Dayna Rothman

  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … of organizations still lack marketing automation and intelligence solutions. So the leads may be coming in, but they are not maximizing conversions and performance. 21. Dayna Rothman – Marketo, Author of Lead Generation for Dummies, @dayroth Another pitfall is too many marketers today rely only on inbound only for lead generation. Inbound marketing has…

    Heidi Cohen/ Heidi Cohen- 27 readers -
  • The Best Lead Generation Tips Ever

    … lead generation” should be all about quality, not quantity. For example, if your ebook gets 500 downloads, but none of those contacts every make it to the sales-conversion part of the funnel, then it may be time to revisit your content and lead-generation strategies. 20. Dayna Rothman – Marketo, Author of Lead Generation for Dummies, @dayroth…

    Heidi Cohen/ Heidi Cohen- 29 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    …, this was the strategy behind The Sophisticated Marketer’s Guide to LinkedIn. Out of this one big rock piece of content, we repurposed it into 2 infographics, 2 webinars, 5 blog posts, 2 SlideShare decks and more. The idea is to create one big rock per quarter which will fuel social and demand gen during that time. 15. Jesse Noyes, Kapost This might sound…

    Heidi Cohen/ Heidi Cohenin EMail Content- 32 readers -
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