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The way brands organize for content can vary dramatically. BJ Carretta, vp of digital brand marketing at Fender Instruments, and Nariman Noursalehi, director of SEO at Overstock.com, compared and contrasted how their companies create brand content in the latest episode of Digiday Live, recorded onstage at the Digiday Content Marketing Summit in August. Overstock.
… Subscribe on iTunes or Stitcher. It’s a truth as old as the hills: people hate talking about money. In this episode of Digiday Live recorded at the Digiday Content Marketing Summit, Lani Hayward, evp of creative strategies for Umpqua Bank, shared how her team started a conversation about money in a format that hasn’t caught on for most brands…
… Any sports marketer knows that there are many types of fans to reach, not just one. Some fans love statistics and starting lineups. Some love the dancers and the t-shirt toss. At the Digiday Content Marketing Summit last month, Jason Wiley, vp of integrated marketing and content for the Philadelphia 76ers, spoke about the role of tailored content…
… In 2013, Coca-Cola took a risk: It replaced its corporate website with “Journey,” a site dedicated solely to storytelling and reporting in Coca-Cola’s positive, bubbly brand voice, staffed by a team of brand journalists. At the Digiday Content Marketing Summit in August, Coca-Cola’s global group director for digital communications and social…