Debra Eckerling

  • 5 Ways to Use Metrics to Improve Your Social Media Marketing

    … are five ways metrics can improve your social media marketing. Find 5 ways to use metrics to improve your marketing. #1: Determine Which Stats Matter Before you enter into any metrics analysis, decide what you need to track and how you’ll track it. Google Analytics is clearly the go-to, although there are other analytics sites. Most social channels have…

    Debra Eckerling/ Social Media Examinerin Social- 27 readers -
  • 5 Ways to Develop a Social Media Strategy

    … Why It Might Be Time to Completely Change Your Social Media Strategy. The gist is this. Unless you call, email or otherwise send your content to your audience, you have no idea if it’s going to reach them. Even if you have a huge fan base on your social networks, you never know if your people will see your message. Jay’s solution is to have…

    Debra Eckerling/ Social Media Examinerin Social- 20 readers -
  • 16 Resources to Generate Leads With Social Media

    …, Garrett Moon goes through why you should use your website for this purpose, and then makes recommendations of how to do it… whether you’re looking for email or contact leads. 50 Ways to Generate Leads With Social Media: On the Salesforce blog, Amanda Nelson shares tips for a variety of areas, from developing your network to utilizing social ads…

    Debra Eckerling/ Social Media Examinerin Social- 37 readers -
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