Dayparting

In broadcast programming, dayparting is the practice of dividing the day into several parts, during each of which a different type of radio or television program apropos for that time is aired. Television programs are most often geared toward a particular demographic, and what the target audience typically engages in at that time.
Posts about Dayparting
  • Day of the Week (Week-parting) Redirect Rules

    … With Thrive, you’ve always been able to create day-parting redirect rules that redirect your traffic based on the time of the day. Now, you can also create rules that redirect traffic based on the day of the week! Want to redirect your weekend traffic to different landing pages and offers? Now you can. Still haven’t checked out Thrive? We’ve…

    Tom Fang/ iPyxel Creations- 14 readers -
  • The Top Ten Tips For Effective Dayparting

    … driven largely by adults with careers. Tip #2: Know Your Goal While dayparting is an extremely useful tool for boosting performance, it’s critical that you employ your ad scheduling strategy in a consistent manner with your campaign goals. If you’re constrained by budget, identify your inefficiencies and leverage negative modifiers to lower your…

    PPC Heroin Paid Search- 13 readers -
    Earlier about the same topic:
  • Optimizing Your PPC Campaign

    … to optimize its campaign to capture more consumers on their mobile phones. Account managers can be a valuable source of information when setting up a successful PPC campaign, since these are the people most knowledgeable about how to maximize the benefits of the individual platforms they represent. Depending on the platform, account managers…

    Street Fightin Paid Search- 14 readers -
  • 4 Strategies to Increase Pay-Per-Call ROI for SMBs

    … to set parameters for when they would prefer to receive calls, such as location, business type, and day parts. Although rarely discussed, dayparting plays an incredibly important role in the PPC campaign. A campaign for a movie theater may be more effective in the late afternoon and evening, for example, than first thing in the morning. Matching…

    Street Fightin Paid Search- 12 readers -
  • SEM Experts Want These Features for the Holidays

    … bid modifier. Account Lead Caitlin Halpert just wants annotations within AdWords/BingAds (like Google Analytics). Account Director Ada Pally is hoping for dayparting in GSP. Search Account Manager Jesse Morris wants keyword-level phone call data, for brand CPCs to be cheaper when only the client is bidding on them, and for the UI to stop freezing. What’s on your SEM wishlist? Do you think there’s any hope that Google will deliver on these wishes? …

    Jonathan Svilar/ 3Q Digitalin Paid Search Google- 13 readers -
  • Supercharge Your PPC Workflow

    … extensions, callout extensions? Geo-targeting review. Are all your geographic bid modifiers and settings correct? Are there geographies you should bid up or exclude based on performance? Dayparting review. If you’re using dayparting, review the settings to ensure you’re meeting goals. If you’re not using dayparting, review performance by day of week…

    Melissa Mackey/ Search Engine Watchin Paid Search- 15 readers -
  • Supercharge Your PPC Workflow

    … extensions? Geo-targeting review. Are all your geographic bid modifiers and settings correct? Are there geographies you should bid up or exclude based on performance? Dayparting review. If you’re using dayparting, review the settings to ensure you’re meeting goals. If you’re not using dayparting, review performance by day of week and by hour to see…

    Melissa Mackey/ Search Engine Watchin Paid Search- 7 readers -
  • 3 Quick Tips To Simplify Your Bid Optimizations

    …,” consider yourself warned on just targeting Top of Page position. v. Return On Ad Spend With this feature AdWords predicts future conversions and values based on conversion values advertisers set up. Simple enough, right? Sure, but make sure to note the following: 1) You must be eligible, meaning there must be 30 conversions in 30 days for your…

    Carrie Albright/ PPC Heroin Paid Search Google- 20 readers -
  • 7 Questions To Ask A Prospective Pay Per Click Agency

    … knows that more spending is not the primary way to increase sales; specifically, discusses a proactive strategy to improve keyword quality scores; use of negative keywords to eliminate irrelevant traffic, historical data analysis to reduce non-productive spend, and dayparting and demographic targeting options. 7) How Will You Work To Get Me Ahead…

    Cassie Oumedian/ PPC Heroin Paid Search- 11 readers -
  • The Top 10 Best PPC Hacks … Ever!

    The pay-per-click advertising landscape is ever changing. Google alone adds hundreds of new features each year, not to mention the dozens other emerging and existing PPC platforms. So how do you know which campaigns to prioritize, what new features to try, and where to cut back for the most success? Join Larry Kim of WordStream and Thue Madsen of KISSmetrics for an exclusive we ...

    Larry Kim/ Search Engine Journalin Paid Search Google- 19 readers -
  • The Top 10 Best PPC Hacks ... Ever!

    … AdWords advertisers struggle constantly to keep pace in an ever-changing industry, where Google likes to switch things up with hundreds of changes to the platform each year. What if you could cut through all the noise, seriously reduce your learning curve, and cut straight to the heart of the most effective and impactful PPC marketing tactics…

    Larry Kim/ WordStreamin Paid Search Google- 18 readers -
  • Nine best practice tips for Facebook advertising

    …. Then hit the duplicate button. Why: This one is more of a matter of preference, but I find that it's easier to fill out a campaign template than it it is to create one from scratch. You do have to be careful that you don't accidentally launch old ads in a new campaign though. 9) Use dayparting What: Set your Facebook campaign to only run at times…

    Jeff Rajeck/ Econsultancyin Social Facebook- 8 readers -
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