David Berkowitz

David Richard Berkowitz (born Richard David Falco; June 1, 1953), also known as the Son of Sam and the .44 Caliber Killer, is an American serial killer convicted of a series of shooting attacks that began in the summer of 1976. Perpetrated with a .44 caliber Bulldog revolver, the shootings continued for over a year, leaving six victims dead and seven others wounded. As the toll mounted, Berkowitz eluded a massive police manhunt while leaving brazen letters which promised further murders. Highly publicized in the press, the killings terrorized New York City and achieved worldwide notoriety.
Posts about David Berkowitz
  • Social Media: Professional VS Personal

    … significant other. People will wonder whose hand is there. In addition to your avatar, consider how the background image you select represents your personal brand. David Berkowitz and Peter Shankman are among the proudest dads I know. They both include photographs of their daughters on Twitter. Please note: I asked Michael Brenner, David Berkowitz…

    Heidi Cohen/ Heidi Cohenin Social- 11 readers -
  • Owned Media VS Earned Media: Which Yields Better Results

    …, influencers, and other media entities, talking about your company and/or brand. MRY’s David Berkowitz expresses this best: “Earned media is any content created about a marketer or brand that wasn’t directly created or commissioned by that marketer.” (Check out how 37 other marketing experts defined earned media.) Owned media VS earned media across 7 key…

    Heidi Cohen/ Heidi Cohenin Content- 14 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    …. Two examples are XKCD and The Oatmeal; they get shared just because they’re wonderful. Jim Sterne of eMetrics Summit and Digital Analytics Association. He’s also author of Email Marketing; Twitter: @JimSterne 32. Asking a public relations professional to share their best example of earned media is like asking a mother who is her favorite child…

    Heidi Cohen/ Heidi Cohenin How To's- 10 readers -
  • Live Blog: The #CES2015 Panel On Video Advertising

    … Platform Advertising.” On the panel are: Bruce Eisen, Founder and President, Digital Advisors (moderator) Xavier Kochhar, CEO, The Video Genome Project Andrew Solmssen, Managing Director, POSSIBLE (WPP) David Berkowitz, Chief Marketing Officer, MRY Cameron Friedlander, Marketing Technology | North America, Kimberly-Clark Mark Goldman, Co-Founder…

    Danny Sullivan/ Marketing Land- 23 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … on the feedback. It’s always surprising the gains that can be made by daring to ask and experiment. 14. Dave Kerpen, Likeable Media – author of Likeable Business & Likeable Social Media, @DaveKerpen Offering content without collecting email addresses is the biggest lead gen mistake marketers make! 15. Alan K’necht – Digital Always Media Inc…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • The Best Lead Generation Tips Ever

    … be effective and lead generation will be amiss. The recovery will take a lot longer than that initial half day! 13. Dave Kerpen, Likeable Media – author of Likeable Business & Likeable Social Media, @DaveKerpen Offer great, valuable content without ever worrying about “giving too much away.” 14. Alan K’necht – Digital Always Media Inc…

    Heidi Cohen/ Heidi Cohen- 18 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … skimmed a few pages but found the format far too intensive to hold my interest. Infographics should similarly be interesting and motivate sharing in order to be effective. 2. David Berkowitz, MRY, @DBerkowitz For content marketing, while this (again) depends on the marketer’s goals, B2C marketers should consider starting with Pinterest to build…

    Heidi Cohen/ Heidi Cohenin EMail Content- 21 readers -
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