David Meerman Scott

David Meerman Scott (born March 25, 1961) is an American online marketing strategist, and author of several books on marketing, most notably The New Rules of Marketing and PR with over 250,000 copies in print in more than 25 languages.The book was inspired by an accidental discovery (made when he was vice president of marketing at NewsEdge) that creating useful content oneself and publishing it on-line at virtually no cost was consistently more effective than expensive profession public relations programs.
Posts about David Meerman Scott
  • Content Marketing Definition

    … providing an experience they want, instead of trying to distract them from the one they came for. In short, it is the very evolution of advertising itself into something more effective, more efficient, and much less odious. Keith Blanchard – Story Worldwide 8. Content marketing is engaging with your community around an idea instead of a product. What…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • Actionable Marketing Guide Summer Reading List

    … to market and sell products. It’s the grandfather of thinking in this category. The New Rules of Marketing and PR by David Meerman Scott. This is one of the early books on online marketing and social media. It’s worth your time as an overview. My students either loved it or found it too elementary. The Tipping Point by Malcolm Gladwell. Gladwell…

    Heidi Cohen/ Heidi Cohen- 14 readers -
  • 5 Core Content Types Every Marketer Needs To Succeed

    … a traditional media company to develop this core content type. Report the news related to your specific niche. Also, consider newsjacking, writing about a high profile news item applied to your topic. David Meerman Scott who created the term newsjacking cleverly tapped into the media frenzy over Donald Trump. (Note: Scott was careful to state…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 14 readers -
  • Content Repromotion Plan In 5 Steps

    … Related titles Subheads (Make sure they can stand alone and make sense. Think soundbite.) Quotes Data points Excerpts 2. Enhance your content with related data to your content to improve findability. Scott Abel calls this Intelligent Content. The goal is make your content easy to find, reuse and repromote when appropriate. Here’s Content Marketing…

    Heidi Cohen/ Heidi Cohenin Content- 14 readers -
  • Enhanced Existing Content Marketing Increases Your ROI

    … content isn’t a new concept. For years, book publishers have updated existing books to make them more attractive and marketable. For example, David Meerman Scott’s The New Rules of Marketing & PR is in its 5th edition. As content marketing continues to grow, marketers will discover that their content budgets (aka their corporate allowances…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • Professional speakers need more than just a media profile today

    … courtesy @dmscott I caught up recently with Boston-based best-selling author and busy professional speaker David Meerman Scott (above) who was in Melbourne to speak at a Tony Robbins Business Mastery event (he wrote about it here). David is a perfect example of someone who has used the combination of blog and social media to great effect. I asked…

    Trevor Youngin Social Content- 17 readers -
  • 10 Tips to Help You Turn Landing Page Traffic Into Leads

    … a solution just for them." - David Meerman Scott via DavidMeermanScott.com Takeaway: Don't write landing page copy that you'd want to read, but rather focus on what you think you're ideal customer needs to hear. Address their specific needs and pain points to ensure that you're capturing their attention and conveying value. 7. Test, test, and test…

    Carly Stec/ The IMPACT Blogin Paid Search- 6 readers -
  • Three marketing books from 2014 that will help you smash it in 2015!

    … and sales. If you read just these three books, you’ll get a good grasp as to what’s required from a marketing leadership perspective in 2015. Here they are: THE NEW RULES OF SALES AND SERVICE – David Meerman Scott TAGLINE: How to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business ‘New Rules…

    Trevor Youngin Social EMail Content- 19 readers -
  • Brand Quarterly Magazine announces its 50 Marketing Thought Leaders Over 50 List

    … Rubin David Meerman Scott Jill Konrath Steve Farnsworth Mark Schaefer Ardath Albee Janet Fouts Marsha Collier Larry Weber Gina Carr Check out the full 50 Marketing Thought Leaders Over 50 list. Here’s a dedicated Twitter List so you can follow all 50 Marketing Thought Leaders on Twitter in the one hit (the fact that all 50 are on Twitter is telling, no?). …

    Trevor Youngin Twitter- 8 readers -
  • INTERVIEW: David Meerman Scott updates us on the new rules of marketing & PR

    INTERVIEW: David Meerman Scott updates us on the new rules of marketing & PR Despite the massive take-up of new media technologies over the past six to seven years, the basic strategies of marketing in an ever-evolving hyper-connected world have not changed. That’s one of the big take-outs I got from this interview (below) I recorded with David Meerman Scott (pictured) ...

    Trevor Young- 8 readers -
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