David Edelman

  • How Finance Execs Measure the ROI of Content Marketing

    … efforts—will remain relatively stable, but as effectiveness increases, so will revenue. David Edelman, a partner at the consulting firm McKinsey & Co., said that by evaluating “the steps somebody takes to give a crappy evaluation,” a client was able to “create a map” of touch points—website, emails, branch visits—and improve customer satisfaction…

    The Content Strategistin Social Content How To's- 17 readers -
  • 3 Content Marketing Tips From Top Finance Brands

    … for Transamerica, told me they train their teams to be able to immediately answer questions in social media, referring people the right customer service areas while avoiding explicit financial advice that could get the bank in trouble. His and other institutions’ content teams also have dedicated compliance experts, so they can move fast. For instance, Voya…

    The Content Strategistin Content- 24 readers -