David Meerman Scott

David Meerman Scott (born March 25, 1961) is an American online marketing strategist, and author of several books on marketing, most notably The New Rules of Marketing and PR with over 250,000 copies in print in more than 25 languages.The book was inspired by an accidental discovery (made when he was vice president of marketing at NewsEdge) that creating useful content oneself and publishing it on-line at virtually no cost was consistently more effective than expensive profession public relations programs.
Posts about David Meerman Scott
  • Content Marketing Definition

    … marketing marries publishing/TV/radio/events – and marketing – to build audiences, deliver relevant and educational “content” and information such as a white paper, webcast, video, or article, potentially turning fans, followers, readers, and viewers, into customers. Anna Maria Virzi – Gartner Group 50. Content Marketing is the strategic creation…

    Heidi Cohen/ Heidi Cohenin Content- 37 readers -
  • Actionable Marketing Guide Summer Reading List

    …, is the need to write and communicate well. For that reason, I think it’s important to include a few of my favorites. Everyone Writes by Ann Handley. I didn’t believe it when Ann Handley confided in me when she was writing this easy-to-consume book on writing. But I’m eating my words. This book should be a must-read for high school and college students…

    Heidi Cohen/ Heidi Cohen- 15 readers -
  • 5 Core Content Types Every Marketer Needs To Succeed

    … for. Crowd Pleaser content takes resources and time to gather, organize and optimize the information. Syed Balkhi tapped into the power of this content with his List25 blog. It’s a smart move. It has an easy-to-follow format for both readers and content curators. Every post consists of (you guessed it!) 25 points. It’s a no brainer. Here’s…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 19 readers -
  • Content Repromotion Plan In 5 Steps

    … results you’re seeking. You need to cheer your content on through repromotion. RECOMMENDED READING: Why you need to repromote your content marketing A Content Repromotion Plan provides the additional attention your existing content needs to reach its maximum engaged audience. It extends the life of your content by getting more people to see…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • Enhanced Existing Content Marketing Increases Your ROI

    … and landing pages. Use two small samples and only test one element at a time. If you change a number of things you may not know what works best. Testing lots of elements at the same time requires sophisticated tools for multivariate analysis. Read Which Test Won, Brian Massey, Tim Ash and Marketing Experiments to get ideas and learn what works…

    Heidi Cohen/ Heidi Cohenin Content- 32 readers -
  • Professional speakers need more than just a media profile today

    … courtesy @dmscott I caught up recently with Boston-based best-selling author and busy professional speaker David Meerman Scott (above) who was in Melbourne to speak at a Tony Robbins Business Mastery event (he wrote about it here). David is a perfect example of someone who has used the combination of blog and social media to great effect. I asked…

    Trevor Youngin Social Content- 18 readers -
  • 10 Tips to Help You Turn Landing Page Traffic Into Leads

    … a solution just for them." - David Meerman Scott via DavidMeermanScott.com Takeaway: Don't write landing page copy that you'd want to read, but rather focus on what you think you're ideal customer needs to hear. Address their specific needs and pain points to ensure that you're capturing their attention and conveying value. 7. Test, test, and test…

    Carly Stec/ The IMPACT Blogin Paid Search- 6 readers -
  • Three marketing books from 2014 that will help you smash it in 2015!

    … in the digital age Spin Sucks is also the name of Gini’s hugely popular PR blog. If you read the blog and like it, you’ll love the book. And vice-versa. Like David Meerman Scott, Gini writes in fluff-free, economical style; she has been on the leading edge of PR for years now and while many of her contemporaries are probably still struggling to come…

    Trevor Youngin Social EMail Content- 20 readers -
  • Brand Quarterly Magazine announces its 50 Marketing Thought Leaders Over 50 List

    … Rubin David Meerman Scott Jill Konrath Steve Farnsworth Mark Schaefer Ardath Albee Janet Fouts Marsha Collier Larry Weber Gina Carr Check out the full 50 Marketing Thought Leaders Over 50 list. Here’s a dedicated Twitter List so you can follow all 50 Marketing Thought Leaders on Twitter in the one hit (the fact that all 50 are on Twitter is telling, no?). …

    Trevor Youngin Twitter- 9 readers -
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