Data Visualization

  • Email Spotlight: DSW’s Hyper-Personalized Rewards Campaign

    … by providing a detailed snapshot of all of their customers interactions with the brand over the past two years. They included savings, points earned, number of purchases, orders with free shipping and the total years they’ve been a member. The email is not only incredibly detailed, it uses data visualization and personalization to bring these numbers…

    Movable Ink Blogin EMail- 16 readers -
  • Interview: Rudy Nadilo on Research and Data Visualization

    … to data visualization that enables real-time business decisions. About Dapresy’s Data Visualization and Business Intelligence Platform Dapresy‘s platform enables companies to transform their data into market and customer intelligence to quickly take action. Users can easily create and deploy visually compelling KPI dashboards for visual business…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • 10 Ways to Use Charts to Tell Better Stories

    …, you don’t want your data to be skewed. Don’t sacrifice accuracy for aesthetics. A great resource for chart making best practices is The Wall Street Journal Guide to Information Graphics: The Dos and Don’ts of Presenting Data, Facts, and Figures by Dona M. Wong. Also, if you’re new to data visualization and you’re not sure where to begin, try using…

    The Content Strategistin SEO- 20 readers -
  • 17 inspirational examples of data visualization

    … We can all collect masses of data, but it only becomes genuinely useful when we use it to make a clear point. This is where data visualization comes in. Showing data in context and using creativity to make that same data tell a story can truly bring the numbers to life. There are a whole bunch of data visualization tools out there to help…

    Graham Charlton/ Search Engine Watch- 14 readers -
  • How brands are using data visualisation in social campaigns

    … In this post, I’ll look at how brands are making the most of data visualization and data-informed product design to bring out data’s creative side. Prompted by the agenda of a conference I recently attended, I asked myself a random question: is big data actually still a thing? My conclusion was that it is, and is likely to remain so in the near…

    Search Engine Watch- 23 readers -
  • Six essential steps to present data persuasively

    … and Industrial Delusions In a previous column, I shared that data visualization is your secret weapon for storytelling and persuasion. I wanted to follow that up with actionable tips for how you can be more successful with your own efforts sharing data with your team. I’ve been in countless meetings over my career where clients or colleagues presented…

    Search Engine Watch- 9 readers -
  • 6 Types of Visual Content for Marketing Campaigns

    … photos are alright, but only as long as you make sure that they’re of high quality and don’t scream the fact that they’re stock photos. Before publishing content with images which aren’t yours, take extra care to ensure that you’re using them legally. 4. Data Visualizations & Infographics Users love content with lots of strong data from reliable…

    Relevancein Social Content- 18 readers -
  • Great Storytelling With Data: Visualize Simply And Focus Obsessively

    … the conversation away from the data to what should be done. Here are the ten lessons, in case you want to jump ahead (but why!): 1. Don't suck twice, stop creating handouts. 2. Take everything away except the absolute essential. 3. Avoid complex visualizations – they get in the way! 4. Make performance comparisons easier! 5. Convert words…

    Avinash Kaushik/ Occam's Razor- 35 readers -
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