David Meerman Scott

David Meerman Scott (born March 25, 1961) is an American online marketing strategist, and author of several books on marketing, most notably The New Rules of Marketing and PR with over 250,000 copies in print in more than 25 languages.The book was inspired by an accidental discovery (made when he was vice president of marketing at NewsEdge) that creating useful content oneself and publishing it on-line at virtually no cost was consistently more effective than expensive profession public relations programs.
Posts about David Meerman Scott
    • Content Marketing Definition

      50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase.

      Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • Actionable Marketing Guide Summer Reading List

    … to market and sell products. It’s the grandfather of thinking in this category. The New Rules of Marketing and PR by David Meerman Scott. This is one of the early books on online marketing and social media. It’s worth your time as an overview. My students either loved it or found it too elementary. The Tipping Point by Malcolm Gladwell. Gladwell…

    Heidi Cohen/ Heidi Cohen- 12 readers -
  • 5 Core Content Types Every Marketer Needs To Succeed

    … Fill Your Editorial Calendar Without Hurting Your Budget No [piece of content] is an island complete in itself. Long before content marketing ever existed John Donne understood its interconnected nature. Content is part of your organization’s total offering. It makes what Harvard Business Professor Theodore Levitt dubbed “intangibles.” These…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 10 readers -
  • Content Repromotion Plan In 5 Steps

    Your Content Doesn’t Get Enough Attention (Neither Does Mine) Like Donald Trump, your carefully crafted content lusts for attention. Without reader attention, your content can’t support your business. It has no audience. Unlike The Donald, the master of newsjacking according to David Meerman Scott, your content often gets lost in your audience’s social media streams and inboxes.

    Heidi Cohen/ Heidi Cohen- 9 readers -
  • Enhanced Existing Content Marketing Increases Your ROI

    … has a track record. Focus on the best performing pieces. They’ll yield better results, attract a bigger audience and maintain search results. Requires incremental creative resources (although less than the original.) Uses content curation and intelligent content to keep the content top of mind. Enhanced existing content marketing extends your…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • Professional speakers need more than just a media profile today

    … speakers are ‘old school’ thought leaders in their own right, having developed a profile via the traditional media for their thoughts and ideas over a period of years. Sometimes, but not always, they have also written a book, or books. Going back a few years, it was hard to break into the somewhat cosy club of professional speaking because, unless…

    Trevor Youngin Social Content- 14 readers -
  • 10 Tips to Help You Turn Landing Page Traffic Into Leads

    … be dedicated to one action and one action only. 3. Use visuals wisely "While graphics are certainly attractive, they can also increase the load time of your website. In fact, according to the Aberdeen Group, a one-second delay in page-load time results in 11% fewer page views, a 16% decrease in customer satisfaction, and a 7% loss in conversions…

    Carly Stec/ The IMPACT Blogin Paid Search- 6 readers -
  • Three marketing books from 2014 that will help you smash it in 2015!

    … and sales. If you read just these three books, you’ll get a good grasp as to what’s required from a marketing leadership perspective in 2015. Here they are: THE NEW RULES OF SALES AND SERVICE – David Meerman Scott TAGLINE: How to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business ‘New Rules…

    Trevor Youngin Social EMail Content- 16 readers -
  • Brand Quarterly Magazine announces its 50 Marketing Thought Leaders Over 50 List

    … Rubin David Meerman Scott Jill Konrath Steve Farnsworth Mark Schaefer Ardath Albee Janet Fouts Marsha Collier Larry Weber Gina Carr Check out the full 50 Marketing Thought Leaders Over 50 list. Here’s a dedicated Twitter List so you can follow all 50 Marketing Thought Leaders on Twitter in the one hit (the fact that all 50 are on Twitter is telling, no?). …

    Trevor Youngin Twitter- 5 readers -
  • INTERVIEW: David Meerman Scott updates us on the new rules of marketing & PR

    INTERVIEW: David Meerman Scott updates us on the new rules of marketing & PR Despite the massive take-up of new media technologies over the past six to seven years, the basic strategies of marketing in an ever-evolving hyper-connected world have not changed. That’s one of the big take-outs I got from this interview (below) I recorded with David Meerman Scott (pictured) ...

    Trevor Young- 8 readers -
  • Fixing the Appalling State of Marketing in Florida

    …. Though there were a couple of marketing savvy company, like ConnectWise, the vast majority do zero marketing at all – that is a death sentence for businesses. That’s why this letter was mailed out – with fi e direct questions to enable Tampa Bay area companies to rank themselves. The calls and web research will continue as well: David Meerman Scott…

    Jeff Ogden/ Fearless Competitorin Facebook Twitter- 21 readers -
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