• Lifting the lid of the search box: Excel tips for search marketers

    … and author John Battelle once qualified search engines as the database of intents. With over than 28m unique users in the UK alone, Bing offers you a statistically relevant sample of these intentions. So why not use the Bing Ads Intelligence to run your own piece of research? It provides you access to actual logs, so you can use them as proxy…

    State of Digital- 6 readers -
  • You Must Keep Your Existing Customers Happy

    … as such. Here is a better break down of what I mean. First, identify the best customers that you have. Get details about their habits, profiles, and preferences before characterizing them. Create a customer database that can be accessed and edited whenever by the staff including the sales, marketing, customer service and billing. Then, monitor this data…

    Dominique Lambright/ Optynin EMail- 9 readers -
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