Dataxu

  • What is a Demand-Side Platform (DSP)?

    … professionals and agencies, enabling display campaigns, mobile campaigns, video campaigns, and retargeting campaigns. StackAdapt – The world’s most powerful platform for branded content distribution. Amplify content at scale through targeted native ad placements. Tapad – Tapad is the true cross-device marketing partner. Whether the goal is to amplify your…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Facebook Exchange Shutting Down

    … into programmatic, but (Facebook) hated any idea of outside bidders having access and control (of Facebook ads). Facebook always wants to have everything owned and operated. Companies including Criteo, DataXu, MediaMath and AppNexus were FBX partners, and Criteo CEO Eric Eichmann said in a statement emailed to SocialTimes: FBX has been a very successful…

    David Cohen/ Inside Facebookin Facebook- 16 readers -
  • PerfectBanner: Testing, Optimization, and Automation for Banner Ads

    …, adzerk, Affiliator, appnexus, atlas by Facebook, bidtheatre, choozle, criteo, cxense, DataXu, Delta Projects, dime DSP, Double.net, Doubleclick by Google, egass, engage BDR, epom, EroAdvertising, exoClick, Flurry, HasOffers, Mads, MediaMath, mopub, myaffiliates, NetRefer, OpenX, Perfect Audience, Pointroll, Rakuten Marketing, ReachLocal, Revive, Sitescout, Sizmek, Smart Ad Server, SpecificMedia, theTradeDesk, Tradedoubler, TradeTracker, TrafficForce, Undertone, Voluum, Xaxis, and Zedo (with more coming). © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Display- 16 readers -
  • 6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

    … 07 Automated advertising solutions that simplify media buying seem like they would be right up the small business owner’s alley, however it’s still much more common for national marketers to utilize programmatic advertising than independent merchants. Programmatic digital display ad spending is expected to grow 49.5 percent this year…

    Stephanie Miles/ Street Fight- 13 readers -
  • VIDEOS: Data @Scale Boston

    Featuring: Ryan Mack, Facebook Boston Site Lead Description: @Scale is a series of technical conferences for engineers who build or maintain systems that are designed for scale.   Building applications and services that scale to millions or even billions of people presents a complex set of engineering challenges, many of them unprecedented. The @Scale community is ...

    David Cohen/ AllFacebookin Social Google Facebook Twitter YouTube- 9 readers -
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