Dataxu

  • What is a Demand-Side Platform (DSP)?

    … While there are quite a few ad networks where advertisers can buy campaigns and manage their campaigns, demand-side platforms (DSPs) – sometimes referred to as buy-side platforms – are much more sophisticated and provide a much wider array of tools to target, place real-time bids, track, retarget, and further optimize their ad placements. Demand…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • Facebook Exchange Shutting Down

    … Farewell, Facebook Exchange: The social network’s real-time ad-bidding platform is being phased out in favor of Facebook Audience Network and other products. Facebook Exchange, or FBX, launched in September 2012, but the social network has been steering clients and ad technology partners to other products, including Facebook Audience Network…

    David Cohen/ Inside Facebookin Facebook- 23 readers -
  • PerfectBanner: Testing, Optimization, and Automation for Banner Ads

    …, adzerk, Affiliator, appnexus, atlas by Facebook, bidtheatre, choozle, criteo, cxense, DataXu, Delta Projects, dime DSP, Double.net, Doubleclick by Google, egass, engage BDR, epom, EroAdvertising, exoClick, Flurry, HasOffers, Mads, MediaMath, mopub, myaffiliates, NetRefer, OpenX, Perfect Audience, Pointroll, Rakuten Marketing, ReachLocal, Revive, Sitescout, Sizmek, Smart Ad Server, SpecificMedia, theTradeDesk, Tradedoubler, TradeTracker, TrafficForce, Undertone, Voluum, Xaxis, and Zedo (with more coming). © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Display- 21 readers -
  • 6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

    … and mobile devices. Programmatic audience-based buying with full transparency gives insight into pricing, sites, and tactics, allowing the small business owner to know what works, why, and how much it costs.” (Paul Dean, DataXu) 2. Take advantage of contextual targeting. “The rise of programmatic has ushered in the era of audience-based…

    Stephanie Miles/ Street Fight- 16 readers -
  • VIDEOS: Data @Scale Boston

    Featuring: Ryan Mack, Facebook Boston Site Lead Description: @Scale is a series of technical conferences for engineers who build or maintain systems that are designed for scale.   Building applications and services that scale to millions or even billions of people presents a complex set of engineering challenges, many of them unprecedented. The @Scale community is ...

    David Cohen/ AllFacebookin Social Google Facebook Twitter YouTube- 11 readers -
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