Dazzler (Alison Blaire) is a Marvel Comics superheroine, usually associated with the X-Men. She first appeared in Uncanny X-Men #130 (February 1980).A mutant with the ability to convert sound vibrations into light and energy beams, Dazzler was originally developed as a cross-promotional, multi-media creation between Casablanca Records and Marvel Comics until the tie-ins were dropped in 1980. The character was created by a committee of Marvel staff, principally writer/editor Tom DeFalco and illustrator John Romita, Jr.Despite the fact that Dazzler was originally commissioned as a disco singer, the character shifted to other musical genres, including rock and adult contemporary.
Posts about Dazzler
  • The 5 Biggest Comic Book Content Marketing Fails of All Time

    … first issue, released in 1981, sold 400,000 copies. That was a huge figure for the debut of a chick whose power is to make globes of light dance to ABBA. Dazzler became a fairly beloved member of the X-Men, but the whole cross-marketing plan was an unqualified dud. (It was always a bad idea, but the delays insured its failure.) By the time Dazzler hit the stands, disco was dead and everybody was trying to pretend we never let disco happen in the first place—kind of like with Macklemore today. …

    Mason Lerner/ The Content Strategistin Content- 9 readers -
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