David Berkowitz

David Richard Berkowitz (born Richard David Falco; June 1, 1953), also known as the Son of Sam and the .44 Caliber Killer, is an American serial killer convicted of a series of shooting attacks that began in the summer of 1976. Perpetrated with a .44 caliber Bulldog revolver, the shootings continued for over a year, leaving six victims dead and seven others wounded. As the toll mounted, Berkowitz eluded a massive police manhunt while leaving brazen letters which promised further murders. Highly publicized in the press, the killings terrorized New York City and achieved worldwide notoriety.
Posts about David Berkowitz
  • Social Media: Professional VS Personal

    … significant other. People will wonder whose hand is there. In addition to your avatar, consider how the background image you select represents your personal brand. David Berkowitz and Peter Shankman are among the proudest dads I know. They both include photographs of their daughters on Twitter. Please note: I asked Michael Brenner, David Berkowitz…

    Heidi Cohen/ Heidi Cohenin Social- 14 readers -
  • Owned Media VS Earned Media: Which Yields Better Results

    …, influencers, and other media entities, talking about your company and/or brand. MRY’s David Berkowitz expresses this best: “Earned media is any content created about a marketer or brand that wasn’t directly created or commissioned by that marketer.” (Check out how 37 other marketing experts defined earned media.) Owned media VS earned media across 7 key…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    …. Eric Enge, Stone Temple Consulting and author of The Art of SEO; Twitter: @stonetemple 8. I don’t have one example or earned media. Frankly, I don’t think there is one example. Earned media isn’t the latest viral video that gets millions of shares or blog posts that attract thousands of daily visitors because it ranks top for a high volume keyword…

    Heidi Cohen/ Heidi Cohenin How To's- 16 readers -
  • Live Blog: The #CES2015 Panel On Video Advertising

    … Platform Advertising.” On the panel are: Bruce Eisen, Founder and President, Digital Advisors (moderator) Xavier Kochhar, CEO, The Video Genome Project Andrew Solmssen, Managing Director, POSSIBLE (WPP) David Berkowitz, Chief Marketing Officer, MRY Cameron Friedlander, Marketing Technology | North America, Kimberly-Clark Mark Goldman, Co-Founder…

    Danny Sullivan/ Marketing Land- 25 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    …5 Key Actionable Lead Generation Tips You Need Now Lead generation is at the heart of B2B marketing. It’s a major driver of content marketing. According to Content Marketing Institute and MarketingProfs research: 74% of B2B marketers use content marketing to generate leads 47% of B2B marketers use content marketing to nurture and manage…

    Heidi Cohen/ Heidi Cohen- 23 readers -
  • The Best Lead Generation Tips Ever

    … lead generation” should be all about quality, not quantity. For example, if your ebook gets 500 downloads, but none of those contacts every make it to the sales-conversion part of the funnel, then it may be time to revisit your content and lead-generation strategies. 20. Dayna Rothman – Marketo, Author of Lead Generation for Dummies, @dayroth…

    Heidi Cohen/ Heidi Cohen- 25 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … planning, tracking, and measuring the results in a cohesive way. 16. Phil Paranicas, ThomasNet Make sure you have excellent, helpful and unique content. Then gate it. That’s right – give a little away for free but lock down your premium content such as white papers and studies. Make the full content available in exchange for the users’ name…

    Heidi Cohen/ Heidi Cohenin EMail Content- 25 readers -
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