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    • Snapchat’s Thrown Digital Advertising Against the Wall: Will It Stick?

      Admit it: You did not see Snapchat coming. Conceived and launched in 2011, the messaging service reached 10 million active users by the end of its first year and continued to grow at a rapid pace. It went from a simple messaging application to a full-blown social media app, quickly becoming the go-to social network for a large number of millennials.

      AllFacebookin Facebook Twitter- 9 readers -
    • Snap Inc.: One More Walled Garden, But Endless Opportunities for Brands

      In a classic coming-of-age tale, everyone’s favorite disappearing photo company has matured beyond its application roots and outgrown the “chat” in its name. Snapchat now refers exclusively to the popular photo-sharing app that revolutionized the selfie, and it only represents one arm of the newly minted Snap Inc., a “camera company.

      AllTwitter- 3 readers -
  • Trust in Social Media Security Is at an All-Time Low (Infographic)

    … in the security infrastructures provided by social sites is at an all time low. This year, 96 percent of the 1,017 American adults surveyed said they didn’t have a lot of trust in the ability of social networks to protect their privacy–three percentage points worse than a similar survey conducted in 2014. Millennials are significantly less trusting than…

    AllTwitterin Social- 11 readers -
  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … Retention is one of the biggest challenges facing mobile application developers today. In many cases, apps hemorrhage users within the first few days of downloading, and when new users are necessary to grow services, this clearly needs to change. A report from mobile marketing platform Leanplum looks at how a lack of focus on retention…

    Inside Facebookin Mobile- 10 readers -
  • Facebook vs. Instagram: Which Is a Better Fit for Your Marketing Efforts?

    … You may already be aware of the fact that Facebook owns Instagram. The fact that the world’s largest social media platform is Instagram’s parent company has caused some marketers to view them as a single entity. While it’s certainly true that you can target Instagram users from within Facebook’s campaign-building interface, that doesn’t…

    AllFacebookin Facebook- 13 readers -
  • Instagram Begins Recommending Stories on Explore Tab

    … Instagram has begun showing users recommended Instagram Stories at the top of the application’s Explore tab. An Instagram spokesperson confirmed the testing of this feature in an email to SocialTimes, adding that 100 million users are now visiting the Explore page on a daily basis, or about one-third of the photo- and video-sharing network’s…

    AllFacebookin Social- 10 readers -
  • Mobile App Users Are More Engaged Than Ever (Infographic)

    … Consumers have embraced the mobile-first mindset wholeheartedly. Marketers need to be responsive to these changes if they intend to keep up in a changing landscape. The second-quarter-2016 report from mobile advertising and marketing platform Opera Mediaworks provides insights into the scale of the growth of mobile engagement and how users…

    Inside Facebook- 10 readers -
  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer, mobile will account for more than 62 percent of digital ad spending in 2016. Nowhere…

    Inside Facebookin Facebook Retargeting- 18 readers -
  • Why Snapchat Is Here to Stay

    … Conceived as a platform for pictures that expire within seconds, Snapchat’s founding premise back in 2011 was—quite literally—ephemeral. But five years on, with 150 million daily active users sending Snaps and content available for up to 24 hours, Snapchat is anything but, which is why brand owners that are not giving the platform serious…

    AllFacebookin Facebook Twitter YouTube- 10 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … Twitter reported its second-quarter-2016 financial results Wednesday, and Wall Street was far from overwhelmed. The social network posted revenue of $602 million, up 20 percent compared with the second quarter of 2015, with ad revenue of $535 million up 18 percent year-over-year. Mobile ad revenue represented 89 percent of total ad revenue…

    David Cohen/ Inside Facebookin Twitter- 14 readers -
  • SurveyMonkey: Pokemon Go Has Peaked in the U.S.

    …. Previous blockbuster titles Candy Crush Saga and Draw Something took months to gain momentum, gather tens of millions of users and hit peak usage. Pokemon Go achieved the same thing in a single week. And there’s still a long way to go. As we’ve seen from other games, there’s still every chance that the game attracts millions of users (and makes…

    Inside Facebook- 13 readers -
  • Snapchat and Tumblr: Platforms for Innovation in Social Media Marketing (Report)

    … Startups are usually the home of the most innovative outlooks in social media. Any startup with a different approach or technology, like Instagram and Periscope, is often bought up by the larger networks. But others, like Snapchat, choose to go it alone. The 2016 State of Social Marketing report from Simply Measured gives us an insight into how…

    AllFacebookin Social- 17 readers -
  • Instagram Tops 500 Million Monthly Active Users, 300 Million Per Day

    … Instagram announced that it has topped 500 million monthly active users and 300 million daily active users, more than doubling in size over the past two years. The Facebook-owned photo- and video-sharing network said in an email to SocialTimes that more than 95 million photos and videos are shared each day, and it totals some 4.2 billion…

    David Cohen/ AllTwitterin Facebook- 16 readers -
  • Is Your CEO on Facebook Live?

    … Not too long ago, your CEO spotting you using Facebook spelled certain doom, but now, not only is your CEO likely on Facebook, but he or she may even be broadcasting via Facebook Live. Facebook said in an email to SocialTimes that it has signed on 60 global business leaders to adopt the social network as a communications channel thus far…

    David Cohen/ AllTwitterin Social Facebook- 14 readers -
  • Social Advertising: Focus on Power, Not Parity

    … Facebook’s growth from 20 million users to more than 1 billion daily users less than 10 years later. At the same time, it led to the creation of companies like Buddy Media, Vitrue, Wildfire and Involver that focused on publishing and tab management. Most of those companies were acquired in 2012 and 2013 in a spending spree by enterprise software vendors…

    AllTwitterin Facebook Twitter- 13 readers -
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