Data Visualization

    • Data Visualization in Tableau: A Few Things You Might Not Know

      When I first got my hands on Tableau, I thought it would be super easy to create pretty and informative data visualizations. As it turns out, there are a lot of little details that go into it (just take a look at some of the Tableau Zen Masters’ work). By collaborating with other Analytics team members and making lots of Google searches, I’ve learned a few tips and tricks in ...

      SEER Interactive- 9 readers -
  • Interactive Data Visualization Tutorial with D3.js

    … What are some unconventional ways of creating data visualizations? When Sayf (our director of Analytics) asked this question recently – I found myself instantly thinking of D3.js. D3 is a JavaScript library for manipulating documents based on data. D3 solves a prime problem for many developers and analysts: efficient manipulation of documents…

    SEER Interactive- 13 readers -
  • A Beginner’s Guide and Tutorial for Google Data Studio

    … Google Data Studio is definitely a Seer Interactive favorite in terms of free data visualization tools. Ask someone on our team how they got their report visuals to look that good, and you’ll likely hear all about Data Studio. The premium version, Google Data Studio 360, is exclusive to Google Analytics 360 Suite customers and provides…

    SEER Interactivein Google- 12 readers -
  • How to Find the Stories in Your Data for Compelling Reporting

    … us optimize performance, personalize content, and prove our value to the business. But data in a vacuum isn’t informative or useful. It’s not about the facts and figures themselves; it’s about how we shape that data into compelling stories. As an Analytics Advocate at Google, Adam Singer has years of experience finding and revealing the meaningful…

    TopRank®in Google How To's- 11 readers -
  • Create High-Impact Data Visualizations: Nine Effective Strategies

    …. :) In this post I want to inspire you to think differently. I’ve curated sixteen extremely diverse visualization examples to do that. By design none of them from the world of digital analytics, though I’ll stay connected to that world from a how could you use this idea perspective. My primary goal is to expand your horizon so that we can peek over…

    Avinash Kaushik/ Occam's Razor- 17 readers -
  • Email Spotlight: DSW’s Hyper-Personalized Rewards Campaign

    … by providing a detailed snapshot of all of their customers interactions with the brand over the past two years. They included savings, points earned, number of purchases, orders with free shipping and the total years they’ve been a member. The email is not only incredibly detailed, it uses data visualization and personalization to bring these numbers…

    Movable Ink Blogin EMail- 20 readers -
  • Interview: Rudy Nadilo on Research and Data Visualization

    … Rudy Nadilo is the innovative President of Dapresy North America. Dapresy is a Swedish marketing research technology provider that has made radical improvements in the way market researchers report on data via online dashboards. During his career, Rudy has been a leading force in advancing the marketing research industry by revolutionizing…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • 10 Ways to Use Charts to Tell Better Stories

    … When you think of storytelling, a chart probably isn’t the first tool that comes to mind. But how do you present data in a clear and interesting way? When I see a dense paragraph that lists multiple numbers and percentages, my eyes glaze over. When presented with a nicely made chart, however, I’m immediately engaged. The tenets for creating…

    The Content Strategistin SEO- 27 readers -
  • 17 inspirational examples of data visualization

    … We can all collect masses of data, but it only becomes genuinely useful when we use it to make a clear point. This is where data visualization comes in. Showing data in context and using creativity to make that same data tell a story can truly bring the numbers to life. There are a whole bunch of data visualization tools out there to help…

    Graham Charlton/ Search Engine Watch- 14 readers -
  • How brands are using data visualisation in social campaigns

    … In this post, I’ll look at how brands are making the most of data visualization and data-informed product design to bring out data’s creative side. Prompted by the agenda of a conference I recently attended, I asked myself a random question: is big data actually still a thing? My conclusion was that it is, and is likely to remain so in the near…

    Search Engine Watch- 28 readers -
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