Deborah Weinstein

  • How To Succeed With Earned Media: 34 Case Studies

    …. Tung, BMC Software; Twitter: @EricTTung 34. We launched OneTap, a new app to curb distracted driving, at a live news conference in Calgary, Alberta, attended by Canadian Press, Canada’s news wire service. Its report was picked up across Canada generating 133 stories. Downloads soared in every market immediately following publication. Deborah…

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