David Edelman

  • How Finance Execs Measure the ROI of Content Marketing

    … efforts—will remain relatively stable, but as effectiveness increases, so will revenue. David Edelman, a partner at the consulting firm McKinsey & Co., said that by evaluating “the steps somebody takes to give a crappy evaluation,” a client was able to “create a map” of touch points—website, emails, branch visits—and improve customer satisfaction…

    The Content Strategistin Social Content How To's- 14 readers -
  • 3 Content Marketing Tips From Top Finance Brands

    … financial institutions have understandably been skittish about moving fast in digital media. A few years ago “one bank was proud of being able to send out a Tweet in four hours,” quipped LinkedIn executive editor Dan Roth in a conversation with top banking executives. “Not anymore.” Allan Gungormez, AVP, Enterprise Digital Strategy…

    The Content Strategistin Content- 24 readers -