David Henderson

  • Leveraging Agenda-Setting to Earn Your Share of Discussion

    …, by default, put yourself in second place and made yourself a ‘wannabe’ in the media’s eye.” If you could – but are not – being brought up in the same industry discussions that your competitors are, it’s likely you’re not influencing the media’s agenda. The idea behind shaping the media’s agenda (better known as agenda-setting) is the notion of being…

    Rodger Johnson/ Relevance- 15 readers -
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