David Ogilvy

  • Generate New Blog Post Ideas: Yes You Can!

    … and make them your own. Of course this doesn’t mean copying someone else’s work and changing a few words here and there. Instead apply the idea to your blog. Make them fresh and new. For example, Social Triggers’s Derek Halpern tailors his content to different audiences by using specifics of different markets. Conquer Blank Blog Post Anxiety…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 34 readers -
  • Content Marketing Definition

    … published as an end product in and of itself without marketing messaging ties. Advertorial has taken over to the extent that many consumers believe all editorial is advertorial. Anne Holland – Which Test Won 29. Content marketing is the opportunity for brands to think beyond their own original content and messaging to include a mix of original…

    Heidi Cohen/ Heidi Cohenin Content- 52 readers -
  • Customer Advertising Preferences For 2016

    … business at all? And if so, where do they want to see your brand’s ads? If you’re like most marketers, you only think about your prospect to get her to buy your product. Yet as David Ogilvy famously pointed out: “The consumer isn’t a moron; she is your wife.” If that’s the case, don’t you think it’s worth your time to understand how your prospect…

    Heidi Cohen/ Heidi Cohenin EMail- 18 readers -
  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 33 readers -
  • Blogging Basics 201– What Your Teacher Forgot To Tell You

    … view works well with existing meetings and deadlines to gather other perspectives. 2. Craft great titles. Like it or not, titles can make or break your content. This dates back to Mad Man David Ogilvy who pointed out that 80% of potential readers don’t get beyond the headline. Spend time crafting the headline. It’s time better spent than adding more…

    Heidi Cohen/ Heidi Cohenin Social Content- 41 readers -
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