De Beers

  • “UDRP-proof” .feedback gTLD loses first UDRP

    … The first cybersquatting complaint against a .feedback domain name has resulted in a transfer, despite registry claims that the gTLD was “UDRP-proof”. De Beers, the diamond merchant, won a UDRP case against the registrant of debeers.feedback earlier this month. The registrant, who used a privacy service, registered the name back in January…

    Kevin Murphy/ DomainIncite- 20 readers -
  • What is a Slogan? Slogans of Famous Brands and their Evolution

    … and Irish sluagh-ghairm tanmay (sluagh “army”, “host” + gairm “cry”). Marketing slogans are often called taglines in the United States or straplines in the UK. Europeans use the terms baselines, signatures, claims or pay-offs. Does anyone remember our slogan? Doubtful… I’m not even sure my business partner knows that’s our slogan! In fact, does…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
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