David Meerman Scott

David Meerman Scott (born March 25, 1961) is an American online marketing strategist, and author of several books on marketing, most notably The New Rules of Marketing and PR with over 250,000 copies in print in more than 25 languages.The book was inspired by an accidental discovery (made when he was vice president of marketing at NewsEdge) that creating useful content oneself and publishing it on-line at virtually no cost was consistently more effective than expensive profession public relations programs.
Posts about David Meerman Scott
  • Summit on Content Marketing | Online | May 22 to June 2, 2017

    … – including keynotes from Brian Carter, Mari Smith, Juntae Delane, Melonie Dodaro, Rand Fishkin, John Hall, Tim Hughes, Mich Jackson, Cynthia Johnson, Neil Patel, and David Meerman Scott. Look over their packed schedule. Then reserve your spot to take advantage of their Early Bird pricing. Learn More About the Summit on Content Marketing Disclosure: We are an affiliate of the Summit on Content Marketing. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Content- 20 readers -
  • Content Marketing Definition

    … that will be successful. It has to be a mindset that is embraced and encouraged. You’ve got to start thinking like a publisher and use that to plan and execute your entire marketing plan which content of any variety should be a part of. C.C. Chapman, co-author with Ann Handley of Content Rules 13. Creating content that helps market your business. When you…

    Heidi Cohen/ Heidi Cohenin Content- 50 readers -
  • Actionable Marketing Guide Summer Reading List

    … to market and sell products. It’s the grandfather of thinking in this category. The New Rules of Marketing and PR by David Meerman Scott. This is one of the early books on online marketing and social media. It’s worth your time as an overview. My students either loved it or found it too elementary. The Tipping Point by Malcolm Gladwell. Gladwell…

    Heidi Cohen/ Heidi Cohen- 23 readers -
  • 5 Core Content Types Every Marketer Needs To Succeed

    … series. Stephen Colbert was brilliant at this. His “Better Know A District” was a series of conversations with sitting Representatives. Third segment. Is an interview with someone interesting. Jon Stewart established his political chops giving him access to a wide range of politicians who wanted access to his hard-to-reach 18-30 year old male…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 21 readers -
  • Content Repromotion Plan In 5 Steps

    … Your Content Doesn’t Get Enough Attention (Neither Does Mine) Like Donald Trump, your carefully crafted content lusts for attention. Without reader attention, your content can’t support your business. It has no audience. Unlike The Donald, the master of newsjacking according to David Meerman Scott, your content often gets lost in your…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • Enhanced Existing Content Marketing Increases Your ROI

    … and landing pages. Use two small samples and only test one element at a time. If you change a number of things you may not know what works best. Testing lots of elements at the same time requires sophisticated tools for multivariate analysis. Read Which Test Won, Brian Massey, Tim Ash and Marketing Experiments to get ideas and learn what works…

    Heidi Cohen/ Heidi Cohenin Content- 37 readers -
  • Professional speakers need more than just a media profile today

    … Since I joined the professional speaking circuit a few years back, I’ve been exposed to a broad variety of speakers who generate revenue from the stage; some do it as a full time gig, others – like me – speak on a part-time basis because we earn the bulk of our income from other sources such as consulting and advisory work. Many professional…

    Trevor Youngin Social Content- 20 readers -
  • 10 Tips to Help You Turn Landing Page Traffic Into Leads

    … a solution just for them." - David Meerman Scott via DavidMeermanScott.com Takeaway: Don't write landing page copy that you'd want to read, but rather focus on what you think you're ideal customer needs to hear. Address their specific needs and pain points to ensure that you're capturing their attention and conveying value. 7. Test, test, and test…

    Carly Stec/ The IMPACT Blogin Paid Search- 7 readers -
  • Three marketing books from 2014 that will help you smash it in 2015!

    … but not so well today. David holds nothing back relaying stories of the dumb things some brands do that annoy savvy connected customers; never fear though, he more than balances the ledger by providing plenty of shining examples of companies that are doing things right and winning business as a result (e.g. Nobis Hotels, Quark Expeditions, OPEN Cycle…

    Trevor Youngin Social EMail Content- 25 readers -
  • Brand Quarterly Magazine announces its 50 Marketing Thought Leaders Over 50 List

    Brand Quarterly Magazine has just published its 50 Marketing Thought Leaders Over 50 list for 2014. According to Brand Quarterly: “Each of the Marketing Thought Leaders highlighted on this year’s list have a wealth of experience and knowledge to share with fellow marketers; and have gained the respect of their peers through their words, actions and achievements, in print, online and in person.

    Trevor Young- 10 readers -
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