Data & Analytics

  • Getting the Most out of GA Part 3: Reporting Structure

    … powerpoint. Sharing data outside of the marketing and analytical departments leads to opportunities working in a more integrated fashion. As long as you understand how to use the analytical information to your advantage, success will be waiting around the corner. It’s easier to overcome and avoid analytics roadblocks by collecting data, developing…

    ZOG Digital Blog- 16 readers -
  • Getting the Most out of GA Part 2: Implementation Strategy

    … and the implementation of it are crucial to all marketers. Getting to know your data early on will save you time and give you new ideas. Plus, it will inform the tactics of your digital strategy. Having an implementation strategy in place, allows you to evaluate and evolve for new digital marketing innovations. In our next and final post of our Google Analytics…

    ZOG Digital Blog- 22 readers -
  • Getting the Most out of GA Part 1: Data Inventory

    … Data’s used to inform future plans, measure campaign and marketing performance, and shape strategies. For digital marketers, there are few tools as important as Google Analytics. Unfortunately, the sheer amount of data means that sometimes its usefulness gets lost. This topic’s pretty complex, so we’re breaking it up into a three-part series…

    ZOG Digital Blog- 17 readers -
  • Introducing ZOG Digital’s Proprietary Search Revenue Forecasting Tool

    … In September 2015, ZOG Digital is introducing proprietary technology that forecasts web traffic and revenue from organic keywords used in search. These projections enable brands to confidently develop effective SEO and content marketing strategies. By using Google Keyword Planner’s search volume data, bid value projections, client and competitor…

    ZOG Digital Blogin Paid Search- 14 readers -
  • Use Of Responsive Design In Retail Doubles

    … Smartphones are convenient, social, and the fact that two out of three Americans own one puts an emphasis on brands to be mobile-friendly in 2015. Just as there was a transition from “on your desk” to “in your email,” the “I just texted you” culture shift is upon us. Innovative developers are finding solutions to integrate mobile devices…

    ZOG Digital Blog- 23 readers -
  • The CMO’s Guide to 2015 Mobile Trends and ROI

    … Drives Trends According to Nielson, there has been a 63 percent rise in monthly time engaged with apps per person to 37 hours and 28 minutes. That’s nothing to scoff at, especially when there are 3.65 billion unique global mobile phone users — 200 million in the US. The apps where brands get the most recognition are social media. According to Pew…

    ZOG Digital Blogin Paid Search Mobile- 20 readers -
  • Is Your Marketing Budget Generating The Best ROI?

    … with their marketing dollars until the proper strategy is applied. With the addition of each new client, our team leverages data and continuous testing to find the right mix of content and targeting needed to squeeze every last drop of ROI from a budget. Don’t believe us? We’ll let the results speak for themselves. Our Approach Discover industry…

    ZOG Digital Blog- 12 readers -
  • 3 AdWords Reports That Every Search Marketer Needs To Stay Competitive

    … Search Engine Land: 3 AdWords Reports That Every Search Marketer Needs To Stay Competitive The underutilized AdWords reports you should leverage to improve paid and organic search authority and ROI The post 3 AdWords Reports That Every Search Marketer Needs To Stay Competitive appeared first on ZOG Digital Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blogin Paid Search SEO- 1 readers -
  • SMX 2014 Recap – Measuring Up With Facebook

    … for Business and manages ZOG Digital’s paid advertising and social media marketing department. Below is a summary of his presentation and key takeaways to help your brand develop more measurable and effective campaigns. Measuring up with Facebook There are four steps to developing successful Facebook paid campaigns. When used together, marketers can…

    ZOG Digital Blogin Social Paid Search Twitter- 13 readers -
  • C-Level SEO – Metrics that Matter – Part 3

    … and optimizing landing pages, for example, are essential components and the following metrics can indicate correctly implemented strategies. Analytics that measure customer retention: retargeting metrics, and A/B experiments and in-page analytics Retargeting metrics Retargeting helps convert customers that have already visited a website and serves…

    ZOG Digital Blogin Social SEO Twitter- 12 readers -
  • 4 Facebook Advertising Myths Restaurants Need to Ignore

    Facebook’s powerful advertising and targeting platform, which we detailed in our post last week, has grown so quickly that a series of rumors and myths have been perpetuated that are holding back restaurant marketers. Most Facebook myths center on misunderstandings about the demographic makeup of the site’s users, factors related to ad engagement, and the ability to measure campaigns.

    ZOG Digital Blog- 12 readers -
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