Dayparting

In broadcast programming, dayparting is the practice of dividing the day into several parts, during each of which a different type of radio or television program apropos for that time is aired. Television programs are most often geared toward a particular demographic, and what the target audience typically engages in at that time.
Posts about Dayparting
  • Day of the Week (Week-parting) Redirect Rules

    … With Thrive, you’ve always been able to create day-parting redirect rules that redirect your traffic based on the time of the day. Now, you can also create rules that redirect traffic based on the day of the week! Want to redirect your weekend traffic to different landing pages and offers? Now you can. Still haven’t checked out Thrive? We’ve…

    Tom Fang/ iPyxel Creations- 14 readers -
  • The Top Ten Tips For Effective Dayparting

    … on this opportunity, the time is now to make sure you’ve incorporated these top ten tips into your ad scheduling strategy. Tip #1: Segment By Campaign Or Product Category Conversion cycles vary greatly by audience, and audience varies greatly by the product or service offered. Couple this with differing targeting tactics between campaigns…

    PPC Heroin Paid Search- 9 readers -
    Earlier about the same topic:
  • Optimizing Your PPC Campaign

    … to optimize its campaign to capture more consumers on their mobile phones. Account managers can be a valuable source of information when setting up a successful PPC campaign, since these are the people most knowledgeable about how to maximize the benefits of the individual platforms they represent. Depending on the platform, account managers…

    Street Fightin Paid Search- 12 readers -
  • 4 Strategies to Increase Pay-Per-Call ROI for SMBs

    … This is the first in a series sponsored by Soleo on best practices in pay-per-call advertising. Calls are the new clicks. Particularly within the small business community, where in-store visits and purchases are more important than website traffic, pay-per-call (PPC)campaigns are rising in popularity. Call volume to small businesses is expected…

    Street Fightin Paid Search- 12 readers -
  • SEM Experts Want These Features for the Holidays

    … bid modifier. Account Lead Caitlin Halpert just wants annotations within AdWords/BingAds (like Google Analytics). Account Director Ada Pally is hoping for dayparting in GSP. Search Account Manager Jesse Morris wants keyword-level phone call data, for brand CPCs to be cheaper when only the client is bidding on them, and for the UI to stop freezing. What’s on your SEM wishlist? Do you think there’s any hope that Google will deliver on these wishes? …

    Jonathan Svilar/ 3Q Digitalin Paid Search Google- 11 readers -
  • Supercharge Your PPC Workflow

    … extensions, callout extensions? Geo-targeting review. Are all your geographic bid modifiers and settings correct? Are there geographies you should bid up or exclude based on performance? Dayparting review. If you’re using dayparting, review the settings to ensure you’re meeting goals. If you’re not using dayparting, review performance by day of week…

    Melissa Mackey/ Search Engine Watchin Paid Search- 13 readers -
  • Supercharge Your PPC Workflow

    … extensions? Geo-targeting review. Are all your geographic bid modifiers and settings correct? Are there geographies you should bid up or exclude based on performance? Dayparting review. If you’re using dayparting, review the settings to ensure you’re meeting goals. If you’re not using dayparting, review performance by day of week and by hour to see…

    Melissa Mackey/ Search Engine Watchin Paid Search- 7 readers -
  • 3 Quick Tips To Simplify Your Bid Optimizations

    … When beginning a new relationship with a PPC account, be it established or built from scratch, one of the most important things to manage is your bidding. How will you wrangle your new keyword friends and get them to perform to the best of their ability? Google is always happy to provide you with plenty of tools and suggestions for what to do…

    Carrie Albright/ PPC Heroin Paid Search Google- 18 readers -
  • 7 Questions To Ask A Prospective Pay Per Click Agency

    … knows that more spending is not the primary way to increase sales; specifically, discusses a proactive strategy to improve keyword quality scores; use of negative keywords to eliminate irrelevant traffic, historical data analysis to reduce non-productive spend, and dayparting and demographic targeting options. 7) How Will You Work To Get Me Ahead…

    Cassie Oumedian/ PPC Heroin Paid Search- 10 readers -
  • The Top 10 Best PPC Hacks … Ever!

    The pay-per-click advertising landscape is ever changing. Google alone adds hundreds of new features each year, not to mention the dozens other emerging and existing PPC platforms. So how do you know which campaigns to prioritize, what new features to try, and where to cut back for the most success? Join Larry Kim of WordStream and Thue Madsen of KISSmetrics for an exclusive we ...

    Larry Kim/ Search Engine Journalin Paid Search Google- 14 readers -
  • Nine best practice tips for Facebook advertising

    …. Then hit the duplicate button. Why: This one is more of a matter of preference, but I find that it's easier to fill out a campaign template than it it is to create one from scratch. You do have to be careful that you don't accidentally launch old ads in a new campaign though. 9) Use dayparting What: Set your Facebook campaign to only run at times…

    Jeff Rajeck/ Econsultancyin Social Facebook- 6 readers -
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