Dear Kitten

  • Watch the Hilarious Friskies Cats Win the Super Bowl

    …. “Dear Kitten: Regarding the Big Game” features the series’ seasoned cat schooling the new kitten in the house about what exactly goes down when these humans infiltrate their home and scream at the light-box. According to Adweek, the 60-second TV spot will air in three regional “cat-themed” markets during the big game on February 1. However…

    Amanda Walgrove/ The Content Strategistin Content- 23 readers -
  • The Best Branded Content of 2014

    … of the rare pieces of content marketing with serious rewatch value. But this one might top them all. Come for the lightbulbs, stay for a half-naked Jeff Goldblum playing a grand piano. Purina: “Dear Kitten” Series Purina’s robust content team creates hundreds of content per day, but the most impressive pieces are undoubtedly from the hilarious…

    Joe Lazauskas/ The Content Strategistin Content YouTube- 10 readers -
  • The 2014 Branded Content Approval Matrix

    … It’s been a big year for content marketing; it may be a stretch to say that the industry came of age this year, but, at the very least, it started its Bar Mitzah lessons (Mazel Tov!). To pay homage to a fascinating year in content marketing so far, we took a page from the New York magazine playbook and created a branded content approval matrix…

    Joe Lazauskas/ The Content Strategistin Content- 14 readers -
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