David Beckham

  • Two Cheers for Facebook’s Celebrity Influencer Crackdown

    … verified profiles to promote brand messages, Facebook has decided, “If you can’t beat ‘em, join ‘em.” It now touts a system that lets celebrities track and optimize their endorsements. The implication is that Facebook wants brands to pay to amplify their influencer posts. Unfortunately, if the past is any guide, this means that “organic” (i.e. non…

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