Dataxu

  • Facebook Exchange Shutting Down

    …, and vice president of monetization product marketing Matthew Idema told Marty Swant of SocialTimes parent Adweek that the goal is to wrap up those migrations by Nov. 1. The Wall Street Journal was the first to report on the impending shutdown of FBX, saying that the company began alerting partners about the move earlier this week. Idema said…

    David Cohen/ Inside Facebookin Facebook- 12 readers -
  • 6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

    … with the big players,” explains Ratko Vidakovic, vice president of programmatic at Centro. “If used intelligently by combining efficient and effective tactics like hyperlocal mobile targeting, retargeting, and contextual targeting, great results can be achieved with a very modest investment.” Here are six strategies that small and medium-sized businesses…

    Stephanie Miles/ Street Fight- 12 readers -
  • VIDEOS: Data @Scale Boston

    Featuring: Ryan Mack, Facebook Boston Site Lead Description: @Scale is a series of technical conferences for engineers who build or maintain systems that are designed for scale.   Building applications and services that scale to millions or even billions of people presents a complex set of engineering challenges, many of them unprecedented. The @Scale community is ...

    David Cohen/ AllFacebookin Social Google Facebook Twitter YouTube- 7 readers -
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