David Staas

  • Attribution and Measurement  is Creating a Data Management Arms Race

    … to Walmart.’” NinthDecimal separated its data platform from media in 2014, and Staas says the business now exists in four categories: audience data, brand activation, measurement and attribution, and insights and analytics. He says that these segmented datasets are now solving some of the industry’s biggest marketing challenges, such as associating…

    Street Fight- 14 readers -
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