David Edelman

  • How Finance Execs Measure the ROI of Content Marketing

    … consumption patterns, generational gaps, and new digital channels constantly arising. At LinkedIn’s FinanceConnect conference in New York this month, executives from the likes of Oppenheimer, JP Morgan Chase, and AXA—as well as marketing and media companies—gave a hard look into ways they drive ROI by tying their content to specific results. (Full…

    The Content Strategistin Social Content How To's- 16 readers -
  • 3 Content Marketing Tips From Top Finance Brands

    … for Transamerica, told me they train their teams to be able to immediately answer questions in social media, referring people the right customer service areas while avoiding explicit financial advice that could get the bank in trouble. His and other institutions’ content teams also have dedicated compliance experts, so they can move fast. For instance, Voya…

    The Content Strategistin Content- 24 readers -