Dave Kerpen

  • Content Uberization: Sharing Economy Meets Content

    … in March. These social media entities provide a frictionless way for anyone to share their fully shaped content to a larger audience than they’d have on their own. Marketing influencers, including Likeable Local’s Dave Kerpen, worked to become part of LinkedIn’s Influencer Program (an earlier iteration of LinkedIn Publishing.) His objective: Build…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 21 readers -
  • What Social Media Can and Can’t Do by @davekerpen

    … Find New Customers is now a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media – How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks) by @davekerpen (Follow him on Twitter.) Dave Kerpen of Likeable Local One of my…

    Jeff Ogden/ Fearless Competitorin Social- 9 readers -
  • Follow the Top Social Media Influencers of 2014

    …: Educators – provide help and insight Coaches – engage and assist (you’ll find me here!) Entertainers – engage and inspire Charismatics – provide insight and inspiration It’s a great list and the article is a must read. I really appreciate that I’m listed as a coach. I don’t think of myself as a thought leader in the industry, but I think I’m…

    Douglas Karr/ Marketing Technology Blogin Social Twitter- 28 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … ways of doing this is building up email subscribers. 6. Heidi Cohen – Actionable Marketing Guide, @HeidiCohen Lead generation is skipping the romance portion of the buying process. The objective is to turn hand raisers into satisfied customers. Here’s where marketers can go wrong. Don’t understand your target audience. This includes your…

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • The Best Lead Generation Tips Ever

    … for marketing to drive stellar leads for sales is to deliver the right content to the right prospect at the right time. Mapping content to the buyer journey and then delivering it to the right prospects is the best way to drive effective sales-ready leads without wasting your sales’ teams time and you company’s money. 5. Heidi Cohen – Actionable Marketing…

    Heidi Cohen/ Heidi Cohen- 22 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … with a whiteboard, or marketers, and get messy. Think up a hundred pieces of content, from safe to audacious. Who ever thought, on Red Bull’s behalf, of sending Felix Baumgartener into the stratosphere? 10. Barry Graubart - Content Matters LLC @Graubart Content marketing is the perfect way to generate leads, particularly for B2B companies. The key is to define…

    Heidi Cohen/ Heidi Cohenin EMail Content- 24 readers -
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