David Ogilvy

    • Content Marketing Definition

      50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase.

      Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • Customer Advertising Preferences For 2016

    … business at all? And if so, where do they want to see your brand’s ads? If you’re like most marketers, you only think about your prospect to get her to buy your product. Yet as David Ogilvy famously pointed out: “The consumer isn’t a moron; she is your wife.” If that’s the case, don’t you think it’s worth your time to understand how your prospect…

    Heidi Cohen/ Heidi Cohenin EMail- 14 readers -
  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content…

    Joe Lazauskas/ The Content Strategistin Content- 25 readers -
  • Blogging Basics 201– What Your Teacher Forgot To Tell You

    … view works well with existing meetings and deadlines to gather other perspectives. 2. Craft great titles. Like it or not, titles can make or break your content. This dates back to Mad Man David Ogilvy who pointed out that 80% of potential readers don’t get beyond the headline. Spend time crafting the headline. It’s time better spent than adding more…

    Heidi Cohen/ Heidi Cohenin Social Content- 31 readers -
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