David Steinberg

  • Email and Social Media Marketing: Making CRM Data Actionable

    … omni-channel marketing is still hard to execute well, and proper identity management is currently overwhelming. If we focus on email address as the targeting mechanism, we can create very rich and relevant cross-channel journeys that leverage the best of both email and social, getting us closer to the vision of optimizing messaging at every touch point. David Steinberg is the CEO of New York-based analytics and big data company Zeta Interactive. Image courtesy of Shutterstock. …

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