Dave Kerpen

  • 2016 Small Business Social Media Use: 5 Trends

    … relationships that LinkedIn activity provides. Research respondents didn’t mention using LinkedIn for thought leadership. They’re probably not using: LinkedIn Publishing provides a great forum for thought leadership. For example, Likeable Local’s Dave Kerpen (and author of The Art of Influence) worked his connections to become an early user of the platform…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter Blogging- 20 readers -
  • Content Uberization: Sharing Economy Meets Content

    … with the traffic. (Or it’s a waste of effort!) Do your homework before sending out requests for guest blogging. Start by checking the blog to see if they have multiple voices. If not, look elsewhere. If they do, look for their guest blog post guidelines. Read the blog, know their style and follow their requests or your effort is a waste. Use of long-form…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 19 readers -
  • What Social Media Can and Can’t Do by @davekerpen

    … Find New Customers is now a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media – How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks) by @davekerpen (Follow him on Twitter.) Dave Kerpen of Likeable Local One of my…

    Jeff Ogden/ Fearless Competitorin Social- 8 readers -
  • Follow the Top Social Media Influencers of 2014

    … Follow @GuyKawasaki Follow @joelcomm Follow @gretchenrubin Follow @SusanGilbert Follow @mitchjoel Follow @AnnTran_ Follow @RichSimmondsZA Follow @jowyang Follow @loriruff Follow @maxOz I slipped in our blog’s Twitter account up by mine. Take out the polarizing unprofessional arguments from my Twitter account and you’re left with the Marketing Tech Blog’s. Hehe. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social Twitter- 26 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … on the feedback. It’s always surprising the gains that can be made by daring to ask and experiment. 14. Dave Kerpen, Likeable Media – author of Likeable Business & Likeable Social Media, @DaveKerpen Offering content without collecting email addresses is the biggest lead gen mistake marketers make! 15. Alan K’necht – Digital Always Media Inc…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • The Best Lead Generation Tips Ever

    … be effective and lead generation will be amiss. The recovery will take a lot longer than that initial half day! 13. Dave Kerpen, Likeable Media – author of Likeable Business & Likeable Social Media, @DaveKerpen Offer great, valuable content without ever worrying about “giving too much away.” 14. Alan K’necht – Digital Always Media Inc…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … on the blog to get users to register for a free trial of their service or to simply register for future blog posts. They key was that the content was useful on its own and highly targeted to their prospects. 11. Dave Kerpen, Likeable Media, author of Likeable Business & Likeable Social Media, @DaveKerpen The best way to use content…

    Heidi Cohen/ Heidi Cohenin EMail Content- 22 readers -
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