David Ogilvy

  • Customer Advertising Preferences For 2016

    … business at all? And if so, where do they want to see your brand’s ads? If you’re like most marketers, you only think about your prospect to get her to buy your product. Yet as David Ogilvy famously pointed out: “The consumer isn’t a moron; she is your wife.” If that’s the case, don’t you think it’s worth your time to understand how your prospect…

    Heidi Cohen/ Heidi Cohenin EMail- 13 readers -
  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content…

    Joe Lazauskas/ The Content Strategistin Content- 23 readers -
  • Blogging Basics 201– What Your Teacher Forgot To Tell You

    …%. To increase the chances that your blog posts will get read, do the following: Exploit the power of outlining. Not only do readers zoom in on your bolding, but also it helps create the F-pattern of online content consumption noted by UX expert Jakob Nielsen. Use short paragraphs. Keep your paragraphs to 3 to 5 lines tops. Pay attention…

    Heidi Cohen/ Heidi Cohenin Social Content- 29 readers -
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