David Meerman Scott

David Meerman Scott (born March 25, 1961) is an American online marketing strategist, and author of several books on marketing, most notably The New Rules of Marketing and PR with over 250,000 copies in print in more than 25 languages.The book was inspired by an accidental discovery (made when he was vice president of marketing at NewsEdge) that creating useful content oneself and publishing it on-line at virtually no cost was consistently more effective than expensive profession public relations programs.
Posts about David Meerman Scott
  • Actionable Marketing Guide Summer Reading List

    … Allen. This is the mother of all organization guides. At a minimum, read it to see what you can adapt and make your own. I bought this book when it first appeared in hardcover. The Life Changing Magic of Tidying Up by Marie Kondo. I put this book on this list since it’s another way of organizing your stuff and your mind. I heard about it via word…

    Heidi Cohen/ Heidi Cohen- 11 readers -
  • 5 Core Content Types Every Marketer Needs To Succeed

    … a traditional media company to develop this core content type. Report the news related to your specific niche. Also, consider newsjacking, writing about a high profile news item applied to your topic. David Meerman Scott who created the term newsjacking cleverly tapped into the media frenzy over Donald Trump. (Note: Scott was careful to state…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 8 readers -
  • Content Repromotion Plan In 5 Steps

    … audience’s social media streams and inboxes. Every content marketer worth their salt has a plan to distribute their content as soon as it’s published. But content distribution is a once and done process for 75% of marketers. They’re on to their next new piece of content. That’s research by Kapost. Don’t blame your marketers. It’s not their fault…

    Heidi Cohen/ Heidi Cohenin Content- 7 readers -
  • Enhanced Existing Content Marketing Increases Your ROI

    … and landing pages. Use two small samples and only test one element at a time. If you change a number of things you may not know what works best. Testing lots of elements at the same time requires sophisticated tools for multivariate analysis. Read Which Test Won, Brian Massey, Tim Ash and Marketing Experiments to get ideas and learn what works…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -
  • Professional speakers need more than just a media profile today

    … speakers are ‘old school’ thought leaders in their own right, having developed a profile via the traditional media for their thoughts and ideas over a period of years. Sometimes, but not always, they have also written a book, or books. Going back a few years, it was hard to break into the somewhat cosy club of professional speaking because, unless…

    Trevor Youngin Social Content- 12 readers -
  • 10 Tips to Help You Turn Landing Page Traffic Into Leads

    … a solution just for them." - David Meerman Scott via DavidMeermanScott.com Takeaway: Don't write landing page copy that you'd want to read, but rather focus on what you think you're ideal customer needs to hear. Address their specific needs and pain points to ensure that you're capturing their attention and conveying value. 7. Test, test, and test…

    Carly Stec/ The IMPACT Blogin Paid Search- 5 readers -
  • Three marketing books from 2014 that will help you smash it in 2015!

    … of community, and why all brands need more vocal advocates, champions and ambassadors (while at the same time providing advice on how to deal with “drama queens, divas and … pesky trolls”). I really enjoyed Chapter 10 which talked about the importance of company CEOs to be more social, but how in fact they’re as rare as ‘blue unicorns’ (hat-tip to Jim…

    Trevor Youngin Social EMail Content- 15 readers -
  • Brand Quarterly Magazine announces its 50 Marketing Thought Leaders Over 50 List

    … Rubin David Meerman Scott Jill Konrath Steve Farnsworth Mark Schaefer Ardath Albee Janet Fouts Marsha Collier Larry Weber Gina Carr Check out the full 50 Marketing Thought Leaders Over 50 list. Here’s a dedicated Twitter List so you can follow all 50 Marketing Thought Leaders on Twitter in the one hit (the fact that all 50 are on Twitter is telling, no?). …

    Trevor Youngin Twitter- 4 readers -
  • Fixing the Appalling State of Marketing in Florida

    …. Though there were a couple of marketing savvy company, like ConnectWise, the vast majority do zero marketing at all – that is a death sentence for businesses. That’s why this letter was mailed out – with fi e direct questions to enable Tampa Bay area companies to rank themselves. The calls and web research will continue as well: David Meerman Scott…

    Jeff Ogden/ Fearless Competitorin Facebook Twitter- 20 readers -
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