David Ogilvy

  • Generate New Blog Post Ideas: Yes You Can!

    … How To Have More Blog Posts Than You Can Write HELP—I must write an article today but I can’t generate new blog post ideas. Sound familiar? If so, you’re not alone. Top bloggers make it look easy. They churn out post after blog post. You can too! Don’t look surprised. I can tell you their secret in one word: Practice. Like the showoff…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 22 readers -
  • Content Marketing Definition

    …. Elaboration: Content Marketing is an intentional approach to attracting, engaging and inspiring customers to a logical conclusion to buy and share through content that empathizes with the varied interests and behaviors during the buying cycle. Lee Odden – Top Rank Marketing, author of Optimize: How to Attract and Engage More Customers by Integrating…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • Customer Advertising Preferences For 2016

    … business at all? And if so, where do they want to see your brand’s ads? If you’re like most marketers, you only think about your prospect to get her to buy your product. Yet as David Ogilvy famously pointed out: “The consumer isn’t a moron; she is your wife.” If that’s the case, don’t you think it’s worth your time to understand how your prospect…

    Heidi Cohen/ Heidi Cohenin EMail- 17 readers -
  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 27 readers -
  • Blogging Basics 201– What Your Teacher Forgot To Tell You

    … view works well with existing meetings and deadlines to gather other perspectives. 2. Craft great titles. Like it or not, titles can make or break your content. This dates back to Mad Man David Ogilvy who pointed out that 80% of potential readers don’t get beyond the headline. Spend time crafting the headline. It’s time better spent than adding more…

    Heidi Cohen/ Heidi Cohenin Social Content- 33 readers -
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