Data & Analytics

  • Getting the Most out of GA Part 3: Reporting Structure

    … powerpoint. Sharing data outside of the marketing and analytical departments leads to opportunities working in a more integrated fashion. As long as you understand how to use the analytical information to your advantage, success will be waiting around the corner. It’s easier to overcome and avoid analytics roadblocks by collecting data, developing…

    ZOG Digital Blog- 16 readers -
  • Getting the Most out of GA Part 2: Implementation Strategy

    … and the implementation of it are crucial to all marketers. Getting to know your data early on will save you time and give you new ideas. Plus, it will inform the tactics of your digital strategy. Having an implementation strategy in place, allows you to evaluate and evolve for new digital marketing innovations. In our next and final post of our Google Analytics…

    ZOG Digital Blog- 22 readers -
  • Getting the Most out of GA Part 1: Data Inventory

    … Data’s used to inform future plans, measure campaign and marketing performance, and shape strategies. For digital marketers, there are few tools as important as Google Analytics. Unfortunately, the sheer amount of data means that sometimes its usefulness gets lost. This topic’s pretty complex, so we’re breaking it up into a three-part series…

    ZOG Digital Blog- 17 readers -
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