David Shim

  • Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads

    … of the time you don’t have Internet, you’re limited in what you can do and what has your attention,” says David Shim, founder and CEO of Placed. “The Captivate screen is the one thing that is moving, that is shining; it’s what you’re looking at. That’s a huge benefit from a branding perspective.” This opportunity is capitalizing on a short time period…

    Street Fight- 36 readers -
  • With New Attribution Feature, Placed Can Tell Whether Your Billboard Is Hot or Not

    … unveiled back in July, it can bridge the gab between OOH ads (billboards) to physical store visitations. By factoring in proximity, angle, distance, and direction, David Shim, founder and CEO of Placed, told Street Fight that the company can determine whether a consumer sees a billboard advertising an offline business and then does — or doesn’t go…

    Street Fight- 21 readers -
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