Deep Dive Into Local

  • Video Deep Dive: Local Search Ecosystem Chart & Discussion (part 1)

    … Search Ecosystem was released back in 2009, I wasn't really a part of the Local Search community. So, I'm not perfectly familiar with how the backstory goes, how it came to enter into be in the end of the day. But the first version dates back from 2009, and it was relatively simplistic. It just features data that likely comes from the distribution…

    Mike Blumenthal/ Local University- 7 readers -
  • Video Deep Dive: This year in local at Google, an overview

    … on local, putting ads essentially everywhere... Mary: Yes. Mike: Everywhere, and using it as the second leg of their income at Google, pending whatever the next big thing is through Alphabet. So I mean local has become a primary sort of resource for them to build their ad business. So these developments I'm seeing -- first was the dramatic…

    Mike Blumenthal/ Local Universityin Google- 10 readers -
  • Video Deep Dive: Google’s utilization of crowdsourced data

    …, they realized moderation is a problem, we need... And of course one of the earliest ways to get user-generated content was reviews. We forgot to mention that. And again, reviews... Mike: So the reviews was 2007, I think or 2008... Joel: 2006. Mike: 2006. It was after GMB, after maps, after GMB, after local. I thought it was 2008…

    Mike Blumenthal/ Local Universityin SEO- 10 readers -
  • Video Deep Dive: Recent major changes in the search industry

    … Mike Blumenthal & Mary Bowling take a Deep Dive into recent major changes in the search industry. This is our Deep Dive Into Local from July 24th, 2017. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion. If you have a special topic you would like us to discuss…

    Mike Blumenthal/ Local University- 14 readers -
  • Video Deep Dive: Messaging vs. Posts in Google My Business

    … answers right now. If you don't sign up for that, it does not show up in your local knowledge panel? Mike: Correct. And you can turn it on or off relatively easily.... Mary: Through your Google My Business app? Mike: It doesn't appear to be in the app yet. It seems to be strictly desktop at this point. Of all the three products they've introduced…

    Mike Blumenthal/ Local Universityin SEO Google- 15 readers -
  • Video Deep Dive: New from Google — Places Q&A

    … This is our Deep Dive Into Local from August 14th, 2017. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion. This week it's Google's new Places Q&A product. If you have a special topic you would like us to discuss for the Deep Dive in Local, please reach out to us…

    Mike Blumenthal/ Local Universityin SEO Google- 17 readers -
  • Video Deep Dive: Google as your new Home Page

    … This is our Deep Dive Into Local from June 19th, 2017. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion. If you have a special topic you would like us to discuss for the Deep Dive in Local, please reach out to us. If you would like to be on one or the other of our…

    Mike Blumenthal/ Local Universityin SEO Google- 17 readers -