Data & Analytics

    • Getting the Most out of GA Part 2: Implementation Strategy

      Sharp marketers understand that using data is key to making smart decisions when developing and implementing a digital strategy. In the first post of our three-part series, we discussed the importance of taking inventory of your data. To move forward, it is important to understand your numbers before you develop and implement a strategy.

      ZOG Digital Blog- 15 readers -
    • Getting the Most out of GA Part 1: Data Inventory

      Data’s used to inform future plans, measure campaign and marketing performance, and shape strategies. For digital marketers, there are few tools as important as Google Analytics. Unfortunately, the sheer amount of data means that sometimes its usefulness gets lost. This topic’s pretty complex, so we’re breaking it up into a three-part series. Our first installment: taking inventory.

      ZOG Digital Blog- 13 readers -
  • Introducing ZOG Digital’s Proprietary Search Revenue Forecasting Tool

    … In September 2015, ZOG Digital is introducing proprietary technology that forecasts web traffic and revenue from organic keywords used in search. These projections enable brands to confidently develop effective SEO and content marketing strategies. By using Google Keyword Planner’s search volume data, bid value projections, client and competitor…

    ZOG Digital Blogin Paid Search- 14 readers -
  • Use Of Responsive Design In Retail Doubles

    … into daily human functions: from navigation to gaming to even dating. Shopping is no exception. Recent studies by Pure Oxygen Labs show that 20 percent of the Internet’s top 500 mobile retail sites now use responsive design, up from 9 percent in 2014. Retailers are putting a bigger focus on smarter investments in mobile functionality to reach shoppers…

    ZOG Digital Blog- 22 readers -
  • The CMO’s Guide to 2015 Mobile Trends and ROI

    …, and lately many major platforms are incorporating new ways to consume media and keep mobile users engaged. That includes different news feed tweaks, a focus on in-app purchases, and shifts in content trends and mediums for both organic and paid. By the end of 2014, mobile video accounted for 55 percent of data usage according to Cisco’s 2015 Mobile…

    ZOG Digital Blogin Paid Search Mobile- 20 readers -
  • Is Your Marketing Budget Generating The Best ROI?

    … Amplify content with highly targeted paid media Continuously test and improve campaigns through data Nurture relationships with content and social media management Client Results Panasonic – Paid Media (Search) 234% decrease in Cost Per Lead (CPL) 66% increase in conversion rate uSell – SEO KW Targeting Earned #1 Ranking…

    ZOG Digital Blog- 11 readers -
  • 3 AdWords Reports That Every Search Marketer Needs To Stay Competitive

    … Search Engine Land: 3 AdWords Reports That Every Search Marketer Needs To Stay Competitive The underutilized AdWords reports you should leverage to improve paid and organic search authority and ROI The post 3 AdWords Reports That Every Search Marketer Needs To Stay Competitive appeared first on ZOG Digital Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blogin Paid Search SEO- 1 readers -
  • SMX 2014 Recap – Measuring Up With Facebook

    … analytics. Once your ads are generating data, utilize real-time measurement to optimize and test campaigns. Utilized as a complete tool set, you can increase the effectiveness of your Facebook advertising and drive sales. For more information, please contact ZOG Digital. The post SMX 2014 Recap – Measuring Up With Facebook appeared first on ZOG Digital Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blogin Social Paid Search Twitter- 10 readers -
  • C-Level SEO – Metrics that Matter – Part 3

    … and optimizing landing pages, for example, are essential components and the following metrics can indicate correctly implemented strategies. Analytics that measure customer retention: retargeting metrics, and A/B experiments and in-page analytics Retargeting metrics Retargeting helps convert customers that have already visited a website and serves…

    ZOG Digital Blogin Social SEO Twitter- 10 readers -
  • 4 Facebook Advertising Myths Restaurants Need to Ignore

    … Facebook’s powerful advertising and targeting platform, which we detailed in our post last week, has grown so quickly that a series of rumors and myths have been perpetuated that are holding back restaurant marketers. Most Facebook myths center on misunderstandings about the demographic makeup of the site’s users, factors related to ad engagement…

    ZOG Digital Blogin Social Facebook Twitter- 10 readers -
  • C-Level SEO – Metrics that Matter – Part 2

    … sentiment among users. Analytics that measure brand perception: sentiment and bounce race Sentiment Sentiment analysis is the process of determining and measuring the feelings, emotions and perceptions users have of a brand. When paired with other measurement tools, sentiment analysis can help marketers think strategically, appeal to motivations…

    ZOG Digital Blogin Social SEO Twitter- 14 readers -
  • C-Level SEO – Metrics that Matter – Part 1

    …Metrics that influence brand engagement, brand perception, revenue and customer retention Editor’s Note: This is part one of a three part series on digital marketing metrics. Investment in marketing is increasingly important as more brands compete for attention in the digital space. With a comprehensive, strategic digital strategy…

    ZOG Digital Blogin Social SEO Mobile Facebook Twitter- 17 readers -
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