David Allen

  • Actionable Marketing Guide Summer Reading List

    … to market and sell products. It’s the grandfather of thinking in this category. The New Rules of Marketing and PR by David Meerman Scott. This is one of the early books on online marketing and social media. It’s worth your time as an overview. My students either loved it or found it too elementary. The Tipping Point by Malcolm Gladwell. Gladwell…

    Heidi Cohen/ Heidi Cohen- 13 readers -