Data & Analytics

  • ZOG Digital’s Keyword Revenue Forecasting Tool Certified by Leading Research Firm

    … creation, paid advertising, web development and design. ZOG Digital creates, optimizes and amplifies content that enables brands to more effectively find and connect with customers. The company’s Keyword Revenue Forecasting Tool was recently certified by Forrester Research to provide accurate search and content marketing performance insights through…

    ZOG Digital Blog- 21 readers -
  • Introducing ZOG Digital’s Proprietary Search Revenue Forecasting Tool

    … information, keyword rankings, and subsequent performance, keyword ROI can be accurately predicted for search campaigns. In addition, this keyword-forecasting tool will provide projections of traffic share for the next 12 months alongside competitor projections. The software takes information such as current keyword rankings, expected keyword…

    ZOG Digital Blogin Paid Search- 12 readers -
  • Use Of Responsive Design In Retail Doubles

    … Smartphones are convenient, social, and the fact that two out of three Americans own one puts an emphasis on brands to be mobile-friendly in 2015. Just as there was a transition from “on your desk” to “in your email,” the “I just texted you” culture shift is upon us. Innovative developers are finding solutions to integrate mobile devices…

    ZOG Digital Blog- 20 readers -
  • The CMO’s Guide to 2015 Mobile Trends and ROI

    …, and lately many major platforms are incorporating new ways to consume media and keep mobile users engaged. That includes different news feed tweaks, a focus on in-app purchases, and shifts in content trends and mediums for both organic and paid. By the end of 2014, mobile video accounted for 55 percent of data usage according to Cisco’s 2015 Mobile…

    ZOG Digital Blogin Paid Search Mobile- 18 readers -
  • Is Your Marketing Budget Generating The Best ROI?

    … Amplify content with highly targeted paid media Continuously test and improve campaigns through data Nurture relationships with content and social media management Client Results Panasonic – Paid Media (Search) 234% decrease in Cost Per Lead (CPL) 66% increase in conversion rate uSell – SEO KW Targeting Earned #1 Ranking…

    ZOG Digital Blog- 9 readers -
  • 3 AdWords Reports That Every Search Marketer Needs To Stay Competitive

    … Search Engine Land: 3 AdWords Reports That Every Search Marketer Needs To Stay Competitive The underutilized AdWords reports you should leverage to improve paid and organic search authority and ROI The post 3 AdWords Reports That Every Search Marketer Needs To Stay Competitive appeared first on ZOG Digital Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blogin Paid Search SEO- 1 readers -
  • SMX 2014 Recap – Measuring Up With Facebook

    … analytics. Once your ads are generating data, utilize real-time measurement to optimize and test campaigns. Utilized as a complete tool set, you can increase the effectiveness of your Facebook advertising and drive sales. For more information, please contact ZOG Digital. The post SMX 2014 Recap – Measuring Up With Facebook appeared first on ZOG Digital Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blogin Social Paid Search Twitter- 7 readers -
  • C-Level SEO – Metrics that Matter – Part 3

    …Metrics that influence brand engagement, brand perception, revenue and customer retention Editor’s Note: This is part three of a three part series on digital marketing metrics. Part one can be found here, and part two can be found here. CUSTOMER RETENTION Digital marketing can help any ecommerce site do more than just acquire leads and build…

    ZOG Digital Blogin Social SEO Twitter- 7 readers -
  • 4 Facebook Advertising Myths Restaurants Need to Ignore

    … Facebook’s powerful advertising and targeting platform, which we detailed in our post last week, has grown so quickly that a series of rumors and myths have been perpetuated that are holding back restaurant marketers. Most Facebook myths center on misunderstandings about the demographic makeup of the site’s users, factors related to ad engagement…

    ZOG Digital Blogin Social Facebook Twitter- 10 readers -
  • C-Level SEO – Metrics that Matter – Part 2

    … sentiment among users. Analytics that measure brand perception: sentiment and bounce race Sentiment Sentiment analysis is the process of determining and measuring the feelings, emotions and perceptions users have of a brand. When paired with other measurement tools, sentiment analysis can help marketers think strategically, appeal to motivations…

    ZOG Digital Blogin Social SEO Twitter- 12 readers -
  • C-Level SEO – Metrics that Matter – Part 1

    … that is optimized based on data, businesses can increase leads, build positive sentiment among target audiences, and drive sales. According to Forrester Research, Inc., interactive marketing budgets are expected to double over the next five years. More resources will be dedicated to mobile marketing, digital advertising and other channels in an effort…

    ZOG Digital Blogin Social SEO Mobile Facebook Twitter- 12 readers -
Get the top posts daily into your mailbox!
More from around the web