David Berkowitz

David Richard Berkowitz (born Richard David Falco; June 1, 1953), also known as the Son of Sam and the .44 Caliber Killer, is an American serial killer convicted of a series of shooting attacks that began in the summer of 1976. Perpetrated with a .44 caliber Bulldog revolver, the shootings continued for over a year, leaving six victims dead and seven others wounded. As the toll mounted, Berkowitz eluded a massive police manhunt while leaving brazen letters which promised further murders. Highly publicized in the press, the killings terrorized New York City and achieved worldwide notoriety.
Posts about David Berkowitz
  • Social Media: Professional VS Personal

    … significant other. People will wonder whose hand is there. In addition to your avatar, consider how the background image you select represents your personal brand. David Berkowitz and Peter Shankman are among the proudest dads I know. They both include photographs of their daughters on Twitter. Please note: I asked Michael Brenner, David Berkowitz…

    Heidi Cohen/ Heidi Cohenin Social- 15 readers -
  • Owned Media VS Earned Media: Which Yields Better Results

    … How Owned Media and Earned Media Differ Owned media vs earned media—Which should you use to distribute your content marketing? Not sure they’re different? Don’t worry. You’re not alone. For marketers, the distinction between owned media and earned media is blurred. Both owned media and earned media appear to be free ways to distribute…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    … 34 Earned Media Examples Selected By Experts While marketing and PR experts may disagree, earned media is broadly defined as getting other people to talk about your company and/or brand regardless of where it appears – especially customers, influencers, and other media entities. Like other forms of marketing, Earned Media must support your…

    Heidi Cohen/ Heidi Cohenin How To's- 19 readers -
  • Live Blog: The #CES2015 Panel On Video Advertising

    … Platform Advertising.” On the panel are: Bruce Eisen, Founder and President, Digital Advisors (moderator) Xavier Kochhar, CEO, The Video Genome Project Andrew Solmssen, Managing Director, POSSIBLE (WPP) David Berkowitz, Chief Marketing Officer, MRY Cameron Friedlander, Marketing Technology | North America, Kimberly-Clark Mark Goldman, Co-Founder…

    Danny Sullivan/ Marketing Land- 26 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    …5 Key Actionable Lead Generation Tips You Need Now Lead generation is at the heart of B2B marketing. It’s a major driver of content marketing. According to Content Marketing Institute and MarketingProfs research: 74% of B2B marketers use content marketing to generate leads 47% of B2B marketers use content marketing to nurture and manage…

    Heidi Cohen/ Heidi Cohen- 27 readers -
  • The Best Lead Generation Tips Ever

    … is a tradeoff between quality and quantity. Specifically without a sufficient number of leads, you can’t achieve your sales conversion goals. By contrast, too many leads often translates to unqualified buyers who need lots of persuasion to convert or they’ll never buy. The best lead generation tips ever from 24 experts. To improve your marketing…

    Heidi Cohen/ Heidi Cohen- 29 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … skimmed a few pages but found the format far too intensive to hold my interest. Infographics should similarly be interesting and motivate sharing in order to be effective. 2. David Berkowitz, MRY, @DBerkowitz For content marketing, while this (again) depends on the marketer’s goals, B2C marketers should consider starting with Pinterest to build…

    Heidi Cohen/ Heidi Cohenin EMail Content- 32 readers -
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