Data Sharing

  • 10 years on: Once a first mover, Mint must work to stay relevant

    … in, it hit 1.5 million and was sold to the data aggregator Intuit for $170 million. It hasn’t had much in the way of competition — until now. Mint today is a mobile app working to stay relevant in a sea of similar personal financial management (PFM) apps, such as Moven, Clarity and Penny. The popularity of such apps has increased over the last two…

    Digiday- 19 readers -
  • Give Placed Your Location, and the Company Will Give You Frequent Flyer Miles

    … Location analytics firm Placed today is launching a new app that allows consumers to share their location data in exchange for frequent flyer miles. The Frequent Flyer app, with its explicit value exchange for consumers, has the potential to show how effective mobile ads can be in driving in-store purchases. To make the app work, Placed bought…

    Street Fight- 20 readers -
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