Data Science

  • Building an attribution model with Google Analytics and BigQuery

    … Building an attribution model that identifies the sources of your most valuable website traffic is a challenge faced by many digital marketers. If you get it right, correctly assigning credit to the different journeys people take en route to your site allows you to identify the sources of your converting traffic, plan your marketing budget…

    Search Laboratoryin Google- 26 readers -
  • 10 Trends to Watch in Digital Marketing for 2016

    … for commerce to go global. Not to mention that shipping already supports it. Personalization – engagement and conversion rates increase when messages are personalized based on the timing, behavior, demographics and location of the buyer. Emergence of Data Science – big data technology is now accessible to the masses and small and mid-sized…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • 4 Email Marketing Trends to Keep You Ahead of the Curve

    … A marketing survey conducted earlier this year by Salesforce.com showed tremendous trends and changes for marketing strategies. It depicted a radical change in the spending behaviors of shoppers. With the changes in digital marketing techniques, the priorities of marketers are shifting from banners and advertisements to social media, promotional…

    Rise to the Topin Mobile EMail- 14 readers -
  • Holiday Marketeer: Get Actionable Holiday Insights from Historical Data

    … holiday data With newly minted buy buttons, holiday creep, and mobile and in-store shopping crossover on the rise, the 2015 holiday season is already shaping up to be unlike any before. To help you prepare, we walk you through core concepts to apply to your analysis of historical holiday data. Get useful holiday insights Rather than using…

    Karen Amundson/ BoostBlog- 9 readers -
  • Water Torture – An Analytics Analogy Goes a Bridge Too Far

    … is in the air all the time but it’s not useful to pay much attention to it. When water condenses into fog, it forces you to see it and makes understanding the world around you all the more difficult. Incomplete datasets, corrupted data, bad science, false conclusions and cognitive bias all make you lose your way in the mist. Data falls like rain…

    Marketing Technology Blog- 11 readers -
  • Travel Marketeer: Google Trends for Travel Marketers

    Welcome to the Travel Marketeer, a weekly series where we examine data, insights, and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this week’s installment, we review uses of Google Trends for travel marketing planning. Google Trends is a fun tool where you can see the popularity of searches related to Miley Cyrus vs.

    Karen Amundson/ BoostBlog- 10 readers -
  • Part 10: SEM Ad Copy Testing Insights for Your CMO

    …: A roundup of ten insights derived from 1.3 billion impressions from 250,000 ad. Without further ado: 1. Creative testing is not only a way to lift SEM performance; it’s a way to generate data-driven business insights. 2. Use SEM ad creative testing to identify deadweight words and phrases. Then, eliminate them from your brand’s marketing…

    Karen Amundson/ BoostBlogin Paid Search- 11 readers -
  • Part 9: SEM Ad Copy Testing Insights for Your CMO

    … have been numerous independent studies showing that DKI lifts performance. Though many of these studies have methodology flaws (lack of statistical significance, comparisons over different date ranges, etc.), there are enough studies showing lift from DKI. Case closed, right? Not so fast. If we may make such a stuffy and high brow Aristotle…

    Karen Amundson/ BoostBlogin Paid Search SEO- 9 readers -
  • Part 8: SEM Ad Copy Testing Insights for Your CMO

    … SEM ad creative. People want choices more than they care what those choices are—specifically, people want choice in the form of “selection.” At the risk of falling down a rabbit hole, Boost Media dug into the data discovering that messaging “choice” in retail SEM creative is akin to Alice eating from different sides of the same mushroom. One side…

    Sarah Burns/ BoostBlogin Paid Search- 7 readers -
  • Part 7: SEM Ad Copy Testing Insights for Your CMO

    …” or “Style, Ease and Functionality.” Unfortunately, these directives didn’t always work because they weren’t based on real data. Fortunately, now you can use SEM ad copy testing to generate a lot of data, efficiently uncovering the buzzwords that work for your brand. To get started, solve the crossword puzzle to learn which words perform well…

    Sarah Burns/ BoostBlogin Paid Search- 5 readers -
  • Machine Learning and Data Science (xx) Love at Movable Ink

    … Here are Movable Ink, we’re serious about gender equality. We are excited to support initiatives aimed at bringing more women in STEM fields by getting involved and supporting community efforts advocating this cause. This past week, Movable Pink hosted the inaugural event of the NYC Women in Machine Learning and Data Science meetup…

    Andreea Bodnari/ Movable Ink Blog- 8 readers -
  • Part 6: SEM Ad Copy Testing Insights for Your CMO

    … of advertising copy. But thanks to Boost Media’s expert team of data scientists, we now have insight into which calls-to-action perform best in retail SEM ads. In honor of Newton’s mathematics background, we share our findings in the form of a cryptogram. Solve the cryptogram to find out which call-to-action improves conversions-per-impression by 59…

    Karen Amundson/ BoostBlogin Paid Search- 9 readers -
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