David Jakubowski

  • Facebook Audience Network Updates Coming

    … to value different ad placements. The more likely an ad placement is to drive a conversion or outcome, the more that placement will be worth. This means that Audience Network publishers may see fluctuations in their CPMs (cost per thousand impressions) in either direction. We hope these updates will encourage publishers to develop high-quality placements that are not optimized solely for click-through rates. Advertisers: What sorts of changes do you see coming to Facebook Audience Network? …

    David Cohen/ AllFacebookin Social Facebook- 7 readers -
  • Facebook’s Advertising Week 2014 Schedule

    … and analytics Shyam Venugopal and Nielsen VP of product David Wong. Tuesday, Sept. 30 11:15 a.m., Crowne Plaza Hotel: Marketing for a New Reality. Facebook head of ad tech and Atlas David Jakubowski. 11:20 a.m., Highline Stages: Mobile Marketing in a Connected World (SM2). Facebook VP of global marketing solutions Carolyn Everson and Ford Motor executive…

    David Cohen/ AllFacebookin Facebook- 14 readers -
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