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In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hey Mike, sorry for the longer-than-usual hiatus between our conversations.
… year, which you can find here and here. We ran 2016 predictions from our analyst contributors yesterday. We’ll be running staff predictions in two installments. The first published today. Look for part two tomorrow. David Mihm, director of local search strategy, Moz We’ll see a major new partnership or standalone player emerge in email marketing…
Last summer, Google released a significant change to its local search algorithm that aimed to improve the accuracy of location parameters in a search result. In the months since, the update, later dubbed Pigeon, appears to have shifted the balance of power in its results to favor larger-scale, branded search terms. The algorithm update comes at a complex moment in the local search industry.