David Shim

  • Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads

    … an elevator ad. Consumers exposed to Captivate’s digital screens found in building lobbies and elevators are cross-referenced with Placed’s app users to offer location visit measurement as a new KPI, giving advertisers insights about what consumers do after they see an ad. “In the elevator, in that moment, you’re not talking on phone, a lot…

    Street Fight- 36 readers -
  • With New Attribution Feature, Placed Can Tell Whether Your Billboard Is Hot or Not

    … unveiled back in July, it can bridge the gab between OOH ads (billboards) to physical store visitations. By factoring in proximity, angle, distance, and direction, David Shim, founder and CEO of Placed, told Street Fight that the company can determine whether a consumer sees a billboard advertising an offline business and then does — or doesn’t go…

    Street Fight- 21 readers -
  • Rating Street Fight’s 2015 Predictions

    … solutions that work for business owners who aren’t marketing technology specialists. We’re not quite there yet. David Shim, CEO, Placed 2015 is set to be the “year of the beacon,” specifically the top of the hype curve, where beacons follow the path of NFC, RFID, and QR codes. Assessment: This one fell a little short of the mark. Beacons moved more…

    Street Fightin EMail Google- 29 readers -
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