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In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hey Mike, sorry for the longer-than-usual hiatus between our conversations.
At the end of each year, Street Fight invites staffers, friends, and luminaries from the industry to share their predictions for what’s in store for the coming year. Today, we take a look back at some of the predictions for 2015 to see who was on target and who missed the mark. These represent a small number of the total predictions from last year, which you can find here and here.
… at a complex moment in the local search industry. Smartphones continue to change search behavior and a crop of new vertical-specific startups threaten to chip away at Google’s hegemony in certain categories. David Mihm, the director of local search strategy at Moz, is well-versed in the update, and getting set to speak about it at the Local Data…