• One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … the grill section at Sam's Club. This is prospecting because the Sam's Club customers haven't been to Walmart.com; but it's also, in essence, cross-site retargeting. And if you've got one vendor focused exclusively on retargeting and another exclusively on prospecting, you're going to lose the chance to acquire these customers. When Search…

    Dax Hamman/ Marketing Landin Display- 34 readers -