Day Parting

  • The Advent of Audience Parting (Because Day Parting Is So 1996)

    … Published 33 mins ago 34 For decades, “day parting” has been a standard practice for those who buy and sell television advertising. It is the process of buying and selling ads for specific times of day based purely on the time slots Nielsen says will resonate the most a particular audience demographic. Want to reach seniors? Try daytime…

    Relevance- 10 readers -
  • Successful Mobile Advertising Strategies and Optimization

    … a mobile user – from ads, to social ads, to email and more. Putting together a comprehensive mobile ad strategy requires quite a bit of work but can reap incredible results. Thanks to the growing mobile market and its inherit demand for responsive design, optimizing your advertising for your target audience is easier than ever, because users have…

    Douglas Karr/ Marketing Technology Blogin Mobile- 15 readers -
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