Dayna Moon

  • REPORT: Facebook’s 4Q CTRs Soar Year-Over-Year

    … By David Cohen on Jan. 23, 2015 - 5:00 PM Facebook will hold its fourth-quarter and full-year-2014 earnings call Wednesday after market close, and digital marketing agency 3Q Digital examined year-over-year advertising trends for the period. 3Q Digital analyzed more than 1 billion impressions during the fourth quarter of 2014 and found…

    David Cohen/ AllFacebookin Social Facebook- 21 readers -
  • 3Q Digital’s 2015 Facebook Predictions

    …: decline in desktop search (as a result of mobile) and decline in AdSense revenue (as a result of Facebook Audience Network). Facebook acquires Twitter! Yoo predicted: And Moon predicted: For social, I think 2015 will be survival of the fittest. Innovation will play a pivotal role for everyone as the race to acquire more ad dollars continues…

    David Cohen/ AllFacebookin Social Twitter- 23 readers -
  • REPORT: Robust 3Q for Facebook Mobile Advertising

    … data, 3Q Digital found that: Impressions fell 136 percent. Clicks were up 53 percent. CTRs were up 262 percent. Ad spend was up 54 percent. CPC was flat. Senior director of social Dayna Moon said in a blog post announcing the results: We expect that the fourth-quarter holiday rush, combined with more and more advertisers competing for inventory…

    David Cohen/ AllFacebookin Social Mobile Facebook- 12 readers -
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