Deciding What Business To Do

    • Create a roadmap for your business–and then follow it!

      This past week I coached two people on a roadmap for their business. Both of them have been floundering for a long time, trying to figure out which direction to take. In one case, it was a plan for a product. In the other, it was a plan for a free download plus ways to promote services. If you don’t have a roadmap, you don’t know where you’re going! And you might be going ...

      Ellen Finkelstein/ Change the World Marketing- 11 readers -
  • Steps to starting a business

    … Starting a new online business? Many people don’t realize that the steps to starting an online business are similar to the steps to starting any business. Write up a business plan One reason people start an online business is that you can do it inexpensively. But just because you won’t need to go to a bank for a loan doesn’t mean that you…

    Ellen Finkelstein/ Change the World Marketing- 21 readers -
  • What’s your message for the world?

    …, energized, even joyful. But how do you reach the world? Then comes the work of delivering your message, telling people how you can help them, and actually helping them with your products and services. Here is some of what you need to do: Write your message clearly, powerfully and persuasively Find ways to make the message stick Use various…

    Ellen Finkelstein/ Change the World Marketing- 3 readers -