Day Part Bid Adjustment

  • The PPC Play Book

    … when your ads are converting best so that we better serve our clients. The next step would be to put a +% bid adjustment on hours of the day that convert at a higher rate, or –% bid adjustment on the hours of the day when we are converting lower or not at all. *If CPA/CPL is within your clients goals. How to/Example: 7) Name: “Action Keywords…

    Cody Jensen/ PPC Heroin Paid Search- 49 readers -
  • 5 Strategies For Dealing With Restricted PPC Budgets

    … make the most of these campaigns! Test Accelerated Ad Delivery To Day Part Your first instinct when seeing a campaign limited by budget is to set ad delivery to "standard". That way, you're showing evenly throughout the day and not spending all your bucks on the morning traffic. This is kind of PPC 101. However, you might be able to better spend…

    Amanda West Bookwalter/ PPC Hero- 9 readers -
  • How to Optimize Your AdWords Enhanced Campaigns In 5 Minutes

    … Simple data based bid adjustments without the hassle. When it comes time to make changes to your Enhanced Campaigns leveraging the power of new tools on the market to extend the power of your current tools allows you to do more in less time, move faster and make smarter decisions. To help AdWords advertisers save time, bolster high performing…

    Jeremy Page/ PPC Heroin Paid Search- 13 readers -
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