Dear Kitten

  • Watch the Hilarious Friskies Cats Win the Super Bowl

    …. “Dear Kitten: Regarding the Big Game” features the series’ seasoned cat schooling the new kitten in the house about what exactly goes down when these humans infiltrate their home and scream at the light-box. According to Adweek, the 60-second TV spot will air in three regional “cat-themed” markets during the big game on February 1. However…

    Amanda Walgrove/ The Content Strategistin Content- 23 readers -
  • The Best Branded Content of 2014

    … brands truly taking up the challenge of becoming media companies, we’re talking about companies like Net-a-Porter. After all, Porter’s digital counterpart, The Edit, reaches over 6 million visitors each month. Lego: The LEGO Movie New rule: If your content marketing makes over $450 million, you get an automatic spot on the “Best Branded Content…

    Joe Lazauskas/ The Content Strategistin Content YouTube- 9 readers -
  • The 2014 Branded Content Approval Matrix

    … It’s been a big year for content marketing; it may be a stretch to say that the industry came of age this year, but, at the very least, it started its Bar Mitzah lessons (Mazel Tov!). To pay homage to a fascinating year in content marketing so far, we took a page from the New York magazine playbook and created a branded content approval matrix…

    Joe Lazauskas/ The Content Strategistin Content- 13 readers -
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