David Meerman Scott

David Meerman Scott (born March 25, 1961) is an American online marketing strategist, and author of several books on marketing, most notably The New Rules of Marketing and PR with over 250,000 copies in print in more than 25 languages.The book was inspired by an accidental discovery (made when he was vice president of marketing at NewsEdge) that creating useful content oneself and publishing it on-line at virtually no cost was consistently more effective than expensive profession public relations programs.
Posts about David Meerman Scott
  • Summit on Content Marketing | Online | May 22 to June 2, 2017

    … – including keynotes from Brian Carter, Mari Smith, Juntae Delane, Melonie Dodaro, Rand Fishkin, John Hall, Tim Hughes, Mich Jackson, Cynthia Johnson, Neil Patel, and David Meerman Scott. Look over their packed schedule. Then reserve your spot to take advantage of their Early Bird pricing. Learn More About the Summit on Content Marketing Disclosure: We are an affiliate of the Summit on Content Marketing. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Content- 29 readers -
  • Actionable Marketing Guide Summer Reading List

    … to market and sell products. It’s the grandfather of thinking in this category. The New Rules of Marketing and PR by David Meerman Scott. This is one of the early books on online marketing and social media. It’s worth your time as an overview. My students either loved it or found it too elementary. The Tipping Point by Malcolm Gladwell. Gladwell…

    Heidi Cohen/ Heidi Cohen- 30 readers -
  • 5 Core Content Types Every Marketer Needs To Succeed

    … for. Crowd Pleaser content takes resources and time to gather, organize and optimize the information. Syed Balkhi tapped into the power of this content with his List25 blog. It’s a smart move. It has an easy-to-follow format for both readers and content curators. Every post consists of (you guessed it!) 25 points. It’s a no brainer. Here’s…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 27 readers -
  • Content Repromotion Plan In 5 Steps

    … Related titles Subheads (Make sure they can stand alone and make sense. Think soundbite.) Quotes Data points Excerpts 2. Enhance your content with related data to your content to improve findability. Scott Abel calls this Intelligent Content. The goal is make your content easy to find, reuse and repromote when appropriate. Here’s Content Marketing…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • Enhanced Existing Content Marketing Increases Your ROI

    … Give Your Content A New Lease On Life and A Second LTV As pressure increases to show measurable content ROI, marketers will focus on enhanced existing content marketing. Enhanced existing content marketing up-cycles your published content with low marketing investment to improve results such as increased leads or sales. Improving existing…

    Heidi Cohen/ Heidi Cohenin Content- 40 readers -
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