Deep Focus

  • The Super Bowl Ad Irrelevance Tax: Examining the Price Brands Pay for 364 Days of Not Mattering

    … of the brands that can afford to run a Super Bowl TV spot. Instead, focus on ways to resonate with people the other 364 days of the year. You’ll save money, and build a better brand. And probably get a promotion. This post originally appeared on Medium. Ian Schafer, CEO and founder of Deep Focus (a part of Engine USA), is one of advertising’s most influential voices in interactive marketing and social media. An avid technologist, Ian blogs at and can be followed on Twitter @ischafer. Related…

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