Database Marketing

Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.The distinction between direct and database marketing stems primarily from the attention paid to the analysis of data. Database marketing emphasizes the use of statistical techniques to develop models of customer behavior, which are then used to select customers for communications.
Posts about Database Marketing
  • Why Moving From Data-Driven Marketing to Insight-Driven Marketing Makes Sense

    … marketer is not a new concept. It has been around for a few decades. Industries such as finance and insurance are just some of the early adopters that have been dealing with large sets of data, consumer behavior, and product consumption for more than a few decades. Companies like Harte Hanks cut its teeth on building data cards, database marketing…

    MarketingProfs- 18 readers -
  • How Business Leaders Can Overcome Burnout

    … in a cubical farm as big as a football field. The big event of the week was spicy chicken strip Thursday. I worked as a database marketing analyst, a role in which I would analyze data and make recommendations that nobody would act on. I felt like the character Peter Gibbons in “Office Space.” I lasted 11 months at the job before getting too burned out…

    Chuck Sharp/ Marketing Landin How To's- 17 readers -