Database Marketing

Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.The distinction between direct and database marketing stems primarily from the attention paid to the analysis of data. Database marketing emphasizes the use of statistical techniques to develop models of customer behavior, which are then used to select customers for communications.
Posts about Database Marketing
  • Why Moving From Data-Driven Marketing to Insight-Driven Marketing Makes Sense

    … services, and predictive analytics for a while. Catalog to e-commerce is another industry example. The concept behind database marketing—using consumer data to provide the most ideal 1:1 end-user experience—still remains the cornerstone of even the most basic marketing automation tools today. This is not rocket science. We have been hearing about…

    MarketingProfs- 17 readers -
  • How Business Leaders Can Overcome Burnout

    … throwing myself into new business pitches that were once so important to me. In her article titled “How to Beat Burnout At Work” from, Sandra Haurant warns that burnout can take years to notice. It’s a gradual thing that happens over time. It slowly chips away at your ability and desire to add value to your firm. In 2010, I started…

    Chuck Sharp/ Marketing Landin How To's- 16 readers -
  • How a Single Source of Data Truth Can Improve Business Decisions

    …] Analytics: How metrics can help your inner marketing detective [More from the blogs] Marketing Research Chart: Top data analysis challenges for landing page optimization [MarketingSherpa Chart of the Week] Marketing Analytics: 4 tips for productive conversations with your data analyst [More from the blogs] Marketing Analytics: 20% of marketers lack data [More from the blogs] Research And Measurement …

    David Kirkpatrick/ MarketingSherpa Blogin How To's- 4 readers -