Dave Kerpen

  • Content Uberization: Sharing Economy Meets Content

    … in March. These social media entities provide a frictionless way for anyone to share their fully shaped content to a larger audience than they’d have on their own. Marketing influencers, including Likeable Local’s Dave Kerpen, worked to become part of LinkedIn’s Influencer Program (an earlier iteration of LinkedIn Publishing.) His objective: Build…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 26 readers -
  • What Social Media Can and Can’t Do by @davekerpen

    … Find New Customers is now a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media – How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks) by @davekerpen (Follow him on Twitter.) Dave Kerpen of Likeable Local One of my…

    Jeff Ogden/ Fearless Competitorin Social- 10 readers -
  • Follow the Top Social Media Influencers of 2014

    … Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!). The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including: Educators…

    Douglas Karr/ Marketing Technology Blogin Social Twitter- 32 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … for a white paper. Structure how much information you require based on the value of what you’re giving away. For a free software download, Name and phone number might justified to both you and the person requesting it. 16 Arnie Kuenn – Vertical Measures, author of Accelerate, @ArnieK The biggest mistake I’ve seen is asking TOO much information off…

    Heidi Cohen/ Heidi Cohen- 27 readers -
  • The Best Lead Generation Tips Ever

    …., @AKnecht Don’t forget to always have a way for people to give you the lead. This includes a basic registration form for at least an email address. Too often, there is no call to action with any form of capture. 15. Arnie Kuenn – Vertical Measures, author of Accelerate, @ArnieK If you are offering a free guide download and have any type of gated lead…

    Heidi Cohen/ Heidi Cohen- 29 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … about you just about your contest and that will not only waste your time down the line, but will skew any future metrics to the bad side. If you are going to run a contest, make sure there is some level of verifiable qualification. This will ensure the greatest quality of leads. 13. Arnie Kuenn Vertical Measures, author of Accelerate, @ArnieK…

    Heidi Cohen/ Heidi Cohenin EMail Content- 32 readers -
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