David Staas

  • NinthDecimal Partners with TiVo to Measure TV Advertising’s Real-World Influence

    … device to a desktop, but you can also connect all of that to TV, to direct mail, to out-of-home, to radio, and other forms of media,” he said. “Now you can begin to build that understanding of audience and measurement attribution of campaigns across all of that — the entire ecosystem, that omnichannel platform. That’s really what we’ve built today…

    Street Fight- 14 readers -
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