Data & Analytics

  • Getting the Most out of GA Part 3: Reporting Structure

    … powerpoint. Sharing data outside of the marketing and analytical departments leads to opportunities working in a more integrated fashion. As long as you understand how to use the analytical information to your advantage, success will be waiting around the corner. It’s easier to overcome and avoid analytics roadblocks by collecting data, developing…

    ZOG Digital Blog- 15 readers -
  • Getting the Most out of GA Part 2: Implementation Strategy

    … and the implementation of it are crucial to all marketers. Getting to know your data early on will save you time and give you new ideas. Plus, it will inform the tactics of your digital strategy. Having an implementation strategy in place, allows you to evaluate and evolve for new digital marketing innovations. In our next and final post of our Google Analytics…

    ZOG Digital Blog- 20 readers -
  • Getting the Most out of GA Part 1: Data Inventory

    … Data’s used to inform future plans, measure campaign and marketing performance, and shape strategies. For digital marketers, there are few tools as important as Google Analytics. Unfortunately, the sheer amount of data means that sometimes its usefulness gets lost. This topic’s pretty complex, so we’re breaking it up into a three-part series…

    ZOG Digital Blog- 14 readers -
  • Introducing ZOG Digital’s Proprietary Search Revenue Forecasting Tool

    … In September 2015, ZOG Digital is introducing proprietary technology that forecasts web traffic and revenue from organic keywords used in search. These projections enable brands to confidently develop effective SEO and content marketing strategies. By using Google Keyword Planner’s search volume data, bid value projections, client and competitor…

    ZOG Digital Blogin Paid Search- 14 readers -
  • Use Of Responsive Design In Retail Doubles

    … Smartphones are convenient, social, and the fact that two out of three Americans own one puts an emphasis on brands to be mobile-friendly in 2015. Just as there was a transition from “on your desk” to “in your email,” the “I just texted you” culture shift is upon us. Innovative developers are finding solutions to integrate mobile devices…

    ZOG Digital Blog- 23 readers -
  • The CMO’s Guide to 2015 Mobile Trends and ROI

    … At the midpoint of 2015, ROI on mobile advertising investments are at an all-time high. According to Google, more searches take place on mobile devices than on computers in 10 countries, including the US and Japan. Consumer behavior changes every day. For many, smartphones are the first and last thing people engage with every day. Mobile devices…

    ZOG Digital Blogin Paid Search Mobile- 20 readers -
  • Is Your Marketing Budget Generating The Best ROI?

    … traffic Set user expectation with CTA (book appointment, buy online, etc.) Results: 75% CTRV Average 6:3:1 ROI The post Is Your Marketing Budget Generating The Best ROI? appeared first on ZOG Digital Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blog- 12 readers -
  • 3 AdWords Reports That Every Search Marketer Needs To Stay Competitive

    … Search Engine Land: 3 AdWords Reports That Every Search Marketer Needs To Stay Competitive The underutilized AdWords reports you should leverage to improve paid and organic search authority and ROI The post 3 AdWords Reports That Every Search Marketer Needs To Stay Competitive appeared first on ZOG Digital Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blogin Paid Search SEO- 1 readers -
  • How-To For Retailers: Maximizing Facebook Engagement With Images

    Heather Smith examines how to increase paid and organic engagement on Facebook by utilizing creative images. This article as originally published by Retail Touch Points ———- Retailers investing in social media marketing are finding success in terms of brand awareness, engagement and sales. As many as 93% of marketers are using social media platforms like Facebook, Twitter, ...

    ZOG Digital Blog- 8 readers -
  • SMX 2014 Recap – Measuring Up With Facebook

    … for Business and manages ZOG Digital’s paid advertising and social media marketing department. Below is a summary of his presentation and key takeaways to help your brand develop more measurable and effective campaigns. Measuring up with Facebook There are four steps to developing successful Facebook paid campaigns. When used together, marketers can…

    ZOG Digital Blogin Social Paid Search Twitter- 12 readers -
  • C-Level SEO – Metrics that Matter – Part 3

    …Metrics that influence brand engagement, brand perception, revenue and customer retention Editor’s Note: This is part three of a three part series on digital marketing metrics. Part one can be found here, and part two can be found here. CUSTOMER RETENTION Digital marketing can help any ecommerce site do more than just acquire leads and build…

    ZOG Digital Blogin Social SEO Twitter- 11 readers -
  • 4 Facebook Advertising Myths Restaurants Need to Ignore

    Facebook’s powerful advertising and targeting platform, which we detailed in our post last week, has grown so quickly that a series of rumors and myths have been perpetuated that are holding back restaurant marketers. Most Facebook myths center on misunderstandings about the demographic makeup of the site’s users, factors related to ad engagement, and the ability to measure campaigns.

    ZOG Digital Blog- 11 readers -
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