Deb Weinstein

  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … at Analytics” attitude and jump in. 9. Mike Delgado –Experian-North America, @MikeDelgado Stop thinking “we tried that already and it didn’t work.” Figure out all the reasons why a campaign didn’t perform like you wanted and test again later. Test strategically – and don’t be afraid of failure. 10. Ric Dragon – DragonSearch, Author of Social…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • The Best Lead Generation Tips Ever

    …. Phil Paranicas – ThomasNet Don’t “set it and forget it”. Your digital marketing strategy is a living, breathing, dynamic thing. You must measure activity and adjust your strategy accordingly on a regular basis. By studying the behavior of visitors, including the actions that they take, you will get critical clues on how to refine strategies…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … planning, tracking, and measuring the results in a cohesive way. 16. Phil Paranicas, ThomasNet Make sure you have excellent, helpful and unique content. Then gate it. That’s right – give a little away for free but lock down your premium content such as white papers and studies. Make the full content available in exchange for the users’ name…

    Heidi Cohen/ Heidi Cohenin EMail Content- 22 readers -