Dear Kitten

  • Watch the Hilarious Friskies Cats Win the Super Bowl

    … In Animal Planet’s annual Puppy Bowl, kittens are relegated to being cheerleaders on the sidelines, but in Purina Friskies’ new Super Bowl commercial, they’re the stars of the show. You’ve probably seen Purina and BuzzFeed’s collaborations before; it’s been the most consistently viral series of branded content for nearly a year and a half, ever…

    Amanda Walgrove/ The Content Strategistin Content- 23 readers -
  • The Best Branded Content of 2014

    … of the rare pieces of content marketing with serious rewatch value. But this one might top them all. Come for the lightbulbs, stay for a half-naked Jeff Goldblum playing a grand piano. Purina: “Dear Kitten” Series Purina’s robust content team creates hundreds of content per day, but the most impressive pieces are undoubtedly from the hilarious…

    Joe Lazauskas/ The Content Strategistin Content YouTube- 9 readers -
  • The 2014 Branded Content Approval Matrix

    … It’s been a big year for content marketing; it may be a stretch to say that the industry came of age this year, but, at the very least, it started its Bar Mitzah lessons (Mazel Tov!). To pay homage to a fascinating year in content marketing so far, we took a page from the New York magazine playbook and created a branded content approval matrix…

    Joe Lazauskas/ The Content Strategistin Content- 13 readers -
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