Data Science

  • 10 Trends to Watch in Digital Marketing for 2016

    … for commerce to go global. Not to mention that shipping already supports it. Personalization – engagement and conversion rates increase when messages are personalized based on the timing, behavior, demographics and location of the buyer. Emergence of Data Science – big data technology is now accessible to the masses and small and mid-sized…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • 4 Email Marketing Trends to Keep You Ahead of the Curve

    … business. If you’re looking to send articles and helpful information to your subscribers, consider sending them articles from other authoritative sites. You don’t want to saturate your emails with your own content. This may seem to “salesy” and cause subscribers to delete your emails. Data Analytics is on the Rise Sales and marketing teams have…

    Rise to the Topin Mobile EMail- 12 readers -
  • Holiday Marketeer: Get Actionable Holiday Insights from Historical Data

    … holiday data With newly minted buy buttons, holiday creep, and mobile and in-store shopping crossover on the rise, the 2015 holiday season is already shaping up to be unlike any before. To help you prepare, we walk you through core concepts to apply to your analysis of historical holiday data. Get useful holiday insights Rather than using…

    Karen Amundson/ BoostBlog- 8 readers -
  • Water Torture – An Analytics Analogy Goes a Bridge Too Far

    … is in the air all the time but it’s not useful to pay much attention to it. When water condenses into fog, it forces you to see it and makes understanding the world around you all the more difficult. Incomplete datasets, corrupted data, bad science, false conclusions and cognitive bias all make you lose your way in the mist. Data falls like rain…

    Marketing Technology Blog- 9 readers -
  • Travel Marketeer: Google Trends for Travel Marketers

    Welcome to the Travel Marketeer, a weekly series where we examine data, insights, and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this week’s installment, we review uses of Google Trends for travel marketing planning. Google Trends is a fun tool where you can see the popularity of searches related to Miley Cyrus vs.

    Karen Amundson/ BoostBlog- 10 readers -
  • Part 10: SEM Ad Copy Testing Insights for Your CMO

    …: A roundup of ten insights derived from 1.3 billion impressions from 250,000 ad. Without further ado: 1. Creative testing is not only a way to lift SEM performance; it’s a way to generate data-driven business insights. 2. Use SEM ad creative testing to identify deadweight words and phrases. Then, eliminate them from your brand’s marketing…

    Karen Amundson/ BoostBlogin Paid Search- 10 readers -
  • Part 9: SEM Ad Copy Testing Insights for Your CMO

    … “It is the mark of an educated mind to be able to entertain a thought without accepting it.” ― Aristotle Does DKI improve performance? Google is rolling out the ad customizer tool, which Search Engine Land calls “Dynamic Keyword Insertion On Steroids.” So it seems appropriate to reevaluate the merits of Dynamic Keyword Insertion (DKI). There…

    Karen Amundson/ BoostBlogin Paid Search SEO- 5 readers -
  • Part 8: SEM Ad Copy Testing Insights for Your CMO

    … SEM ad creative. People want choices more than they care what those choices are—specifically, people want choice in the form of “selection.” At the risk of falling down a rabbit hole, Boost Media dug into the data discovering that messaging “choice” in retail SEM creative is akin to Alice eating from different sides of the same mushroom. One side…

    Sarah Burns/ BoostBlogin Paid Search- 6 readers -
  • Part 7: SEM Ad Copy Testing Insights for Your CMO

    …” or “Style, Ease and Functionality.” Unfortunately, these directives didn’t always work because they weren’t based on real data. Fortunately, now you can use SEM ad copy testing to generate a lot of data, efficiently uncovering the buzzwords that work for your brand. To get started, solve the crossword puzzle to learn which words perform well…

    Sarah Burns/ BoostBlogin Paid Search- 4 readers -
  • Machine Learning and Data Science (xx) Love at Movable Ink

    … Here are Movable Ink, we’re serious about gender equality. We are excited to support initiatives aimed at bringing more women in STEM fields by getting involved and supporting community efforts advocating this cause. This past week, Movable Pink hosted the inaugural event of the NYC Women in Machine Learning and Data Science meetup…

    Andreea Bodnari/ Movable Ink Blog- 6 readers -
  • Part 6: SEM Ad Copy Testing Insights for Your CMO

    … of advertising copy. But thanks to Boost Media’s expert team of data scientists, we now have insight into which calls-to-action perform best in retail SEM ads. In honor of Newton’s mathematics background, we share our findings in the form of a cryptogram. Solve the cryptogram to find out which call-to-action improves conversions-per-impression by 59…

    Karen Amundson/ BoostBlogin Paid Search- 7 readers -
  • Part 5: SEM Ad Copy Testing Insights for Your CMO

    … to message that price. Using our $90 example above, the ad that says “Save $10” would have generated 463 sales upon receiving 100,000 impressions. The ad that says “Save 10%” would have generated only 57 sales. With a $40 AOV, that is a $16,000 revenue difference just from changing one character. Tune in next Tuesday for more CMO insights plus retail SEM…

    Sarah Burns/ BoostBlogin Paid Search- 6 readers -
  • Part 4: SEM Ad Copy Testing Insights for Your CMO

    … length, click here. Lessons for your CMO Look to SEM ad testing to understand device context. A search for “last minute San Francisco hotel” means something different to a laptop user in New York than it does to an iPhone user wandering the streets of San Francisco. Use large-scale SEM ad copy testing to uncover contextual differences by device…

    Karen Amundson/ BoostBlogin Paid Search- 1 readers -
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