Dave Kerpen

  • 2016 Small Business Social Media Use: 5 Trends

    … relationships that LinkedIn activity provides. Research respondents didn’t mention using LinkedIn for thought leadership. They’re probably not using: LinkedIn Publishing provides a great forum for thought leadership. For example, Likeable Local’s Dave Kerpen (and author of The Art of Influence) worked his connections to become an early user of the platform…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter Blogging- 23 readers -
  • Content Uberization: Sharing Economy Meets Content

    … in March. These social media entities provide a frictionless way for anyone to share their fully shaped content to a larger audience than they’d have on their own. Marketing influencers, including Likeable Local’s Dave Kerpen, worked to become part of LinkedIn’s Influencer Program (an earlier iteration of LinkedIn Publishing.) His objective: Build…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 25 readers -
  • What Social Media Can and Can’t Do by @davekerpen

    … Find New Customers is now a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media – How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks) by @davekerpen (Follow him on Twitter.) Dave Kerpen of Likeable Local One of my…

    Jeff Ogden/ Fearless Competitorin Social- 9 readers -
  • Follow the Top Social Media Influencers of 2014

    … Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!). The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including: Educators…

    Douglas Karr/ Marketing Technology Blogin Social Twitter- 30 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … on the feedback. It’s always surprising the gains that can be made by daring to ask and experiment. 14. Dave Kerpen, Likeable Media – author of Likeable Business & Likeable Social Media, @DaveKerpen Offering content without collecting email addresses is the biggest lead gen mistake marketers make! 15. Alan K’necht – Digital Always Media Inc…

    Heidi Cohen/ Heidi Cohen- 23 readers -
  • The Best Lead Generation Tips Ever

    … be effective and lead generation will be amiss. The recovery will take a lot longer than that initial half day! 13. Dave Kerpen, Likeable Media – author of Likeable Business & Likeable Social Media, @DaveKerpen Offer great, valuable content without ever worrying about “giving too much away.” 14. Alan K’necht – Digital Always Media Inc…

    Heidi Cohen/ Heidi Cohen- 25 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    The Best Way To Use Content Marketing To Generate Leads Is content marketing part of your lead generation program? If so, is it as successful as it can be? Do you believe that content marketing and lead generation are for B2B companies only? According to research by Content Marketing Institute and MarketingProfs, 90% of B2C marketers use content marketing but only 34% believe that it’s effective.

    Heidi Cohen/ Heidi Cohen- 26 readers -
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