David Beckham

  • Two Cheers for Facebook’s Celebrity Influencer Crackdown

    … that celebrity endorsements resonate with them, even as 66 percent trust consumer opinions posted online. Those stats make intrinsic sense. Everyone knows that Kevin Hart probably doesn’t drive a Hyundai, and that David Beckham really prefers an iPhone to the Samsung he’s endorsing. On the other hand, when you’re in the market for a new car…

    AllFacebookin Facebook- 13 readers -
  • Are Celebrity Endorsements a Viable Marketing Option?

    … Celebrity Endorsement has always been seen as a viable option for companies to promote their products. Many companies believe having their products associated with a popular celebrity will help drive sales. Consumers seem unsure of their influence with 51% stating that celebrity endorsement makes little to no difference on their purchasing…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
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