Data Science

  • DataRobot: An Enterprise Automated Machine Learning Platform

    … Years ago, I had to do a huge financial analysis for my company to predict whether pay increases could reduce employee churn, training costs, productivity, and overall employee moral. I remember running and testing multiple models for weeks, all concluding that there would be a savings. My Director was an incredible guy and asked me to go back…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • The Heart of Artificial Intelligence

    … to a certain extent illustrate how humans can influence how intelligent a bot can be. Remembers Tay, Microsoft first experiment as a Twitter bot? Tay learned from her inputs, which were hijacked by some people who wanted to influence her negatively. In this case, Tay incited high emotion from people who engaged with her or read about what happened…

    State of Digital- 23 readers -
  • Webinar: Make Data-Driven Marketing Decisions with Google Analytics 360 Suite

    … What is this webinar about: Google Analytics 360 is an enterprise level analytics solution, and is a more advanced and powerful version of Google's free, standard analytics tool. The suite is designed to deliver deeper insights to help you understand your customers, how they behave and enable you to make solid marketing decisions based on […] The post Webinar: Make Data-Driven Marketing Decisions with Google Analytics 360 Suite appeared first on Search Laboratory. …

    Search Laboratoryin Google- 26 readers -
  • How Big Data Analytics Have Become Crucial for DSPs

    … Big data analytics has been a cornerstone to effective marketing schemes and adtech for several years now. With the statistics to back up the idea of big data analytics’ effectiveness, it is an easy pitch to propose within your company, and will probably even make you look good for being the one who recommended it. Big data analytics examines…

    Marketing Technology Blogin How To's- 29 readers -
  • Estimate Search Traffic with Time Series Decomposition

    … Data is at the centre of all the decisions we make for our clients. One of the ways we do this is to use a statistical data analysis technique called time series decomposition, which allows us to undertake detailed analysis of search traffic and make better-informed campaign decisions. In a previous blog we used time […] The post Estimate Search Traffic with Time Series Decomposition appeared first on Search Laboratory. …

    Adam Roberts/ Search Laboratory- 14 readers -
  • Some practical steps towards a custom attribution model

    … As our ability to collect and analyse marketing data improves, we are having more and more conversations with our clients about how we can use it to help them build a custom attribution model. Successful attribution modelling will enable marketers to present the right information, at the right time, in the right place, and to […] The post Some practical steps towards a custom attribution model appeared first on Search Laboratory. …

    Search Laboratory- 17 readers -
  • VIDEO: Joining Offline Conversions to Online Clicks

    … We hosted a webinar which focused on the joining of offline conversions with their online marketing sources enabling true value to be assigned to each channel. Being able to implement a solution for this will enable businesses to beat their competition due to the small numbers of companies currently taking advantage of these possibilities…

    Search Laboratory- 20 readers -
  • Webinar: Joining Offline Conversions to Online Clicks

    … Attribution is hard. And it gets even harder when your buying cycle includes online activity and offline sales or conversions. In this webinar, we use real-world examples to show how offline sales can be pushed back into Google Analytics, allowing you to value more accurately the role each marketing channel played in generating the sale…

    Search Laboratory- 13 readers -
  • Going Viral - The Mathematics Behind Content and Online PR

    … Many of our clients want us to deliver an online PR campaign that goes viral. No, that's not true. All of our clients want viral campaigns. Instant online fame, brand recognition, more orders than we can cope with - we all want that don't we? Of course, going viral requires more than skillful planning and […] The post Going Viral - The Mathematics Behind Content and Online PR appeared first on Search Laboratory. …

    Adam Roberts/ Search Laboratoryin Content- 24 readers -
  • 10 Trends to Watch in Digital Marketing for 2016

    … for commerce to go global. Not to mention that shipping already supports it. Personalization – engagement and conversion rates increase when messages are personalized based on the timing, behavior, demographics and location of the buyer. Emergence of Data Science – big data technology is now accessible to the masses and small and mid-sized…

    Douglas Karr/ Marketing Technology Blog- 36 readers -
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