- Our Blog
… of organizations still lack marketing automation and intelligence solutions. So the leads may be coming in, but they are not maximizing conversions and performance. 21. Dayna Rothman – Marketo, Author of Lead Generation for Dummies, @dayroth Another pitfall is too many marketers today rely only on inbound only for lead generation. Inbound marketing has…
…. This barbell approach to lead generation has worked very well for us. 22. Neal Schaffer – Maximize Your Social, Author of Maximize Your Social, @NealSchaffer Try to make your content – and messaging regarding it – as aligned to specific segments in your target audience as possible. Too general of content and messaging might bring in more “leads…
The Best Way To Use Content Marketing To Generate Leads Is content marketing part of your lead generation program? If so, is it as successful as it can be? Do you believe that content marketing and lead generation are for B2B companies only? According to research by Content Marketing Institute and MarketingProfs, 90% of B2C marketers use content marketing but only 34% believe that it’s effective.