David Berkowitz

David Richard Berkowitz (born Richard David Falco; June 1, 1953), also known as the Son of Sam and the .44 Caliber Killer, is an American serial killer convicted of a series of shooting attacks that began in the summer of 1976. Perpetrated with a .44 caliber Bulldog revolver, the shootings continued for over a year, leaving six victims dead and seven others wounded. As the toll mounted, Berkowitz eluded a massive police manhunt while leaving brazen letters which promised further murders. Highly publicized in the press, the killings terrorized New York City and achieved worldwide notoriety.
Posts about David Berkowitz
  • Social Media: Professional VS Personal

    5 Factors Every Social Media Participant Must Consider If you’re like many people, you jumped onto a social media platform and started using it to engage with your friends, family and others. You may have started while still in school without a thought about your future, professional or personal.

    Heidi Cohen/ Heidi Cohen- 15 readers -
  • Owned Media VS Earned Media: Which Yields Better Results

    …, influencers, and other media entities, talking about your company and/or brand. MRY’s David Berkowitz expresses this best: “Earned media is any content created about a marketer or brand that wasn’t directly created or commissioned by that marketer.” (Check out how 37 other marketing experts defined earned media.) Owned media VS earned media across 7 key…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    … may have been a certain major life event announced to the world by a couple playing around with personalized Diet Coke cans. David Berkowitz, MRY; Twitter: @dberkowitz 2. One form of earned media that’s appreciated by influencers is including them on a list from a credible source, such as Cision’s Top 50 Content Marketers to Follow on Twitter…

    Heidi Cohen/ Heidi Cohenin How To's- 27 readers -
  • Live Blog: The #CES2015 Panel On Video Advertising

    … The days of video ads being equal to TV ads are long gone. Today, video ads play on TV, in web browsers, within tweets, on Facebook, Instagram and even appear then disappear on Snapchat. So what’s your cross platform strategy? Perhaps some answers will come from a special CES session being held today — “Video Intelligence: Strategizing Cross…

    Danny Sullivan/ Marketing Land- 26 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … channels is a waste of time and resources (if paid amplification is used). People will recognize it for the advertising that it is and not engage with it. 2. David Berkowitz – MRY, @DBerkowitz A huge mistake is trying to force feed lead generation campaigns into situations where consumers aren’t as focused on taking actions. Most social media…

    Heidi Cohen/ Heidi Cohen- 30 readers -
  • The Best Lead Generation Tips Ever

    … is used in social channels. Consideration type content can be used for paid targeted audience buys. 2. David Berkowitz – MRY, @DBerkowitz Include a strong call to action. So much social media marketing and content marketing fails when the recipient of the message isn’t clear about what to do with it. Do you want a share? A site visit? Their contact…

    Heidi Cohen/ Heidi Cohen- 33 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … skimmed a few pages but found the format far too intensive to hold my interest. Infographics should similarly be interesting and motivate sharing in order to be effective. 2. David Berkowitz, MRY, @DBerkowitz For content marketing, while this (again) depends on the marketer’s goals, B2C marketers should consider starting with Pinterest to build…

    Heidi Cohen/ Heidi Cohenin EMail Content- 35 readers -