David Edelman

  • How Finance Execs Measure the ROI of Content Marketing

    … efforts—will remain relatively stable, but as effectiveness increases, so will revenue. David Edelman, a partner at the consulting firm McKinsey & Co., said that by evaluating “the steps somebody takes to give a crappy evaluation,” a client was able to “create a map” of touch points—website, emails, branch visits—and improve customer satisfaction…

    The Content Strategistin Social Content How To's- 17 readers -
  • 3 Content Marketing Tips From Top Finance Brands

    … to the right resource or person. “Marketing is not just about the message and the communication and the brand. It’s now about the journey you can provide somebody,” said David Edelman, Partner and Global Co-Leader of McKinsey Digital, Marketing & Sales. “That journey is a representation of your brand.” 2. Be fast, and train well Heavily regulated…

    The Content Strategistin Content- 24 readers -
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