David Berkowitz

David Richard Berkowitz (born Richard David Falco; June 1, 1953), also known as the Son of Sam and the .44 Caliber Killer, is an American serial killer convicted of a series of shooting attacks that began in the summer of 1976. Perpetrated with a .44 caliber Bulldog revolver, the shootings continued for over a year, leaving six victims dead and seven others wounded. As the toll mounted, Berkowitz eluded a massive police manhunt while leaving brazen letters which promised further murders. Highly publicized in the press, the killings terrorized New York City and achieved worldwide notoriety.
Posts about David Berkowitz
  • Social Media: Professional VS Personal

    … Jesse Noyes uses his personal photograph coupled with his Kapost team photograph on LinkedIn. It shows how he’s connected to the people he works with. It sends a great message to anyone seeking to work with him. As a point of contrast, NewsCred’s Michael Brenner has a professional photograph on LinkedIn and placed a portrait of his four children…

    Heidi Cohen/ Heidi Cohenin Social- 15 readers -
  • Owned Media VS Earned Media: Which Yields Better Results

    How Owned Media and Earned Media Differ Owned media vs earned media—Which should you use to distribute your content marketing? Not sure they’re different? Don’t worry. You’re not alone. For marketers, the distinction between owned media and earned media is blurred. Both owned media and earned media appear to be free ways to distribute content.

    Heidi Cohen/ Heidi Cohen- 22 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    … considering a purchase.” Here’s related customer trust research on influencers and media. Peg Fitzpatrick, author of The Art of Social Media; Twitter: @PegFitzpatrick 11. I’m a big fan of infographics. I especially like Neil Patel’s explanation, How To Create An Infographic That Can Generate 5,000 Visitors Per Month. Here’s an example…

    Heidi Cohen/ Heidi Cohenin How To's- 24 readers -
  • Live Blog: The #CES2015 Panel On Video Advertising

    … Platform Advertising.” On the panel are: Bruce Eisen, Founder and President, Digital Advisors (moderator) Xavier Kochhar, CEO, The Video Genome Project Andrew Solmssen, Managing Director, POSSIBLE (WPP) David Berkowitz, Chief Marketing Officer, MRY Cameron Friedlander, Marketing Technology | North America, Kimberly-Clark Mark Goldman, Co-Founder…

    Danny Sullivan/ Marketing Land- 26 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … activity is best at impacting earlier stages of the purchase funnel, so many lead gen campaigns wind up looking like square pegs in round holes. 3. Bernie Borges – Find and Convert, @bernieborges Clearly the biggest mistake I see is asking to get married on the first date. That’s an obvious analogy for asking for too much from the first touch point…

    Heidi Cohen/ Heidi Cohen- 29 readers -
  • The Best Lead Generation Tips Ever

    … information? A subscription to your page or channel? Spell it out. 3. Bernie Borges – Find and Convert, @bernieborges Experiment with owned, earned and paid campaigns. Try something you’ve never tried before. Be willing to fail small and fast. 4. Michael Brenner – SAP and B2B Marketing Insider, @BrennerMichael The most effective way…

    Heidi Cohen/ Heidi Cohen- 32 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … skimmed a few pages but found the format far too intensive to hold my interest. Infographics should similarly be interesting and motivate sharing in order to be effective. 2. David Berkowitz, MRY, @DBerkowitz For content marketing, while this (again) depends on the marketer’s goals, B2C marketers should consider starting with Pinterest to build…

    Heidi Cohen/ Heidi Cohenin EMail Content- 34 readers -
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