David Meerman Scott

David Meerman Scott (born March 25, 1961) is an American online marketing strategist, and author of several books on marketing, most notably The New Rules of Marketing and PR with over 250,000 copies in print in more than 25 languages.The book was inspired by an accidental discovery (made when he was vice president of marketing at NewsEdge) that creating useful content oneself and publishing it on-line at virtually no cost was consistently more effective than expensive profession public relations programs.
Posts about David Meerman Scott
  • Summit on Content Marketing | Online | May 22 to June 2, 2017

    … – including keynotes from Brian Carter, Mari Smith, Juntae Delane, Melonie Dodaro, Rand Fishkin, John Hall, Tim Hughes, Mich Jackson, Cynthia Johnson, Neil Patel, and David Meerman Scott. Look over their packed schedule. Then reserve your spot to take advantage of their Early Bird pricing. Learn More About the Summit on Content Marketing Disclosure: We are an affiliate of the Summit on Content Marketing. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Content- 29 readers -
  • Actionable Marketing Guide Summer Reading List

    … to market and sell products. It’s the grandfather of thinking in this category. The New Rules of Marketing and PR by David Meerman Scott. This is one of the early books on online marketing and social media. It’s worth your time as an overview. My students either loved it or found it too elementary. The Tipping Point by Malcolm Gladwell. Gladwell…

    Heidi Cohen/ Heidi Cohen- 28 readers -
  • 5 Core Content Types Every Marketer Needs To Succeed

    … a traditional media company to develop this core content type. Report the news related to your specific niche. Also, consider newsjacking, writing about a high profile news item applied to your topic. David Meerman Scott who created the term newsjacking cleverly tapped into the media frenzy over Donald Trump. (Note: Scott was careful to state…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 27 readers -
  • Content Repromotion Plan In 5 Steps

    … audience’s social media streams and inboxes. Every content marketer worth their salt has a plan to distribute their content as soon as it’s published. But content distribution is a once and done process for 75% of marketers. They’re on to their next new piece of content. That’s research by Kapost. Don’t blame your marketers. It’s not their fault…

    Heidi Cohen/ Heidi Cohenin Content- 26 readers -
  • Enhanced Existing Content Marketing Increases Your ROI

    … Give Your Content A New Lease On Life and A Second LTV As pressure increases to show measurable content ROI, marketers will focus on enhanced existing content marketing. Enhanced existing content marketing up-cycles your published content with low marketing investment to improve results such as increased leads or sales. Improving existing…

    Heidi Cohen/ Heidi Cohenin Content- 39 readers -
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