Database

  • Lifting the lid of the search box: Excel tips for search marketers

    … The motivational quote encourages us to “think outside the box”… But for once, I want you to think behind the box. Have you ever thought about the cogs, bots, artificial intelligence and other algorithms that are getting in motion every time someone hits the “search” button? The computing forces in motion are staggering and the amount of data…

    State of Digital- 10 readers -
  • You Must Keep Your Existing Customers Happy

    … as such. Here is a better break down of what I mean. First, identify the best customers that you have. Get details about their habits, profiles, and preferences before characterizing them. Create a customer database that can be accessed and edited whenever by the staff including the sales, marketing, customer service and billing. Then, monitor this data…

    Dominique Lambright/ Optynin EMail- 13 readers -
Get the top posts daily into your mailbox!