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Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two.
… based on this information. That helps buyers avoid a scenario in which they target consumers who may have researched a product they can’t afford or have no real intent to purchase. The result is better segment performance. Digital marketers and agencies that engage in programmatic advertising must choose the right data provider to optimize their cost…