Dave Kerpen

  • 2016 Small Business Social Media Use: 5 Trends

    … relationships that LinkedIn activity provides. Research respondents didn’t mention using LinkedIn for thought leadership. They’re probably not using: LinkedIn Publishing provides a great forum for thought leadership. For example, Likeable Local’s Dave Kerpen (and author of The Art of Influence) worked his connections to become an early user of the platform…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter Blogging- 31 readers -
  • Content Uberization: Sharing Economy Meets Content

    … in March. These social media entities provide a frictionless way for anyone to share their fully shaped content to a larger audience than they’d have on their own. Marketing influencers, including Likeable Local’s Dave Kerpen, worked to become part of LinkedIn’s Influencer Program (an earlier iteration of LinkedIn Publishing.) His objective: Build…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 29 readers -
  • What Social Media Can and Can’t Do by @davekerpen

    … Find New Customers is now a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media – How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks) by @davekerpen (Follow him on Twitter.) Dave Kerpen of Likeable Local One of my…

    Jeff Ogden/ Fearless Competitorin Social- 12 readers -
  • Follow the Top Social Media Influencers of 2014

    … Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!). The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including: Educators…

    Douglas Karr/ Marketing Technology Blogin Social Twitter- 36 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … activity is best at impacting earlier stages of the purchase funnel, so many lead gen campaigns wind up looking like square pegs in round holes. 3. Bernie Borges – Find and Convert, @bernieborges Clearly the biggest mistake I see is asking to get married on the first date. That’s an obvious analogy for asking for too much from the first touch point…

    Heidi Cohen/ Heidi Cohen- 29 readers -
  • The Best Lead Generation Tips Ever

    … information? A subscription to your page or channel? Spell it out. 3. Bernie Borges – Find and Convert, @bernieborges Experiment with owned, earned and paid campaigns. Try something you’ve never tried before. Be willing to fail small and fast. 4. Michael Brenner – SAP and B2B Marketing Insider, @BrennerMichael The most effective way…

    Heidi Cohen/ Heidi Cohen- 32 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … about you just about your contest and that will not only waste your time down the line, but will skew any future metrics to the bad side. If you are going to run a contest, make sure there is some level of verifiable qualification. This will ensure the greatest quality of leads. 13. Arnie Kuenn Vertical Measures, author of Accelerate, @ArnieK…

    Heidi Cohen/ Heidi Cohenin EMail Content- 34 readers -
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