights for Your CMO

    …: A roundup of ten insights derived from 1.3 billion impressions from 250,000 ad. Without further ado: 1. Creative testing is not only a way to lift SEM performance; it’s a way to generate data-driven business insights. 2. Use SEM ad creative testing to identify deadweight words and phrases. Then, eliminate them from your brand’s marketing…

    Karen Amundson/ BoostBlogin Paid Search- 12 readers -
  • Part 9: SEM Ad Copy Testing Insights for Your CMO

    … reference, please “entertain the thought” that there may be more to the DKI story than meets the eye. Boost Media Study on DKI Boost Media’s expert team of data scientists analyzed the DKI performance of 15 premium retail AdWords accounts comparing ads containing DKI verses ads not containing DKI within the same ad groups over the same date range when…

    Karen Amundson/ BoostBlogin Paid Search SEO- 9 readers -
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