David Berkowitz

David Richard Berkowitz (born Richard David Falco; June 1, 1953), also known as the Son of Sam and the .44 Caliber Killer, is an American serial killer convicted of a series of shooting attacks that began in the summer of 1976. Perpetrated with a .44 caliber Bulldog revolver, the shootings continued for over a year, leaving six victims dead and seven others wounded. As the toll mounted, Berkowitz eluded a massive police manhunt while leaving brazen letters which promised further murders. Highly publicized in the press, the killings terrorized New York City and achieved worldwide notoriety.
Posts about David Berkowitz
  • Social Media: Professional VS Personal

    … Jesse Noyes uses his personal photograph coupled with his Kapost team photograph on LinkedIn. It shows how he’s connected to the people he works with. It sends a great message to anyone seeking to work with him. As a point of contrast, NewsCred’s Michael Brenner has a professional photograph on LinkedIn and placed a portrait of his four children…

    Heidi Cohen/ Heidi Cohenin Social- 12 readers -
  • Owned Media VS Earned Media: Which Yields Better Results

    …, influencers, and other media entities, talking about your company and/or brand. MRY’s David Berkowitz expresses this best: “Earned media is any content created about a marketer or brand that wasn’t directly created or commissioned by that marketer.” (Check out how 37 other marketing experts defined earned media.) Owned media VS earned media across 7 key…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    …. Bernie Borges, Find and Convert; Twitter: @BernieBorges 3. My favorite earned media example is Dove’s research on “The Truth About Beauty.” The results garnered significant press since the data showed that only 2% of women thought that they were beautiful. Dove’s research was ground breaking especially since the CPG firm was selling soap…

    Heidi Cohen/ Heidi Cohenin How To's- 13 readers -
  • Live Blog: The #CES2015 Panel On Video Advertising

    … Platform Advertising.” On the panel are: Bruce Eisen, Founder and President, Digital Advisors (moderator) Xavier Kochhar, CEO, The Video Genome Project Andrew Solmssen, Managing Director, POSSIBLE (WPP) David Berkowitz, Chief Marketing Officer, MRY Cameron Friedlander, Marketing Technology | North America, Kimberly-Clark Mark Goldman, Co-Founder…

    Danny Sullivan/ Marketing Land- 24 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    …, this will be communicated and felt, and will create trust. 11. Jason Falls – CafePress, Author of No Bullshit Social Media. @JasonFalls Not targeting in granular enough ways to attract qualified leads. Those same social media software companies are mostly full of community managers, entry-level account people and the like rather than marketing decision…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • The Best Lead Generation Tips Ever

    … of attention are fundamentally without value; they’re waste. Eliminate waste, and create marketing that adds value to the lives of your audience. 10. Jason Falls, CafePress – Author of No Bullshit Social Media @JasonFalls Bring the masses to you by providing “Holy Smokes!” content … content so good, they say, “Holy Smokes!” and want to share…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    …. If your focused on building influence you can attract leads versus having to chase or pay for them. 20. Neal Schaffer – Maximize Your Social, Author of Maximize Your Social, @NealSchaffer Creating downloadable resources like ebooks and whitepapers, promoting them through paid and organic means, and having interested parties opt-in to your email…

    Heidi Cohen/ Heidi Cohenin EMail Content- 22 readers -
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