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Snapchat is encouraging its advertisers to bundle their video ads. Sources told Lauren Johnson of SocialTimes parent Adweek that the messaging application is pitching the new ad packages as “sequenced messaging,” allowing advertisers to run consecutive video ads with different creative within its Discover section, in order to tell one story.
… presented with David Yurman rings for sale by David Yurman, the searcher sees David Yurman rings for sale at Nordstrom, Bloomingdale's and other retail sites. If Google adopts this test as a permanent feature, it has the potential to drive up CPC's for branded search terms, as people searching for a particular type of product from a specific brand…
… Google is testing a category version of a Google Shopping ad on brand searches. Google is experimenting with a new format for Google Shopping ads, this time on brand searches. The example shown above showcases products from jeweler David Yurman by category — rings, bracelets, necklaces and earrings — on a search for the brand. This screen…
… will let advertisers specifically target readers who came to Hearst’s 18 glossy magazine sites from Facebook. Readers who encounter a story from one of Hearst’s brands in their Facebook and click through will see the ad in the form of a roadblock. David Yurman is the first advertiser to try out the product. It’s understandable that a publisher…