Dayparting

In broadcast programming, dayparting is the practice of dividing the day into several parts, during each of which a different type of radio or television program apropos for that time is aired. Television programs are most often geared toward a particular demographic, and what the target audience typically engages in at that time.
Posts about Dayparting
  • The Top Ten Tips For Effective Dayparting

    … driven largely by adults with careers. Tip #2: Know Your Goal While dayparting is an extremely useful tool for boosting performance, it’s critical that you employ your ad scheduling strategy in a consistent manner with your campaign goals. If you’re constrained by budget, identify your inefficiencies and leverage negative modifiers to lower your…

    PPC Heroin Paid Search- 7 readers -
    Earlier about the same topic:
  • Optimizing Your PPC Campaign

    … to optimize its campaign to capture more consumers on their mobile phones. Account managers can be a valuable source of information when setting up a successful PPC campaign, since these are the people most knowledgeable about how to maximize the benefits of the individual platforms they represent. Depending on the platform, account managers…

    Street Fightin Paid Search- 10 readers -
  • 4 Strategies to Increase Pay-Per-Call ROI for SMBs

    … This is the first in a series sponsored by Soleo on best practices in pay-per-call advertising. Calls are the new clicks. Particularly within the small business community, where in-store visits and purchases are more important than website traffic, pay-per-call (PPC)campaigns are rising in popularity. Call volume to small businesses is expected…

    Street Fightin Paid Search- 6 readers -
  • SEM Experts Want These Features for the Holidays

    … bid modifier. Account Lead Caitlin Halpert just wants annotations within AdWords/BingAds (like Google Analytics). Account Director Ada Pally is hoping for dayparting in GSP. Search Account Manager Jesse Morris wants keyword-level phone call data, for brand CPCs to be cheaper when only the client is bidding on them, and for the UI to stop freezing. What’s on your SEM wishlist? Do you think there’s any hope that Google will deliver on these wishes? …

    Jonathan Svilar/ 3Q Digitalin Paid Search Google- 8 readers -
  • Supercharge Your PPC Workflow

    … extensions, callout extensions? Geo-targeting review. Are all your geographic bid modifiers and settings correct? Are there geographies you should bid up or exclude based on performance? Dayparting review. If you’re using dayparting, review the settings to ensure you’re meeting goals. If you’re not using dayparting, review performance by day of week…

    Melissa Mackey/ Search Engine Watchin Paid Search- 9 readers -
  • Supercharge Your PPC Workflow

    … extensions? Geo-targeting review. Are all your geographic bid modifiers and settings correct? Are there geographies you should bid up or exclude based on performance? Dayparting review. If you’re using dayparting, review the settings to ensure you’re meeting goals. If you’re not using dayparting, review performance by day of week and by hour to see…

    Melissa Mackey/ Search Engine Watchin Paid Search- 6 readers -
  • 3 Quick Tips To Simplify Your Bid Optimizations

    … CO, all other bid adjustments will be overridden except for a -100% mobile setting. Be aware of what other adjustments you’re counting on (such as geo or dayparting bids) when you enable CO, as they won’t get to play the game anymore. The perk of flexible bidding strategies is that these are bidding automations that can be enabled at the campaign…

    Carrie Albright/ PPC Heroin Paid Search Google- 15 readers -
  • 7 Questions To Ask A Prospective Pay Per Click Agency

    … knows that more spending is not the primary way to increase sales; specifically, discusses a proactive strategy to improve keyword quality scores; use of negative keywords to eliminate irrelevant traffic, historical data analysis to reduce non-productive spend, and dayparting and demographic targeting options. 7) How Will You Work To Get Me Ahead…

    Cassie Oumedian/ PPC Heroin Paid Search- 10 readers -
  • The Top 10 Best PPC Hacks … Ever!

    The pay-per-click advertising landscape is ever changing. Google alone adds hundreds of new features each year, not to mention the dozens other emerging and existing PPC platforms. So how do you know which campaigns to prioritize, what new features to try, and where to cut back for the most success? Join Larry Kim of WordStream and Thue Madsen of KISSmetrics for an exclusive we ...

    Larry Kim/ Search Engine Journalin Paid Search Google- 10 readers -
  • Nine best practice tips for Facebook advertising

    …. Then hit the duplicate button. Why: This one is more of a matter of preference, but I find that it's easier to fill out a campaign template than it it is to create one from scratch. You do have to be careful that you don't accidentally launch old ads in a new campaign though. 9) Use dayparting What: Set your Facebook campaign to only run at times…

    Jeff Rajeck/ Econsultancyin Social Facebook- 5 readers -
  • Account Transition Series: Onboarding Accounts

    … the way that it is? Are there modifiers? What days and time of day perform best? Do hours of operation dictate when you can display ads? Is dayparting in place? How do various devices perform? Are there modifiers in place? How are the various networks/channels performing? What audiences and lists are available to you? What is currently being leveraged…

    Amy Bishop/ Clix Marketing PPC Blog- 8 readers -
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