David Plouffe

  • Uber’s Hiring an Editor to Develop Owned Content Under David Plouffe

    … posted a job listing on its website for editorial director, as reported by the International Business Times. It turns out that editorial director will report to David Plouffe, the mastermind behind President Obama’s social-savvy 2008 presidential campaign. According to the job description, it’s a substantial position that includes building…

    Joe Lazauskas/ The Content Strategistin Content- 13 readers -
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  • Don’t Sleep on Content MarketingDon’t Sleep on Content Marketing
    Many companies have hired editorial staffers in recent years to write content for their blogs and be their voices on social media. Now, some are going further by building full-blown media propertie...