David Shim

  • Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads

    … A partnership between two location tech companies is calculating new data about a few specific moments in consumers’ daily lives: the oasis of quiet in the office elevator. Digital media company Captivate announced today that it is teaming up with location analytics firm Placed to measure when consumers visit in-store locations after seeing…

    Street Fight- 26 readers -
  • With New Attribution Feature, Placed Can Tell Whether Your Billboard Is Hot or Not

    … Location-based analytics provider Placed is keen on showing media agencies and advertisers that out-of-home (OOH) ads such as billboards can point the consumer in the right direction, literally — and ultimately lead them to an in-store visit. The Seattle-based company announced this morning that via Placed Attribution, which the company…

    Street Fight- 16 readers -
  • Rating Street Fight’s 2015 Predictions

    … email marketing, a tactic that ranked second only to online advertising. Perry Evans, CEO, Closely In 2015, small businesses will continue to feel intense pressure to make moves into an increasingly diverse range of digital marketing and operations tools. With over 2,000 startups building products for SMBs (according to AngelList), the intensity…

    Street Fightin EMail Google- 22 readers -
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