David Meerman Scott

David Meerman Scott (born March 25, 1961) is an American online marketing strategist, and author of several books on marketing, most notably The New Rules of Marketing and PR with over 250,000 copies in print in more than 25 languages.The book was inspired by an accidental discovery (made when he was vice president of marketing at NewsEdge) that creating useful content oneself and publishing it on-line at virtually no cost was consistently more effective than expensive profession public relations programs.
Posts about David Meerman Scott
  • Content Marketing Definition

    …, photos, an infographic, a Twitter stream, an ebook, a Facebook page. David Meerman Scott, author of The New Rules of Marketing and PR 46. Content marketing is: Creative knowledge sharing–using content across multiple platforms to reach various audiences–with the objective to influence thought and/or drive behavior. Sharing content…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Actionable Marketing Guide Summer Reading List

    … to market and sell products. It’s the grandfather of thinking in this category. The New Rules of Marketing and PR by David Meerman Scott. This is one of the early books on online marketing and social media. It’s worth your time as an overview. My students either loved it or found it too elementary. The Tipping Point by Malcolm Gladwell. Gladwell…

    Heidi Cohen/ Heidi Cohen- 13 readers -
  • 5 Core Content Types Every Marketer Needs To Succeed

    … on a regular schedule. Assess the potential to repackaged and/or repromote each piece. Foundational content requires lots of effort and resources. 2. Customer-focused content Customer-focused content is what The Sales Lion Marcus Sheridan calls, “They ask, you answer” content. In its simplest form, this core content type answers every possible customer…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 12 readers -
  • Content Repromotion Plan In 5 Steps

    … Your Content Doesn’t Get Enough Attention (Neither Does Mine) Like Donald Trump, your carefully crafted content lusts for attention. Without reader attention, your content can’t support your business. It has no audience. Unlike The Donald, the master of newsjacking according to David Meerman Scott, your content often gets lost in your…

    Heidi Cohen/ Heidi Cohenin Content- 11 readers -
  • Enhanced Existing Content Marketing Increases Your ROI

    … Give Your Content A New Lease On Life and A Second LTV As pressure increases to show measurable content ROI, marketers will focus on enhanced existing content marketing. Enhanced existing content marketing up-cycles your published content with low marketing investment to improve results such as increased leads or sales. Improving existing…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
  • Professional speakers need more than just a media profile today

    … courtesy @dmscott I caught up recently with Boston-based best-selling author and busy professional speaker David Meerman Scott (above) who was in Melbourne to speak at a Tony Robbins Business Mastery event (he wrote about it here). David is a perfect example of someone who has used the combination of blog and social media to great effect. I asked…

    Trevor Youngin Social Content- 16 readers -
  • 10 Tips to Help You Turn Landing Page Traffic Into Leads

    … be partial to a particular phrasing of something, it's important that you test it against an alternative to determine its effectivity. 10. Write like a human "Write like you talk, and avoid using business jargon in your copy. Prospects don’t want to hear how your first-rate, top-of-the-line company is leveraging cutting-edge techniques to teach waffle…

    Carly Stec/ The IMPACT Blogin Paid Search- 6 readers -
  • Three marketing books from 2014 that will help you smash it in 2015!

    … and sales. If you read just these three books, you’ll get a good grasp as to what’s required from a marketing leadership perspective in 2015. Here they are: THE NEW RULES OF SALES AND SERVICE – David Meerman Scott TAGLINE: How to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business ‘New Rules…

    Trevor Youngin Social EMail Content- 17 readers -
  • Brand Quarterly Magazine announces its 50 Marketing Thought Leaders Over 50 List

    … Rubin David Meerman Scott Jill Konrath Steve Farnsworth Mark Schaefer Ardath Albee Janet Fouts Marsha Collier Larry Weber Gina Carr Check out the full 50 Marketing Thought Leaders Over 50 list. Here’s a dedicated Twitter List so you can follow all 50 Marketing Thought Leaders on Twitter in the one hit (the fact that all 50 are on Twitter is telling, no?). …

    Trevor Youngin Twitter- 6 readers -
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