Dayna Rothman

  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … activity is best at impacting earlier stages of the purchase funnel, so many lead gen campaigns wind up looking like square pegs in round holes. 3. Bernie Borges – Find and Convert, @bernieborges Clearly the biggest mistake I see is asking to get married on the first date. That’s an obvious analogy for asking for too much from the first touch point…

    Heidi Cohen/ Heidi Cohen- 29 readers -
  • The Best Lead Generation Tips Ever

    … information? A subscription to your page or channel? Spell it out. 3. Bernie Borges – Find and Convert, @bernieborges Experiment with owned, earned and paid campaigns. Try something you’ve never tried before. Be willing to fail small and fast. 4. Michael Brenner – SAP and B2B Marketing Insider, @BrennerMichael The most effective way…

    Heidi Cohen/ Heidi Cohen- 32 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … and capture leads. Even though in many cases the content marketing currency is simply contact information, people still must have a high perceived value of your content in order to complete the exchange and become a lead. From there, the experience has to live up to expectations for leads to move further down the marketing funnel. 18. Dayna Rothman…

    Heidi Cohen/ Heidi Cohenin EMail Content- 34 readers -