Data Visualization

  • Interview: Rudy Nadilo on Research and Data Visualization

    … Rudy Nadilo is the innovative President of Dapresy North America. Dapresy is a Swedish marketing research technology provider that has made radical improvements in the way market researchers report on data via online dashboards. During his career, Rudy has been a leading force in advancing the marketing research industry by revolutionizing…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • 10 Ways to Use Charts to Tell Better Stories

    … When you think of storytelling, a chart probably isn’t the first tool that comes to mind. But how do you present data in a clear and interesting way? When I see a dense paragraph that lists multiple numbers and percentages, my eyes glaze over. When presented with a nicely made chart, however, I’m immediately engaged. The tenets for creating…

    The Content Strategistin SEO- 15 readers -
  • 17 inspirational examples of data visualization

    … We can all collect masses of data, but it only becomes genuinely useful when we use it to make a clear point. This is where data visualization comes in. Showing data in context and using creativity to make that same data tell a story can truly bring the numbers to life. There are a whole bunch of data visualization tools out there to help…

    Graham Charlton/ Search Engine Watch- 12 readers -
  • How brands are using data visualisation in social campaigns

    … in. The visualization of data is often overlooked, especially here in Asia. If you’re guilty of doing so, here are two consumer-facing campaign examples that should put the presentation of data back on your radar. Netflix: #Cokenomics In order to promote the TV show Narcos, which tells the story of Pablo Escobar, Netflix created infographics that brought the economy…

    Search Engine Watch- 21 readers -
  • Six essential steps to present data persuasively

    … and Industrial Delusions In a previous column, I shared that data visualization is your secret weapon for storytelling and persuasion. I wanted to follow that up with actionable tips for how you can be more successful with your own efforts sharing data with your team. I’ve been in countless meetings over my career where clients or colleagues presented…

    Search Engine Watch- 8 readers -
  • 6 Types of Visual Content for Marketing Campaigns

    … photos are alright, but only as long as you make sure that they’re of high quality and don’t scream the fact that they’re stock photos. Before publishing content with images which aren’t yours, take extra care to ensure that you’re using them legally. 4. Data Visualizations & Infographics Users love content with lots of strong data from reliable…

    Relevancein Social Content- 12 readers -
  • Great Storytelling With Data: Visualize Simply And Focus Obsessively

    … the conversation away from the data to what should be done. Here are the ten lessons, in case you want to jump ahead (but why!): 1. Don't suck twice, stop creating handouts. 2. Take everything away except the absolute essential. 3. Avoid complex visualizations – they get in the way! 4. Make performance comparisons easier! 5. Convert words…

    Avinash Kaushik/ Occam's Razor- 19 readers -
  • 14 Data Visualization Tools to Tell Better Stories with Numbers

    …. jqPlot produces beautiful line, bar and pie charts. qPlot is an open source project by Chris Leonello. Zing Chart is a JavaScript charting library and feature-rich API set that lets you build interactive Flash or HTML5 charts. It offer over 100 chart types to fit your data. MAPPING Color Brewer was originally designed with federal funding…

    {grow}- 20 readers -
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