Database Marketing

Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.The distinction between direct and database marketing stems primarily from the attention paid to the analysis of data. Database marketing emphasizes the use of statistical techniques to develop models of customer behavior, which are then used to select customers for communications.
Posts about Database Marketing
  • Why Moving From Data-Driven Marketing to Insight-Driven Marketing Makes Sense

    … marketer is not a new concept. It has been around for a few decades. Industries such as finance and insurance are just some of the early adopters that have been dealing with large sets of data, consumer behavior, and product consumption for more than a few decades. Companies like Harte Hanks cut its teeth on building data cards, database marketing…

    MarketingProfs- 19 readers -
  • How Business Leaders Can Overcome Burnout

    … While walking out of the Southwest terminal at Dallas Love Field Airport the other morning, I saw a magazine cover that caught my eye. It read “How To Deal With Burnout.” I immediately wanted to read it. I’ve gone through phases in my career where I’ve been burned out; where I’ve felt anxious and depressed and lacked the motivation to do…

    Chuck Sharp/ Marketing Landin How To's- 22 readers -