David Beckham

  • Two Cheers for Facebook’s Celebrity Influencer Crackdown

    … verified profiles to promote brand messages, Facebook has decided, “If you can’t beat ‘em, join ‘em.” It now touts a system that lets celebrities track and optimize their endorsements. The implication is that Facebook wants brands to pay to amplify their influencer posts. Unfortunately, if the past is any guide, this means that “organic” (i.e. non…

    AllFacebookin Facebook- 21 readers -
  • Are Celebrity Endorsements a Viable Marketing Option?

    … Celebrity Endorsement has always been seen as a viable option for companies to promote their products. Many companies believe having their products associated with a popular celebrity will help drive sales. Consumers seem unsure of their influence with 51% stating that celebrity endorsement makes little to no difference on their purchasing…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
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