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A partnership between two location tech companies is calculating new data about a few specific moments in consumers’ daily lives: the oasis of quiet in the office elevator. Digital media company Captivate announced today that it is teaming up with location analytics firm Placed to measure when consumers visit in-store locations after seeing an elevator ad.
… unveiled back in July, it can bridge the gab between OOH ads (billboards) to physical store visitations. By factoring in proximity, angle, distance, and direction, David Shim, founder and CEO of Placed, told Street Fight that the company can determine whether a consumer sees a billboard advertising an offline business and then does — or doesn’t go…
… to change the rules; they’re trying to play a whole different game. And for sharing economy firms, Washington no longer constitutes the home turf. Their battles will play out in urban centers and state capitals. Frost Prioleau, CEO, Simpli.fi Programmatic advertising will continue to evolve in many of the ways that search advertising has evolved. Across…