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    • Snapchat: Still Growing Strong (Infographic)

      In its early days, Snapchat seemed to falter, with an unsuccessful attempt at original content creation and security problems. However, by 2015, the messaging application was dubbed the fastest-growing social network ever. Not only did growth remain steady throughout 2016, Snapchat seems to be generating substantial revenue.

      Inside Facebookin Social- 11 readers -
    • Full-Screen Ads Coming to Instagram Stories; Insights, Too

      Instagram announced that Instagram Stories has reached 150 million daily active users, and those users will soon start seeing full-screen ads. The Facebook-owned photo- and video-sharing network also revealed the rollout of Stories insights within its Business Tools. Instagram Stories launched last August and reached the 150 million DAU mark Wednesday after topping 100 million last October.

      David Cohen/ AllTwitterin Social- 12 readers -
  • The Top 6 Ways to Grow Your App

    … interface. Iterate fast or fail: Time to product market fit is the most important metric a mobile app can optimize for in its early days. As Andrew Chen, who runs supply growth at Uber, explains: “Startups are either growing or dying.” If you have a finite amount of venture-capital-funded cash in the bank and a monthly burn, and you aren’t making…

    AllFacebookin Affiliate Social Google Facebook- 20 readers -
  • Snap Inc.: One More Walled Garden, But Endless Opportunities for Brands

    … is, Snapchat transcended social in 2015 with the launch of Discover, when it began dabbling in content curation and ceased to be about merely chatting. Spectacles may be the company’s latest and greatest offering, but they ultimately represent a steppingstone along the company’s path to autonomy. Spectacles should get advertisers excited not necessarily…

    AllTwitter- 4 readers -
  • Trust in Social Media Security Is at an All-Time Low (Infographic)

    … In our ongoing coverage of security topics for Cybersecurity Awareness Month, it’s important to recognize that all parties play an important role in security infrastructure. Businesses need to provide adequate solutions and people need to utilize the solutions provided. Unfortunately, according to a recent infographic, user confidence…

    AllTwitterin Social- 12 readers -
  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … Retention is one of the biggest challenges facing mobile application developers today. In many cases, apps hemorrhage users within the first few days of downloading, and when new users are necessary to grow services, this clearly needs to change. A report from mobile marketing platform Leanplum looks at how a lack of focus on retention…

    Inside Facebookin Mobile- 10 readers -
  • Facebook vs. Instagram: Which Is a Better Fit for Your Marketing Efforts?

    … You may already be aware of the fact that Facebook owns Instagram. The fact that the world’s largest social media platform is Instagram’s parent company has caused some marketers to view them as a single entity. While it’s certainly true that you can target Instagram users from within Facebook’s campaign-building interface, that doesn’t…

    AllFacebookin Facebook- 13 readers -
  • Instagram Begins Recommending Stories on Explore Tab

    … Instagram has begun showing users recommended Instagram Stories at the top of the application’s Explore tab. An Instagram spokesperson confirmed the testing of this feature in an email to SocialTimes, adding that 100 million users are now visiting the Explore page on a daily basis, or about one-third of the photo- and video-sharing network’s…

    AllFacebookin Social- 12 readers -
  • Mobile App Users Are More Engaged Than Ever (Infographic)

    … Consumers have embraced the mobile-first mindset wholeheartedly. Marketers need to be responsive to these changes if they intend to keep up in a changing landscape. The second-quarter-2016 report from mobile advertising and marketing platform Opera Mediaworks provides insights into the scale of the growth of mobile engagement and how users…

    Inside Facebook- 13 readers -
  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … conversions from your Facebook ads to accurately measure cost per lead and prove (and improve) return on investment. Mistake No. 3: Failing to offer the right incentives Facebook advertising is different than search advertising. People seeing your ads in their Facebook News Feeds aren’t actually searching for your products or services. It’s…

    Inside Facebookin Facebook Retargeting- 22 readers -
  • A Complete Guide to Facebook’s Q2 2016 Earnings Call

    … this is that there are just so many different ways that people want to share so many different kinds of content, ranging from text to photo to video, just richer and richer and more immersive content. And also there’s a range from private one-on-one type sharing to small groups, all of your friends at once, large interface communities and then ultimately fully…

    David Cohen/ AllFacebookin Facebook Retargeting YouTube- 20 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … increased reach for creators and influencers’ videos by making it easier for people to explore more videos within Twitter. Now, tapping on a video tweet or Vine in the Timeline takes people to a full-screen viewing experience, where more Twitter video and Vines are suggested underneath. We are in the process of fully rolling out this new feature…

    David Cohen/ Inside Facebookin Twitter- 16 readers -
  • SurveyMonkey: Pokemon Go Has Peaked in the U.S.

    … was released in the U.S. Finally, the report showed the number of Google searches for the term “Pokemon Go” had a “relatively flat peak” from July 13 through 16. In a blog post, Robbie Allan, mobile product manager at SurveyMonkey, commented: What’s remarkable about the explosion of activity around Pokemon Go is how quickly it’s happened…

    Inside Facebook- 13 readers -
  • Snapchat and Tumblr: Platforms for Innovation in Social Media Marketing (Report)

    … Startups are usually the home of the most innovative outlooks in social media. Any startup with a different approach or technology, like Instagram and Periscope, is often bought up by the larger networks. But others, like Snapchat, choose to go it alone. The 2016 State of Social Marketing report from Simply Measured gives us an insight into how…

    AllFacebookin Social- 18 readers -
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