David Baldacci

  • Content Marketing Lessons From the Battle Between Amazon and Hachette

    …, especially if they want to know how to maximize their content marketing strategy. Here's a look at some takeaways from the battle between Amazon and Hachette. 1. Educate first, sell second Seeing Amazon as the biggest, baddest animal in the e-commerce jungle is easy. It has been called the Wal-Mart of the Web because the company is so intently…

    MarketingProfsin Social Content- 5 readers -
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