David Berkowitz

David Richard Berkowitz (born Richard David Falco; June 1, 1953), also known as the Son of Sam and the .44 Caliber Killer, is an American serial killer convicted of a series of shooting attacks that began in the summer of 1976. Perpetrated with a .44 caliber Bulldog revolver, the shootings continued for over a year, leaving six victims dead and seven others wounded. As the toll mounted, Berkowitz eluded a massive police manhunt while leaving brazen letters which promised further murders. Highly publicized in the press, the killings terrorized New York City and achieved worldwide notoriety.
Posts about David Berkowitz
  • Social Media: Professional VS Personal

    … significant other. People will wonder whose hand is there. In addition to your avatar, consider how the background image you select represents your personal brand. David Berkowitz and Peter Shankman are among the proudest dads I know. They both include photographs of their daughters on Twitter. Please note: I asked Michael Brenner, David Berkowitz…

    Heidi Cohen/ Heidi Cohenin Social- 13 readers -
  • Owned Media VS Earned Media: Which Yields Better Results

    … How Owned Media and Earned Media Differ Owned media vs earned media—Which should you use to distribute your content marketing? Not sure they’re different? Don’t worry. You’re not alone. For marketers, the distinction between owned media and earned media is blurred. Both owned media and earned media appear to be free ways to distribute…

    Heidi Cohen/ Heidi Cohenin Content- 16 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    …. Here’s an opinion piece developed and placed in newspapers across the country to coincide with the release of Mall Cop 11. [Note: Think about how you can take advantage of current events, even if they’re happening in different areas of interest from your business.] Nancy Tamosaitis-Thompson, Vorticom, Inc.; Twitter: @Vorticom 33. I think one…

    Heidi Cohen/ Heidi Cohenin How To's- 15 readers -
  • Live Blog: The #CES2015 Panel On Video Advertising

    … Platform Advertising.” On the panel are: Bruce Eisen, Founder and President, Digital Advisors (moderator) Xavier Kochhar, CEO, The Video Genome Project Andrew Solmssen, Managing Director, POSSIBLE (WPP) David Berkowitz, Chief Marketing Officer, MRY Cameron Friedlander, Marketing Technology | North America, Kimberly-Clark Mark Goldman, Co-Founder…

    Danny Sullivan/ Marketing Land- 25 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … channels is a waste of time and resources (if paid amplification is used). People will recognize it for the advertising that it is and not engage with it. 2. David Berkowitz – MRY, @DBerkowitz A huge mistake is trying to force feed lead generation campaigns into situations where consumers aren’t as focused on taking actions. Most social media…

    Heidi Cohen/ Heidi Cohen- 22 readers -
  • The Best Lead Generation Tips Ever

    … is used in social channels. Consideration type content can be used for paid targeted audience buys. 2. David Berkowitz – MRY, @DBerkowitz Include a strong call to action. So much social media marketing and content marketing fails when the recipient of the message isn’t clear about what to do with it. Do you want a share? A site visit? Their contact…

    Heidi Cohen/ Heidi Cohen- 25 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … skimmed a few pages but found the format far too intensive to hold my interest. Infographics should similarly be interesting and motivate sharing in order to be effective. 2. David Berkowitz, MRY, @DBerkowitz For content marketing, while this (again) depends on the marketer’s goals, B2C marketers should consider starting with Pinterest to build…

    Heidi Cohen/ Heidi Cohenin EMail Content- 25 readers -
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