Datalogix

  • Marketers Know Even More About Offline Behavior Than You Think

    … is that Facebook can now access offline purchase data through a partnership with Oracle-owned Datalogix, and does not need to just rely on users who click on an ad an immediately buy a product online. We are seeing innovation in local business data as well. Seattle-based Porch raised $65 million in January to expand its home services site, which has…

    Steven Jacobs/ Street Fightin Google Facebook- 25 readers -
  • Facebook’s Advertising Week 2014 Schedule

    … Couric in conversation with Facebook chief operating officer Sheryl Sandberg. 10:30 a.m., The Microsoft Stage: Programmatic Buying: The Wave of the Future or the Latest Shining Object? Moderator: Gayle Fuguitt, CEO and president, the Advertising Research Foundation. Panelists: Facebook head of measurement and insights Brad Smallwood, Pfizer director…

    David Cohen/ AllFacebookin Facebook- 20 readers -
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