Data Security

Data security means protecting a database from destructive forces and the unwanted actions of unauthorized users.
Posts about Data Security
  • GDPR to Come Into Force in 2018

    … for any longer than is necessary for such purposes. Reasonable measures that ensure the security of personal data must be implemented, including safeguarding against unauthorized use, exploitation, destruction or damage. Personal data should be anonymized if possible, otherwise encryption or other technical controls must be employed to protect…

    Richard B. Newman/ Performance Marketing Insider- 13 readers -
  • What is Big Data? What Are the Benefits of Big Data?

    …. Something as simple as filtering customers from your web analytics can provide a ton of insight into your acquisition efforts. Big Data is Secure – The average data security breach costs $214 per customer. The secure infrastructures being built by big data hosting and technology partners can save the average company 1.6% of annual revenues. Big…

    Douglas Karr/ Marketing Technology Blogin EMail- 45 readers -
  • Marketing Personalization: 4 Keys to a Successful Foundation

    …. Explore how investing in the right platforms and people can pay off immensely. Transparency and security: People remain wary of personalization because they aren’t sure how data is being used and stored. That’s why control and security are so important. Some 60% of online users want to know how a website selects content personalized for them and 88…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
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