David Ogilvy

  • Generate New Blog Post Ideas: Yes You Can!

    … How To Have More Blog Posts Than You Can Write HELP—I must write an article today but I can’t generate new blog post ideas. Sound familiar? If so, you’re not alone. Top bloggers make it look easy. They churn out post after blog post. You can too! Don’t look surprised. I can tell you their secret in one word: Practice. Like the showoff…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 21 readers -
  • Content Marketing Definition

    … 50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • Customer Advertising Preferences For 2016

    …. 11% of US adults prefer mobile apps. 7% of US adults prefer online video ads. To put this data in perspective consider what MadMan Fairfax Cone said about his profession: “Advertising is what you do when you can’t talk to someone.” Customer Advertising Preferences – MarketingSherpa Research Chart What’s the surprise when you look at customer’s…

    Heidi Cohen/ Heidi Cohenin EMail- 16 readers -
  • 50 Quotes That’ll Make You a Better Content Marketer

    … Content marketing may be the hot new trend in the content marketing world, but it’s also the underdog—the discipline with the least budget, most doubters, and highest degree of difficulty when it comes to doing it well. But when you’re doing it well, it’s also an incredible amount of fun. As David Carr said, “Creating media content is a diverting…

    Joe Lazauskas/ The Content Strategistin Content- 26 readers -
  • Blogging Basics 201– What Your Teacher Forgot To Tell You

    …, determine what you want your reader to do after they finish your article. If you don’t know the answer to this point, how do you expect your readers to do anything except leave your blog when they finish? At a minimum, ask them to join your email list. (BTW—We’d be thrilled if you would sign up for our newsletter.) 10. Track blog metrics consistently…

    Heidi Cohen/ Heidi Cohenin Social Content- 32 readers -
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