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… notifications. What was different this holiday season is that retailers doubled down on notification send volumes on key shopping days including Thanksgiving and Black Friday. Notification Send Volume, 2013 vs. 2014 Last year, send volume was more evenly distributed, with only small spikes on Black Friday and Cyber Monday. This year, retailers…
This is the first in a series sponsored by Soleo on best practices in pay-per-call advertising. Calls are the new clicks. Particularly within the small business community, where in-store visits and purchases are more important than website traffic, pay-per-call (PPC)campaigns are rising in popularity.