Debenhams plc is a multinational retail chain operating under a department store format in the United Kingdom and Ireland with franchise stores in other countries. The company was founded in the eighteenth century as a single store in London and has now grown to 172 locations across the UK, Ireland and Denmark. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Since 1993 it has also been known for the Designers at Debenhams brand range.
Posts about Debenhams
  • Debenhams – Analyse A Real PPC Campaign

    …’ advert before competitors. The description is a well constructed call to action highlighting what the web user can capitalise from in the Debenhams sale. Debenhams chose to change the URL in the advert to something that will increase the CTR of the advert ‘/Biggest-Ever-Sale’. After clicking on the above advert, I came onto the following…

    Will Green/ ppc.orgin Paid Search Google- 14 readers -
  • Nine fascinating internet marketing statistics we saw this week

    … predictive text on keyword search, customer reviews on product pages and the one-click purchase functionality. Department store Debenhams came a close second thanks to its recent site redesign. Apple's iOS 8 off to a slower start than iOS 7 The roll out of Apple's new operating system hasn't been a great success thus far, and unsurprisingly users…

    David Moth/ Econsultancy- 2 readers -
  • 10 of the world's best mobile commerce checkouts

    … to be better than most when it comes to mobile checkout design. Firstly, here the criteria I look for... Speed. Mobile users don't have a lot of patience and, if using 3G, might have a slow internet connection. Therefore speed is of the essence. No forced registration. Forcing new users to create an account is proven to cause basket abandonment…

    David Moth/ Econsultancy- 6 readers -
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