David Serfaty

  • Facebook’s Prototype Mobile Ad Format: A Perfect Mix of Branding, Direct Response

    … functionality that isn’t cluttered with irrelevant ads and content. With its possible new mobile ad format, Facebook appears to have captured the best of both worlds for a user experience that will help drive more time in-app and more sales opportunities for advertisers. David Serfaty is vice president of social advertising at Matomy Media Group, a global digital performance-based advertising company. He can be contacted at david.s@matomy.com. …

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