Dataxu

    • What is a Demand-Side Platform (DSP)?

      While there are quite a few ad networks where advertisers can buy campaigns and manage their campaigns, demand-side platforms (DSPs) – sometimes referred to as buy-side platforms – are much more sophisticated and provide a much wider array of tools to target, place real-time bids, track, retarget, and further optimize their ad placements.

      Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Facebook Exchange Shutting Down

    … into programmatic, but (Facebook) hated any idea of outside bidders having access and control (of Facebook ads). Facebook always wants to have everything owned and operated. Companies including Criteo, DataXu, MediaMath and AppNexus were FBX partners, and Criteo CEO Eric Eichmann said in a statement emailed to SocialTimes: FBX has been a very successful…

    David Cohen/ Inside Facebookin Facebook- 13 readers -
  • PerfectBanner: Testing, Optimization, and Automation for Banner Ads

    …, adzerk, Affiliator, appnexus, atlas by Facebook, bidtheatre, choozle, criteo, cxense, DataXu, Delta Projects, dime DSP, Double.net, Doubleclick by Google, egass, engage BDR, epom, EroAdvertising, exoClick, Flurry, HasOffers, Mads, MediaMath, mopub, myaffiliates, NetRefer, OpenX, Perfect Audience, Pointroll, Rakuten Marketing, ReachLocal, Revive, Sitescout, Sizmek, Smart Ad Server, SpecificMedia, theTradeDesk, Tradedoubler, TradeTracker, TrafficForce, Undertone, Voluum, Xaxis, and Zedo (with more coming). © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Display- 15 readers -
  • 6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

    … the current state of the industry, I find it hard to recommend self-service tech platforms for SMBs. Would you go to a self-service dentistry clinic? I didn’t think so.” (Yariv Drori, MultiView) 5. Reach customers in close proximity to competitors. “Across media in ad exchanges, about half of mobile inventory is location-aware. GPS information…

    Stephanie Miles/ Street Fight- 12 readers -
  • VIDEOS: Data @Scale Boston

    Featuring: Ryan Mack, Facebook Boston Site Lead Description: @Scale is a series of technical conferences for engineers who build or maintain systems that are designed for scale.   Building applications and services that scale to millions or even billions of people presents a complex set of engineering challenges, many of them unprecedented. The @Scale community is ...

    David Cohen/ AllFacebookin Social Google Facebook Twitter YouTube- 9 readers -
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