Dayna Moon

  • REPORT: Facebook’s 4Q CTRs Soar Year-Over-Year

    … that: Click-through rates rose 364 percent year-over-year, due to factors including more advanced creative testing and greater adoption of Facebook’s custom audiences ad-targeting options. Costs per click rose 35 percent year-over-year. Looking specifically at the retail industry, CTRs rose 392 percent and cost per thousand impressions (CPMs) tripled…

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
  • 3Q Digital’s 2015 Facebook Predictions

    … Digital marketing agency 3Q Digital shared its predictions for Facebook and other social networks for 2015 from CEO David Rodnitzky, chief operating officer Dave Yoo and senior director of social Dayna Moon, with one of them going so far as to make the gutsy (but unlikely) call that Facebook will acquire Twitter. Rodnitzky predicted…

    David Cohen/ AllFacebookin Social Twitter- 19 readers -
  • REPORT: Robust 3Q for Facebook Mobile Advertising

    … data, 3Q Digital found that: Impressions fell 136 percent. Clicks were up 53 percent. CTRs were up 262 percent. Ad spend was up 54 percent. CPC was flat. Senior director of social Dayna Moon said in a blog post announcing the results: We expect that the fourth-quarter holiday rush, combined with more and more advertisers competing for inventory…

    David Cohen/ AllFacebookin Social Mobile Facebook- 9 readers -
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