David Staas

  • Attribution and Measurement  is Creating a Data Management Arms Race

    … IoT’s Sweeney says that what’s happening with companies expanding data management platforms is having another effect. “This is really interesting, I think, what is going on with the DMP [Data Management Platform] side,” Sweeney says. “I think it’s so obvious what’s happening right now. These big companies, Google, Facebook, now Snapchat, they all…

    Street Fight- 14 readers -