David Staas

  • NinthDecimal Partners with TiVo to Measure TV Advertising’s Real-World Influence

    … a bigger piece of the ROI puzzle. Today, the company announced the launch of a TV measurement solution in partnership with TiVo‘s research subsidiary. Called LCI TV, NinthDecimal’s new solution enables marketers to see whether or not a television campaign was successful in driving consumers to visit and make purchases at brick-and-mortar locations…

    Street Fight- 13 readers -
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