Deciding What Business To Do

  • How to attain a goal–a 4-step process

    …. Here’s a 4-step process. I called it DEBS. Desire: You need a strong desire and you need to know what your desire is. What do you want? Why? Endpoint: You need to know the endpoint, where you’ll end up. This defines what your life or business will look like when you’ve met your goal. It’s more specific than the desire. Blocks: If you haven’t…

    Ellen Finkelstein/ Change the World Marketingin How To's- 13 readers -
  • Create a roadmap for your business–and then follow it!

    … This past week I coached two people on a roadmap for their business. Both of them have been floundering for a long time, trying to figure out which direction to take. In one case, it was a plan for a product. In the other, it was a plan for a free download plus ways to promote services. If you don’t have a roadmap, you don’t know where you’re…

    Ellen Finkelstein/ Change the World Marketing- 13 readers -
  • Steps to starting a business

    … Starting a new online business? Many people don’t realize that the steps to starting an online business are similar to the steps to starting any business. Write up a business plan One reason people start an online business is that you can do it inexpensively. But just because you won’t need to go to a bank for a loan doesn’t mean that you…

    Ellen Finkelstein/ Change the World Marketing- 22 readers -
  • What’s your message for the world?

    … I know that sounds awfully vague, but let’s talk about it. It’s the job of each and every one of us to help make the world a little bit better. You probably do that with many small acts of kindness and caring for family and friends. What what about going beyond family and friends? And what about your business? Let’s think big! If you can make…

    Ellen Finkelstein/ Change the World Marketing- 4 readers -