Datalogix

  • Marketers Know Even More About Offline Behavior Than You Think

    Last year, I wrote a series of essays outlining the growing impact of data on the local technology industry. An explosion of cloud-connected devices, I argued, was spawning a new dataset of offline behaviors — what we called local data — that could help local marketers, sellers and economies better compete with the ecommerce industry. The thesis is in the process of bearing itself out.

    Steven Jacobs/ Street Fight- 24 readers -
  • Facebook’s Advertising Week 2014 Schedule

    …, Oct. 1 10 a.m., Times Center (main stage): Sight, Sound and Mobile: Video Marketing in the Digital Era. Moderator: Everson. Panelists: Starcom MediaVest Group president of global digital, data and analytics Lisa Weinstein, Coca-Cola VP of global connections Ivan Pollard and NBC Entertainment senior VP Kjerstin Beatty. 11:10 a.m., Highline Stages…

    David Cohen/ AllFacebookin Facebook- 20 readers -
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