• Marketers Know Even More About Offline Behavior Than You Think

    … Last year, I wrote a series of essays outlining the growing impact of data on the local technology industry. An explosion of cloud-connected devices, I argued, was spawning a new dataset of offline behaviors — what we called local data — that could help local marketers, sellers and economies better compete with the ecommerce industry. The thesis…

    Steven Jacobs/ Street Fightin Google Facebook- 27 readers -
  • REPORT: Facebook Advertising, from Awareness All the Way Through to Sales

    … campaign: For awareness campaigns, we recommend targeting a broad range of audiences to determine which are most valuable for subsequent actions. Target existing customers with custom audiences: Target existing customers by matching email addresses and phone numbers from a CRM (customer-relationship management) database with Facebook user information…

    David Cohen/ AllFacebookin Social- 27 readers -
  • Facebook’s Advertising Week 2014 Schedule

    … of digital marketing Bryan Chupp, Datalogix chief marketing officer Steven Wolfe-Pereira and Ted McConnell Consulting principal Ted McConnell. 11 a.m., Times Center: Rethinking Marketing to Women. Panelists: Sandberg, Cosmopolitan editor-in-chief Joanna Coles, Getty Images co-founder and CEO Jonathan Klein and BBDO Worldwide president and CEO…

    David Cohen/ AllFacebookin Facebook- 23 readers -
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