Dayna Moon

  • REPORT: Facebook’s 4Q CTRs Soar Year-Over-Year

    …. CPMs also more than doubled for mobile. 3Q Digital senior director of social Dayna Moon wrote in a blog post: The numbers are staggering and tell a clear story: The market has reacted positively to the changes in regards to user experience; mobile adoption both domestic and internationally has aided growth in engagement; and costs, particularly on mobile and video, will no doubt play a role as we expect these trends to continue. Readers: What do you expect out of Facebook’s earnings call? Image courtesy of Shutterstock. …

    David Cohen/ AllFacebookin Social Facebook- 19 readers -
  • 3Q Digital’s 2015 Facebook Predictions

    … Digital marketing agency 3Q Digital shared its predictions for Facebook and other social networks for 2015 from CEO David Rodnitzky, chief operating officer Dave Yoo and senior director of social Dayna Moon, with one of them going so far as to make the gutsy (but unlikely) call that Facebook will acquire Twitter. Rodnitzky predicted…

    David Cohen/ AllFacebookin Social Twitter- 21 readers -
  • REPORT: Robust 3Q for Facebook Mobile Advertising

    … dropped 40 percent. 3Q Digital analyzed more than 650 million third-quarter-2014 impressions on both desktop and mobile, and its overall findings when comparing results to the year-earlier quarter were: Impressions were down 54 percent. CPC was up 56 percent. CTRs were up 342 percent. Ad spend rose 224 percent. When examining the quarter-over-quarter…

    David Cohen/ AllFacebookin Social Mobile Facebook- 10 readers -
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