Dave Kerpen

  • 2016 Small Business Social Media Use: 5 Trends

    …, include product information, demonstrate how to use and style the product, show ratings & reviews and answer their questions, Having driven millions of dollars of sales via blogs, Marcus Sheridan recommends 5 types of customer content. Answer how much will your product cost. Give a range, not specifics. (Here’s the $2 million case study.) Explain…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter Blogging- 21 readers -
  • Content Uberization: Sharing Economy Meets Content

    … would rather subscribe than own The sharing economy is projected to grow from about $15 billion in 2015 global revenues to $335 billion in 2025, according to PwC. 19% of the total US adult population has engaged in a sharing economy transaction. 7% of the US population provides sharing economy services. 97% of sharing economy users had a positive…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 22 readers -
  • What Social Media Can and Can’t Do by @davekerpen

    … Find New Customers is now a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media – How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks) by @davekerpen (Follow him on Twitter.) Dave Kerpen of Likeable Local One of my…

    Jeff Ogden/ Fearless Competitorin Social- 9 readers -
  • Follow the Top Social Media Influencers of 2014

    … Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!). The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including: Educators…

    Douglas Karr/ Marketing Technology Blogin Social Twitter- 29 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … on the feedback. It’s always surprising the gains that can be made by daring to ask and experiment. 14. Dave Kerpen, Likeable Media – author of Likeable Business & Likeable Social Media, @DaveKerpen Offering content without collecting email addresses is the biggest lead gen mistake marketers make! 15. Alan K’necht – Digital Always Media Inc…

    Heidi Cohen/ Heidi Cohen- 22 readers -
  • The Best Lead Generation Tips Ever

    … is used in social channels. Consideration type content can be used for paid targeted audience buys. 2. David Berkowitz – MRY, @DBerkowitz Include a strong call to action. So much social media marketing and content marketing fails when the recipient of the message isn’t clear about what to do with it. Do you want a share? A site visit? Their contact…

    Heidi Cohen/ Heidi Cohen- 25 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … skimmed a few pages but found the format far too intensive to hold my interest. Infographics should similarly be interesting and motivate sharing in order to be effective. 2. David Berkowitz, MRY, @DBerkowitz For content marketing, while this (again) depends on the marketer’s goals, B2C marketers should consider starting with Pinterest to build…

    Heidi Cohen/ Heidi Cohenin EMail Content- 25 readers -
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